Find Sercante at These Dreamforce ‘23 Sessions and Events
In The News
August 17, 2023

Find Sercante at These Dreamforce ‘23 Sessions and Events

We are less than a month away from the tech conference unlike any other where trailblazers will “experience the magic of AI + Data + CRM!” There will be 1500+ sessions to choose from for Dreamforce 2023 and 75+ AI thought leaders jam packed into 3 days. 

Whether you are attending virtually or in person, it can be overwhelming to sort through all the options as you make your schedule. To help make it a little easier, we have highlighted a few sessions and events where you can find Sercante at Dreamforce to build the ultimate Dreamforce 2023 agenda!

Join us in person at any of the events listed in this blog post. Or sign up here for any of the Sercante-hosted Dreamforce events listed in this post. Also, keep watching this space when we announce details for our virtual Dreamforce networking party, which we’re hosting along with community friends during Dreamforce (Sept. 12-14).

Dreamforce ‘23 Sessions Featuring Sercante Experts

As you create your agenda this year, Salesforce MVP, Marketing Champion, and Golden Hoodie recipient, Ben LaMothe, encourages marketers to consider sessions that are outside of their typical concentration. 

An example of that this year is all of the AI and Data Cloud sessions there will be. With all the features coming out, marketers should continue to explore new ways they can leverage them for their daily operations to make processes more efficient, solve challenges, and reach new heights.

With this in mind, here are the sessions to have on your radar to find Sercante at Dreamforce ‘23.

Leverage AI Across the Salesforce Platform

Tuesday, Sep 12 l 12:30 – 12:50 PM PDT

This session is relevant for all trailblazers across all levels and product focus. From core to marketing, the experts are going to share how AI can help make all users more impactful in their day-to-day roles.

Role: All trailblazers
Industry: All
Product: All
Session Type: Campfire
Room Location Details: Einstein Community Campfire


Marcos Duran
Marketing Operations Manager, Sercante

Marketing Cloud Release Highlights

Tuesday, Sep 12 l 1:00 pm PDT
Thursday, Sep 14 l 9:00 am PDT

Salesforce announced Marketing GPT earlier this year at Connections. Now, you can attend this session to understand how the latest features can help you and your team save time with AI, understand your data, and leverage it in your customer journeys.

Role: Marketing, Sales
Product: Marketing Cloud
Session Type: Theater
Session Level: Intermediate
Room Location Details: Moscone West, Level 2


Heather Rinke
Salesforce Product Director, Sercante

Whitni Freeman
Lead Solution Engineer, Salesforce

Ruth Bolster
Product Marketing Manager, Salesforce

How Marketers Can Create Their Own Tribe at Dreamforce (And Beyond!)

Tuesday, Sep 12 l 4:30 – 5:00 pm PDT

Role: Marketing
Room Location Details: Community Networking Area

This is a session for ALL marketers! Attendees will get to share insights with their fellow marketing trailblazers, exchange war stories, and build deeper connections within the community that will lead to success.


Marcos Duran, Marketing Operations Manager, Sercante

5 Tips for Getting Started with Data Cloud


Wednesday, Sep 13 l 12:30 – 12:50 pm PDT
Thursday, Sep 14 l 12:00 – 12:20 pm PDT

Role: Marketing, Sales
Product: Marketing Cloud
Session Type: Theater
Session Level: Intermediate
Room Location Details: Data Cloud Theater (Moscone West, Level 2)

Are you wondering if Data Cloud is right for you or has your team discussed implementing Data Cloud and you are searching for the best path forward? Then this session is perfect for you. Experts will discuss five realistic tips and takeaways that you and your team can use for implementing Data Cloud successfully. Covering the use cases, data ingestion, modeling, harmonization, and more, this session will help you kickstart your Data Cloud journey and advance with some best practices.


Adam Erstelle 
VP of Technology, Sercante

Joyce Avila
Program Lead, Data Cloud, Sercante

Arvind Raman
Director, Partner Delivery Success (Data Cloud)

Dreamforce Agenda Building – Words of Wisdom from Marketing Champions 

As you are building the ultimate Dreamforce 2023 agenda, a piece of advice to keep in mind as you plan your schedule is to not overload yourself. Marketing Champions on the Road to the Home for Marketers series shared:

“Don’t overdo your schedule. Give yourself time in between sessions to absorb all the information.” – Shonica Mitchell, Global Marketing Automation & Community Manager at BrightDrop

“Don’t pack your schedule with 30 things. Pick your top sessions and leave room for the magic to happen.” – Jaime López

“Plan for the transition time in between sessions. It could take you almost 20 minutes to get from one session to the next. Also plan backups just in case.” – Pato Sapir

Therefore, make sure you have your goals set, so you know what you want to accomplish at Dreamforce this year and then prioritize the sessions you want to attend based on your goals, but still leave room for transition periods and spontaneous connections.

Sercante Dreamforce ‘23 Events (Just outside of the conference)

On Ben LaMothe’s Road to the Home for Marketers Interview he shared that he wished he would have attended more off-site events at a previous Dreamforce conference. He exclaimed, “There is so much going on outside of Dreamforce proper.” 

While the unforgettable tech conference is THE MAIN focus, the streets surrounding the Moscone Center will be filled with events, meetups, panels, roundtables, and festivities where trailblazers can enjoy more intimate spaces to network, form deeper connections, refuel, recharge, and advance their skills.

Here are just a few of the many events happening where you can find Sercante at Dreamforce ‘23:

Sercante Presents: The Home for Marketers

Where: Pink Elephant Alibi l 142 Minna Street, San Francisco, CA 94105
When: Sep 12 – 14
Register Here

In collaboration with Stensul, Print For Less, Gridmate, Appinium, Goldcast, and The Spot, Sercante hosts The Home for Marketers, where marketers meet at Dreamforce. Located just around the corner from the Moscone Center, it’s the spot to create deeper connections away from the crowd, network and meet someone new or see a familiar face and reunite with friends. The team is hosting electric events and meetups all week designed specifically for marketers and all trailblazers alike!

As Kelli Meador, Senior Manager Marketing Operations at Grammarly said in her Road to the Home for Marketers interview, “It was the in-person connections with the other marketers that really made it be The Home for Marketers. All marketers are welcome.”

The Home for Marketers also has you covered with learning opportunities and solutioning sessions. You can sign up for a time slot at the Genius Bar and receive recommendations and best practices from Sercante experts. Located in the Learning Lodge, attendees can also discover the latest in marketing technology solutions to advance their operations and achieve their goals.

In addition to the invaluable connections and great learning opportunities, the Home for Marketers will also have complimentary food and beverages to keep you fueled and a lounge where you can recharge and either rest or have some fun!

Marketer’s Welcome Bash

Where: Pink Elephant Alibi l 142 Minna Street, San Francisco, CA 94105
When: Monday Sep 11 | 6:00 – 9:00 pm PDT
Register Here

This is THE EVENT for marketers to kick off their Dreamforce experience. The ultimate Welcome Bash blowout, attendees will get to meet and be reunited with Salesforce MVPs, Marketing Champions, User Group Leaders, and hundreds of marketing trailblazers from around the world! Accompanied with your favorite beverages and delectable food stations, be sure to sign up and add this one to your calendar!

An Intergalactic Night

Where: 715 Harrison (formerly City Nights) 715 Harrison St, San Francisco, CA 94107
When: Tuesday Sep 12 | 7:00 pm – 12:00 am PDT
Register Here

The celestial soriée like no other, this cosmic celebration will take trailblazers on an exciting journey through the galaxy with stellar beats from a live band and spectacular DJ. Attendees will be dazzled by jaw dropping entertainment and sparkling decor as they indulge in out-of-this-world specialty cocktails and mouth-watering hors d’oeuvres. 

Dreamfest Pump Up Party

Where: Pink Elephant Alibi l 142 Minna Street, San Francisco, CA 94105
When: Wednesday, Sep 13 l 4:30 – 6:30 pm PDT
Register Here

There is only one concert that will have trailblazers talking for decades… it’s Dreamfest! Join the ultimate pregame event and get hyped for all the excitement. Enjoy upbeat tunes from the DJ, make a toast with your favorite beverage, and fuel up with delicious snacks. Make one more cheers and meet up with your fellow marketing trailblazers before everyone heads in to experience the tech conference entertainment of the season!

Marketer’s Afterglow Party

Where: Pink Elephant Alibi l 142 Minna Street, San Francisco, CA 94105
When: Thursday, Sep 14 l 4:00 – 6:00 pm PDT
Register Here

It’s the Dreamforce wrap up networking event designed exclusively for marketers. Get to see your fellow marketing trailblazers one last time as we prepare to say farewell to all the meaningful connections that we made. Enjoy complimentary food and drinks and raise a glass to an incredible conference and the trailblazer community until we all gather again next year.

See You At Dreamforce ‘23

The Sercante team is counting the days until Dreamforce! We cannot wait to connect with our fellow trailblazers and this amazing marketing community. 

We’ll have several members from our team there in person including Andrea Tarrell, Erin Duncan, Marcos Duran, Adam Erstelle, Joyce Avila, Adam Berry, Heather Rinke, and Jordyn Jaffer just to name a few. 
You now know our sessions, about the Home for Marketers, and where we’ll be. Come find Sercante at Dreamforce ‘23!