The economic ripple effect of everyone screaming “the sky is falling” is making that a reality for many businesses.  Many B2B companies are experiencing drops in sales and interruptions in their supply chain – and inevitably, one of the first expense areas the finance team comes for in economically challenging times is marketing. So how … Continue reading How Pardot Admins Should be Thinking About Coronavirus

BY MIKE MORRIS Congratulations! Your email campaigns are rocking – engagement and revenue are up. Your boss has also noticed your handiwork and, in the spirit of “no good deed goes unpunished”, has asked you to increase the number of email being sent. Here are 4 tips that will help you honor her request, while smartly … Continue reading 4 Tips for Avoiding Email Fatigue in Pardot

BY ERIN DUNCAN Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot. In a recent blog post, I broke down Pardot Grading 101: How to Rate The Quality of Your Prospects. This article will do a deep dive on another critical area: Scoring Categories. … Continue reading Pardot Scoring Category Basics: What, How & Why