Salesforce Starter: The Perfect Solution for Small Businesses
Are you a small business owner who is interested in using Salesforce for your business all the way up until you saw the pricing? If so, Salesforce Starter was created just for you! I know what you’re thinking: Salesforce is a big, expensive CRM platform. But Salesforce Starter is different. It’s a low-cost, lightweight version […]
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5 Event Marketing Best Practices To Implement For Your Next Campaign
Event marketers face unique challenges. They need to create memorable, unique, and meaningful experiences that align with their brand and connect with their audience all the while staying within budget, building relationships, and generating leads. It is not an easy task. At Dreamforce 2023, The Home for Marketers hosted a panel of marketing leaders to […]
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Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights
Dreamforce 2023 has come and gone, and wow, it did not disappoint. Not only was this my first Dreamforce, I had the honor of co-presenting the Marketing Cloud Release Highlights session with two amazing members of Salesforce product team: Ruth Bolster, product marketing manager, and Whitni Freeman, lead solution engineer. In this session, we covered […]
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Eliminate Form-Fill Burnout with Account Engagement Progressive Profiling
Marketing Cloud Account Engagement Progressive Profiling is an out-of-the-box functionality and a powerful solution for B2B marketers who want to get detailed prospect data without overwhelming them with a large number of form fields to complete. This advanced form feature allows marketers to gather additional information about prospects over time, without creating lengthy forms. On […]
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