Marketing Cloud
Next
Unified marketing, built on Data 360
and powered by AI.
The State of Today's Disconnected Marketing Stack
Marketers are stuck building campaigns by hand, on data that lives in silos and arrives in batches. Personalization stops at the contact record, and reporting is split across every channel.
Manual
Of a seller’s time is spent on manual data entry.
(Salesforce)
One-way
Say the CRM is too complex, slow, or outdated.
(Medium)
Batch
The hours it takes sales to respond to a lead.
(Optifai)
Siloed
Tools span the process to close one deal.
(Salesforce)
SALESFORCE SUMMIT PARTNER | MARKETING CLOUD NEXT PILOT TEAM | 85+ IMPLEMENTATIONS | 4.9 CSAT
Bringing Your Data, AI & Marketing Channels Into One Platform
Accelerate Campaign Creation with AI
Agentforce generates campaign briefs, segments, content, and journeys in minutes, grounded in your brand.
Personalize Across Every Journey
Unify data in Data 360 to personalize with any object or event, on email, SMS, WhatsApp, mobile app and RCS.
Align Teams on One Trusted Platform
Give marketing, sales, service and commerce one view of the customer on the world's #1 AI CRM.
Explore Our Seller Experience Audit
Experience a strategy-first approach that plans with your end goals and future in mind to identify the clearest path forward for the greatest impact with every project.
From the business process review to planning and designing a roadmap, rest assured you have a certified pro to guide you through what’s next.
Accelerating & Scaling Your Time-to-Value with Marketing Cloud Next
Our Services:
Marketing Cloud Next Quickstart
New to Marketing Cloud? Launch Growth or Advanced Edition, set up right the first time.
- Environment configured and connected to your CRM + Data 360
- Identity resolution, consent and sender authentication set up
- Agentforce, scoring and brand guidelines enabled
- Hands-on training sessions to drive adoption
Marketing Cloud Next Convergence
On Account Engagement or Engagement? Add Marketing Cloud Next without disrupting what works.
- Marketing Cloud Next integrated with your current org and marketing operations
- Top 2–3 use cases prioritized and launched Target and prioritize use cases to see real time benefits
- Explore Agentic use cases to streamline workflows
- A clear roadmap for where to go next
Little Caesars Fundraising Turned Batch-and-Blast Into Lead Nurture That Converts
With email disconnected from the CRM, outreach defaulted to generic blasts and aged leads slipped through the cracks. Marketing Cloud Next and Sales Cloud now run structured nurture journeys, re-engaging prospects up to a year old and routing responses straight to the assigned rep, lifting sender reputation 73%, deliverability 30% and open rates 12%.
The Marketing Cloud Next Experience, From Data to AI to Every Channel
We partner with marketing and technology leaders to unify customer data, put AI to work, and deliver personalized journeys that drive growth.
Data Layer
- Data 360 unifies marketing, sales, service and commerce data into one profile, in real time.
AI Layer
- Agentforce and Einstein draft content, build segments and optimize send times.
Activation Layer
- Flow automates multi-channel journeys across email, SMS, WhatsApp, mobile app and RCS.
Metrics Layer
- Dashboards on Data 360 and Tableau Next show a unified view of performance across journeys.
See What Our Experts Are Saying
Self-Assessment: Marketing Cloud Next Readiness Checklist
Blog: A Strategic Path to Navigating Marketing Cloud Next
On-Demand Webinar: Marketing Cloud Next: Unlock Data, Drive Measurable Growth
Marketing Cloud Next FAQs
Get an overview of what Marketing Cloud Next is and the value it can drive for your business when paired with expert implementation and support services.
What is Marketing Cloud Next?
Marketing Cloud Next unifies marketing efforts across B2B and B2C, bringing your marketing platform into Salesforce CRM. MCN is built on Data 360 and aims to enhance personalization and streamline marketing processes by integrating AI-powered automation, customer data, and campaign management into a single application.
We're on Account Engagement or Engagement. Do we have to migrate?
No. Current orgs get access to Marketing Cloud Next alongside their current platform. Adopt gradually or build new campaigns on Next while keeping current campaigns running.
What do we need to get started?
Salesforce Enterprise Edition or higher, Data 360, and credits to fuel Marketing Cloud operations. Account Engagement customers can start with free Data 360, and free credits are available with Salesforce Foundations.
What AI capabilities are included?
Generative AI for content, Segment Builder for natural-language segments, Send Time Optimization, and agents like the Campaign Creation Agent that build briefs, assets and flows.
How are credits consumed?
Data 360 credits cover unifying profiles and checking consent, Flex credits cover AI generation, and Send credits cover each email, SMS or WhatsApp message. A profile-based option is also available.
How can Marketing Cloud Next implementation and support services deliver value?
Sercante | Trilliad meets teams where they are, whether learning, exploring a few use cases or adopting fully. We set it up right the first time, train your team, and map a clear path for what’s next.