BY WHITNEY ROSA Splash – a super-powerful event marketing platform – helps organizations make in-person and virtual marketing efficient and successful. Splash lets you create branded registration forms, custom event promotions like emails, social share cards, and more while tracking registrations and analytics seamlessly on the dashboard. Think, Eventbrite on steroids.  The Splash integrations enable … Continue reading Close the Loop on Events: Splash and Pardot Integration

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BY MIKE MORRIS A common theme that I’m hearing from clients is the need to show demonstrated ROI related to their marketing initiatives. Sound like anybody you know? I recently posted about the importance of auto-association and the role that it plays in properly attributing opportunities to the campaigns (What Successful Marketers Know About Salesforce … Continue reading Campaign Influence Starter Pack: The Easy Button to Prove Results from Pardot

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BY MIKE CREUZER & ADAM ERSTELLE As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. Some Pardot users’ reaction to this: YAY! The rest of Pardot users’ reaction to this: Wait, what is this and do I care? If you’re among the latter group… read on to … Continue reading First-Party Cookies in Pardot: FAQs About the New Beta

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