Workshop: Scoring & Grading
This course is intended for: Pardot Admins & Developers, Prospective Pardot Customers, Pardot and Salesforce End Users, Marketing & Operations Executives, and Salesforce Admins.
Prerequisites: Pardot Marketing or Administrative Access (or equivalent)
This course will cover scoring, scoring categories, and grading at a high level. The goals of this course are to equip you with the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools your lead qualification and lead routing practices.
Have questions first? Ping us at [email protected].