We have big news to share. Sercante is the first Salesforce-recognized Pardot PDO!
As a Salesforce Pardot product development outsourcer (PDO) partner, we support the development of custom solutions that other vendors own and maintain.
While the Pardot PDO recognition is new to us, we’ve helped companies develop Pardot extensions and integrations since 2018. This includes our own suite of products.
What is a Salesforce PDO Partner?
Salesforce customers who don’t have the CRM expertise or resources can turn to Salesforce-recognized consulting partners. Most Salesforce ISVs have in-house developer teams to tackle complex customizations and integrations.
Consulting partners help with everything from product ideation, development, support services, and even sales and marketing consulting and services.
Salesforce PDO Partners complete at least one project with any PDO specialization with a Salesforce Customer Satisfaction (CSAT) score greater than 4.2/5.0.
In a way, PDO partners focus on the future of Salesforce by extending platform functionality faster than Salesforce can!
They types of projects PDO partners work with include:
- AppExchange Listing, Trials and Demo
- Architecture & UX Design
- Development/QA/Release Management/Security Review
- Ideation/Business Model/Value Prop
- Marketing Support
- Package Review & Optimization
- Product Support
Additionally, Salesforce PDO partners understand the complexities that go into creating secure apps.
The Salesforce security review process can be tricky to navigate. So it’s helpful to engage a PDO partner for their experience with the process. PDO partners can save time and avoid the headache of multiple security reviews.
Take all of that and layer on Pardot
Sercante gained the recognition of being the first Pardot PDO partner after we helped a number of companies build integrations with and extensions to Pardot. We also maintained an average 4.9 CSAT score on top of getting the work done.
And that’s the main difference with Pardot PDOs. We are expert-level consultants and developers who know how to bend the Pardot API to our will.
Sercante Labs is where the Pardot PDO magic happens
The PDO side of the Sercante house lives within Sercante Labs.
Operating as an independent division of the top Pardot System Integrator (SI), Sercante, Sercante Labs is led by VP of Engineering, Adam Erstelle, and VP of Product, Mike Fazio, with investment from Sercante founder Andrea Tarrell.
Mike explained the role of Sercante Labs in the Salesforce ecosystem.
“The vision of Sercante Labs is three-fold. One, we want to help ISVs build awesome extensions to Pardot and to bring more value-added integrations to the Pardot ecosystem. Second, we are building our own suite of products to continue to expand the power of Pardot. And third, we are focused on fostering meaningful relationships with the Salesforce ISV ecosystem in order to make sure we can collectively deliver a full package of useful products and services to our customers,” Mike said.
The Sercante Labs division of the company is divided into three segments:
Product Development
We build products and packaged solutions to support our clients’ needs.
Prospect Updater is a solution we’ve created over the past few years based on real-life needs of our clients who wanted to automate their way to cleaner data. Additionally, we have a full suite of apps available and others in the works.
Product Development Outsourcing (PDO)
We support the design, build, and go-to-market strategy of custom Pardot integrations and Salesforce AppExchange solutions that are owned and managed by other vendors.
ISV & External Partnerships
We interpret existing third-party technology options and areas for growth to core Sercante business.
We hatched our Pardot-Zoom integration from this idea. The integration we built is more robust than the one Zoom currently offers.
Sercante Labs materializes Pardot dreams
Demand for extending Pardot functionality is growing rapidly as marketing teams use automations and integrations to make life easier for everyone.
“We used to say ‘wouldn’t it be nice if Pardot _____’. Now we get out there, build those solutions and share them with others,” Adam said about the founding of Labs.
Recognition from Salesforce as the first Pardot PDO solidifies the work Sercante Labs has done already and enables us to venture even further into uncharted Pardot waters.
“And it’s great that we now have the recognition to prove we can help others take action on their Pardot app ideas as well,” Adam concluded.
If you’re interested in our products or PDO services, drop us a line. We’d love to help however we can.