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Launching Our Partnership With Pardot

Sercante + Salesforce Ventures

Fueling Our Ship

Sercante is a proud new recipient of the SI Trailblazer fund from Salesforce Ventures which opens new opportunities to amplify our partnership with Pardot and align on product and regional expansion. This investment will provide additional financial resources to fund the company’s aggressive growth plans and support its mission in making marketing and sales teams widely successful on the Salesforce platform. With the extra fuel to power our ship, we are as dedicated as ever to bringing our vision of a better version of “what could be” for sales and marketing to life. We look forward to expanding our team across all departments, increasing investment in R&D, and continuing to grow our international footprint. 

A Message from our CEO:

It’s been great to be a part of the Pardot ecosystem and hard to believe it’s only been three years! Our team is super passionate about Pardot and unlocking value for B2B marketers who want to work across the Salesforce platform. This additional funding comes at a pivotal time to fuel our accelerated growth plans, deepen our product development efforts with Sercante Labs, and overall support our clients as they navigate digital transformation, Pardot, and Salesforce. 

If I had to point to one thing that’s behind our rapid growth, it would be our core value of Wayfinding. We treat our clients’ businesses like they’re our own, and our team takes immense pride and ownership in identifying a path forward to help our clients meet their goals. In fact, our clients are the heart of what makes Sercante and we know that we would not be where we are today without them.

To everyone that has helped us fall in love with the vision of a better version of “what could be” for sales and marketing, we thank you, and are dedicated more than ever to continue to bring that vision to life.

  – Andrea Tarrell, CEO & Founder of Sercante







We Make Marketing & Sales Teams Wildly Successful On The Salesforce Platform

Our customers see the possibility around them waiting to be seized. They’ve fallen in love with a better version of the future, and they want to leverage technology to get them there. We support growth-minded companies with strategy, technology and execution across every step of the lead-to-revenue process. 


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The mission is far from over. Take a look at our journey thus far.

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The mission is far from over

What Others Say

Don’t Take Our Word For It

Sercante has been an incredible partner for us. They were instrumental in helping us build the roadmap for our Pardot integration. Together, we’ve helped our joint customers leverage the full power of conversational sales and marketing and Salesforce Pardot. We’re thrilled to be able to partner with Sercante’s powerhouse team.”

– Sean Whiteley, Founder and President, Qualified.com

Sercante was a key partner in the recent integration of our industry-leading ABM platform with Pardot’s marketing automation technology. Sercante’s team advised us on the Pardot API and guided our team through best practices to help us launch a best-in-class ABM solution to Pardot customers.”

-Jason Yarborough, Vice President, Partnerships

Sercante has been a trusted partner in helping Pardot customers level-up their Go-To-Market Operations with LeanData. The Sercante team has been great working with joint customers to help them leverage our lead-to-account matching and routing technology as well as our analytics solution.”

– Chris Messina, Vice President, Partnerships

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