In this demo, you’ll see how Salesforce’s Data Cloud, Marketing Cloud Advanced, and Agentforce helps higher education improve retention by supporting at-risk students before it’s too late.
In this demo, you’ll see how a connected tech stack on Salesforce helps higher education improve retention by supporting at-risk students before it’s too late.
It starts with the Unified Student Profile powered by Data Cloud, which pulls in key signals from across systems to proactively flag students who may be at risk. Then, Marketing Cloud Advanced steps in to deliver the right message at the right time through tailored email journeys that guide students toward the support they need.
When it’s time to take action, students are guided to a scheduling page powered by Agentforce, where an AI assistant leads with empathy and helps them get what they need in just three clicks or less.
It’s not just smart tech—it’s a better experience for students and a faster path to success.
Aaron Stayman
Marketing Analytics Program Manager
SERCANTE
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