BY: CELINE NEWSOME You presented, you lobbied, you conquered and now you have the fancy new tool – Salesforce Engage. GREAT!   A few months later, your excitement has dwindled as you find Engage isn’t being used like you had hoped…or, worse yet, it isn’t being used at all. So, the looming question, how do you … Continue reading How to Get Sales to Actually Use Salesforce Engage

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BY: MARCOS DURAN Building landing pages in Pardot can be an interesting challenge because, depending on your needs and the skillset of your team, there are multiple ways to go about it.  On one hand, you have the Pardot landing page content builder that leverages Stock Templates. By using this editor, you are allowed to … Continue reading 15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins

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Pardot users were greeted this morning with a new announcement banner on their home screen when logged into Pardot: This banner linked them to a help & training article outlining the details of Pardot-Only Login Retirement. The knee jerk reaction for some was fear — does this mean license costs are going up? What do … Continue reading Why Salesforce is Discontinuing Pardot-Only Users & Moving to SSO

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BY MARCOS DURAN and ROB WALTER If your company’s sales teams are organized by region, you’ve probably gone down a long and winding road as a Pardot admin, asking the question: How can I auto-magically assign Salesforce Leads based on a prospect’s location? I say long and winding because, eventually, you’ll reach the conclusion that … Continue reading The Three L’s in Pardot: Lists, Location, and Lead Assignment