How to Optimize Account Engagement Lead Scoring Rules and Categories
A score in Marketing Cloud Account Engagement (Pardot) is a numerical figure that is assigned to prospects once they engage with a tracked marketing activity. This could be anything from an email open, link click, page view, form conversion or content download — providing you have the correct lead scoring rules or completion actions applied. […]
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Email Metrics to Track Beyond Simple Opens and Unsubscribes
Email marketers swim in constant data. While analytics often inform decision making, the flip side of that coin means your competitors also use data to do the same. To truly ensure campaigns remain fully optimized for engagement, conversions, and ROI, you need to look beyond the simple email metrics everyone tracks. Simple statistics such as […]
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A Guide to Multi-Select Picklists in Account Engagement (Pardot)
The surest way to get a reaction from any Salesforce Admin is to mention multi-select picklists. They are notoriously hard to report on and can be challenging at times. However, there are times when more than one value is needed. Multi-select picklists can also cause quite a few issues for Marketing Cloud Account Engagement (Pardot) […]
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Playing with the AI-Powered Stensul Email Subject Line Tool
I saw an email pop in my inbox last week from our pals at Stensul. The subject line read “Simple and quick subject lines? The Stensul way it is.” Inside the email was a link to try out an AI-powered email subject line generator. I had to check it out. I spend lots of time […]
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