On the path to innovation and future-proofing technology, it’s critical to have a vision and strategy in place before diving in to new systems. In this episode, Johanna Lehner, Director of Marketing Innovation & Technology at Zebra Technologies, shares how she and her team have made intentional, strategic moves to evolve their tech stack, unify data, and prepare for what’s next with AI and advanced segmentation.

Whether you’re considering a platform migration, navigating tech debt, or trying to build your use cases, this episode offers a transparent, practical take on how to evaluate, activate, and iterate on the right technologies at the right time.

What you’ll walk away with

• Tips for identifying use cases when approaching new technology
• Insight into how impact-driven use cases will also help to shape the data you will need to accomplish your goals
• Methods to using a crawl-walk-run approach with pilots for AI and Data Cloud
• Advice for balancing innovation with practicality—avoiding shiny object syndrome while keeping the door open to the unexpected.

If you’re leading innovation, trying to unify your data, or exploring how to adopt AI without the overwhelm, this conversation will give you a fresh perspective—and probably a few things to bring to your next team meeting.

If you’re headed to Dreamforce this year, sign up for The Growth Lounge, the hub for marketing, sales, and customer success, to connect on conversations like this one and get aligned for creating seamless customer experiences that drive lasting growth.

Take a deeper dive into the strategic approach for evolving your growth technology stack with the 2025 Growth Imperatives. Inside you’ll find executive insights from our Founder and CEO, Andrea Tarrell, as she shares guidance for how to evolve your technology to fuel connected experiences and actionable insights.