In this demo, you’ll see how Salesforce’s Data Cloud, Marketing Cloud Advanced, and Agentforce helps higher education improve retention by supporting at-risk students before it’s too late.
In this demo, you’ll see how a connected tech stack on Salesforce helps higher education improve retention by supporting at-risk students before it’s too late.
It starts with the Unified Student Profile powered by Data Cloud, which pulls in key signals from across systems to proactively flag students who may be at risk. Then, Marketing Cloud Advanced steps in to deliver the right message at the right time through tailored email journeys that guide students toward the support they need.
When it’s time to take action, students are guided to a scheduling page powered by Agentforce, where an AI assistant leads with empathy and helps them get what they need in just three clicks or less.
It’s not just smart tech—it’s a better experience for students and a faster path to success.
Aaron Stayman
Marketing Analytics Program Manager
SERCANTE
Get the first-hand insight from a marketer leader on how to apply a strategy-first approach to your reporting that aligns with sales and leadership and captures the true story of your marketing impact.
Explore how a marketing leader grounds technology strategy in impact-driven use cases for short-term and long-term success when evolving the technology stack.
Get a clear guide of all the Dreamforce 2025 updates from the experts and understand what's relevant for your team and what to do next.
Discover how a marketing leader is building trust and breaking silos to perfect the sales and marketing handoff—and why it all starts with alignment.
Be inspired by this first-hand experience of working cross-functionally to streamline the lead flow process and get practical advice on aligning teams, leaning into automation, and setting up sales to win.
In this quick demo, see how sales reps use Agentforce and Einstein AI to generate personalized sales POVs in seconds based on real-time opportunity and account data from your CRM. Instead of starting from scratch, reps get a ready-to-go draft they can tweak, approve, and use right away. It’s faster, smarter messaging that keeps your […]