Planning for your Pardot Business Unit Implementation
Implementing Pardot Business Units (PBUs) is like putting together a very intricate puzzle where you have to analyze each piece before putting it into place. There are a lot of moving pieces in a PBU implementation, so understanding how PBUs work and planning each step of the implementation is vital to success. This post will … Continue reading Planning for your Pardot Business Unit Implementation
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Sercante Receives SI Trailblazer Fund From Salesforce Ventures
Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the growth of next-generation consulting firms. This funding opens new opportunities to amplify our partnership with Pardot and gives us the ability to expand our team across … Continue reading Sercante Receives SI Trailblazer Fund From Salesforce Ventures
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Pardot Marketing Data Sharing
Wait, what is Marketing Data Sharing?!? If you are not familiar with Marketing Data Sharing, it essentially allows you to restrict which leads, contacts, opportunities, and/or custom objects are eligible to sync from Salesforce to Pardot. Let’s break this down and discuss its requirements, use cases, and setup. What is Marketing Data Sharing? Marketing Data … Continue reading Pardot Marketing Data Sharing
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Upgrading to the Salesforce-Pardot V2 Connector
In this post I’ll cover all the considerations and options you have when upgrading your pardot connector and help you squash those “this upgrade is irreversible” anxieties.
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