Sercante Founder Andrea Tarrell Selected for EY Entrepreneurial Winning Women™ North America Class of 2023
In The News
September 22, 2023

Sercante Founder Andrea Tarrell Selected for EY Entrepreneurial Winning Women™ North America Class of 2023

On September 14, 2023, Ernst & Young LLP (EY) announced that Andrea Tarrell, Founder & CEO of Sercante, is one of the 23 women founders from 20 companies selected for the EY Entrepreneurial Winning Women™ North America (Winning Women) Class of 2023. 

Sercante is a global Salesforce consulting firm dedicated to the marketer that supports growth-minded companies with strategy, technology, and execution across every step of the lead-to-revenue process.

EY Entrepreneurial Winning Women™ Program

Now in its 16th year, the program identifies talented entrepreneurs with scalable companies in the United States and Canada and connects them with the networks and resources they need to accelerate growth and scale their businesses. 

Participants receive customized executive education, introductions and access to the Winning Women community around the world, as well as the entirety of the EY global entrepreneurial ecosystem, including members of the Entrepreneur Of The Year® and EY Entrepreneurs Access Network (EAN) programs.

EY Entrepreneurial Winning Women North America Class of 2023

About the EY Entrepreneurial Winning Women North America Class of 2023

Sercante Founder & CEO Andrea Tarrell

“I’m in awe to be surrounded by so many powerful female founders as a member of the EY Entrepreneurial Winning Women program. And I’m definitely proud to be among women founders representing the technology sector for the North America Class of 2023. Together, we’ll create a more inclusive future for everyone,” said Andrea Tarrell, CEO & founder of Sercante.

“Women founders contribute trillions to the US economy, and studies have shown that when women are empowered, the economy grows,” said EY Americas Industry and Solutions Leader Cheryl Grise, who also serves as the EY Entrepreneurial Winning Women North America Program Executive Sponsor. 

“At EY, we believe that a rising tide lifts all boats, so the success of women impacts the success of every business. Over the last 16 years, the Winning Women program has intentionally addressed societal gender-based challenges that often confront women entrepreneurs by providing these phenomenally talented businesspeople with greater access, guidance and knowledge, which are the tools they need to continue to break the mold, inspire innovation and be shamelessly ambitious. I welcome these women to the fold and look forward to seeing them do even bigger and greater things,” said Grise 

Members of the Winning Women Class of 2023 have ambition, creativity and a desire to build a better world in common. They are tackling problems from inclusivity, to offering healthier products and food, to solving complex healthcare issues. Others are bringing to the table innovative solutions in supply chain, data management, marketing and more. The founders selected for the program display unparalleled ingenuity, business prowess, ambition in crafting solutions and a formidable can-do attitude that allowed them to break from the pack of their peers to stand out. 

“2023 has been filled with many economic ups and downs — from geopolitical unrest, to interrupted supply chains, to inflation — there has been plenty to make consumers tighten their belts” said Maranda Bruckner, EY Entrepreneurial Winning Women North America Program Leader. “I applaud these business leaders for not only surviving these challenges, but exceeding growth and profit expectations when others did not. They are outstanding examples of being unstoppable and shifting entire industries. We are excited to have them in the program and deeply congratulate them on this recognition.” 

The EY Entrepreneurial Winning Women North America program serves women business owners who are founding CEOs of any US or Canadian privately held company. Company revenues typically range from at least $2 million to $30 million annually. The EY Entrepreneurial Winning Women program participants become part of a global peer community, which includes more than 900 entrepreneurs in 55 countries and on every continent. 

“Every year, I am so pleased to welcome the newest class of the EY Entrepreneurial Winning Women North America program, who are not only incredible leaders in their organizations but also in their communities,” said Lee Henderson, America’s EY Private Leader. “It is an honor to provide these best-in-class founders with resources and access to EY’s vast entrepreneurial ecosystem to help them scale, attract talent and disrupt industries. I am always excited to see where these entrepreneurs go next. I already know it’s only up from here.” 

The Class of 2023 will be officially recognized in November at the Strategic Growth Forum®, one of the nation’s most prestigious events for ambitious, high-growth, market-leading business leaders.   

About Sercante

Sercante helps marketing teams be successful on the Salesforce platform by supporting implementation, strategy, managed services, consulting, staff augmentation, and training across a broad range of Salesforce products. That includes Marketing Cloud, Data Cloud, Einstein, Sales Cloud, Service Cloud and Analytics. Sercante sets a vision and bridges the gap from ‘what is’ to ‘what could be’ for clients’ marketing and sales operations.

About EY 

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. 

EY refers to the global organization, and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit

Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. 

About EY Entrepreneurial Winning Women  

The EY organization is committed to seeing women lead. EY Entrepreneurial Winning Women is a global program for successful entrepreneurs whose successful businesses show more potential to scale. Through access to global EY networks throughout the entrepreneurial ecosystem, pioneering founders on every continent secure the resources, advice and connections they need to scale their businesses sustainably. This one-of-a-kind community of founders is rewriting rules and remaking markets. Visit