A 2026 Salesforce Connections Session
Explore AI in marketing ops with industry experts and learn how to move past the pilot phase to build, govern, and optimize intelligent agents that drive actual business value.
Brought to you on-demand from the Salesforce 2026 Connections stage
Many marketing teams are under pressure to deploy AI, but standing up an agent is just the “honeymoon phase.” True success requires data governance, change enablement, and continuous optimization. In this session, industry experts break down how to move from AI experimentation to robust execution. You will learn ways to audit your tech stack and processes, automate highly repeatable processes, secure executive buy-in, and position yourself as a strategic AI leader.
Key Takeaways
Watch the full on-demand session now to master the frameworks and data strategies needed to successfully deploy and scale AI agents for meaningful impact.
Emilie Sanders Lee
EVP, Global Analytics, Client Operations & AI
JUST GLOBAL I TRILLIAD
Tigh Loughhead
Founder and CEO
FORCERY
Elliott Ross
Founder & Managing Director
ACTIONROCKET
Holly Jackson
Director, Product Marketing
SALESFORCE
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