The Three L’s in Pardot: Lists, Location, and Lead Assignment
BY MARCOS DURAN and ROB WALTER If your company’s sales teams are organized by region, you’ve probably gone down a long and winding road as a Pardot admin, asking the question: How can I auto-magically assign Salesforce Leads based on a prospect’s location? I say long and winding because, eventually, you’ll reach the conclusion that … Continue reading The Three L’s in Pardot: Lists, Location, and Lead Assignment
How to Test in Pardot Sandboxes, Training Orgs… and Even Production
BY MIKE FAZIO One of our recent posts outlined the need-to-knows about Pardot Sandboxes. In this one, we’re going to go a bit deeper on how to put this to work in your organization. But first, a very important call out — Sandboxes are a core part of building cool things in Sales Cloud, but … Continue reading How to Test in Pardot Sandboxes, Training Orgs… and Even Production
The Pardot Sandbox: 9 Need-to-Knows About this Critical Feature
Have you heard the news? At long last, Pardot Sandboxes have arrived — sparking joy in the hearts of many admins. Here are 9 need-to-knows to keep in mind when exploring them for your business: 1. Who’s eligible for a Pardot Sandbox? Pardot Advanced customers with a full Salesforce sandbox are able to access this … Continue reading The Pardot Sandbox: 9 Need-to-Knows About this Critical Feature
Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar
The education industry is undergoing one of its most transformational shifts in history, one in which institutions are having to rethink their approach not only to learning (i.e. virtual classrooms and facilitating online education), but also how they navigate recruitment, advancement, and general student affairs. Marketing technology is now front and center in higher education … Continue reading Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar