Salesforce Marketing Cloud Content Personalization Features: An Introductory Guide
Personalization is a common buzzword one can hear throughout the digital marketing landscape. And as a result, it can mean so many things depending upon who you ask. However, at the end of the day, personalization is what marketers are aiming to deliver — user experiences that are personal and customized based on contact preferences […]
The post Salesforce Marketing Cloud Content Personalization Features: An Introductory Guide appeared first on The Spot.
Marketing Cloud Engagement, Account Engagement & Sales Cloud: 3 Use Cases for Combining All 3
Have you ever wondered why sales and marketing teams combine Salesforce Marketing Cloud Engagement and Account Engagement (formerly Pardot), with Sales Cloud to reach their goals? Thinking about how these platforms can work together likely makes your head spin like a twister in Kansas. But, fear not! In this edition, we’ll provide more clarity than […]
The post Marketing Cloud Engagement, Account Engagement & Sales Cloud: 3 Use Cases for Combining All 3 appeared first on The Spot.
When Does Marketing Cloud Account Engagement (Pardot) Sync with Salesforce?
Knowing the who, what, when, and how of Salesforce and Account Engagement (Pardot) sync behavior is key to understanding how you can use the integration to your advantage. If you’re a newbie to Marketing Cloud Account Engagement/MCAE (formerly known as Pardot), then you may be wondering how in the world this system communicates with the […]
The post When Does Marketing Cloud Account Engagement (Pardot) Sync with Salesforce? appeared first on The Spot.
4 Things to Clean in Marketing Cloud Account Engagement (Pardot) for Faster Processing Times
Nothing is more frustrating than when you experience a slowdown in your Marketing Cloud Account Engagement (Pardot) org. I just need this one Dynamic List to run, why is it taking so long!?! These slow downs are frustrating. But they’re typically a sign that you need to archive old, continuously running, processes and/or optimize how […]
The post 4 Things to Clean in Marketing Cloud Account Engagement (Pardot) for Faster Processing Times appeared first on The Spot.