Get the strategy to build a tech stack that keeps up with your growth—without breaking your processes, budget, or customer experiences.
Part VI: Tech That Grows With You (Not Against You)
Let’s talk about your technology. You’ve got tools. But are they the right ones? Are they working with you, or just slowing you down? Too often, growth teams find themselves tangled in tech that hasn’t been optimized to scale with the business, resulting in bloated budgets, data silos, and disjointed processes—that also feel disjointed to your buyer.
In this episode, we’re breaking down what it really takes to build a future-proof tech stack. One that adapts as you grow, supports your team’s evolving needs, and delivers a seamless buyer experience that builds real connections and drives growth.
Because choosing tools isn’t just about features—it’s about your strategy, the fit, your people, and change management at every phase of the journey.
In this session, you’ll learn:
The signs your tech stack is holding you back (and what to do about it).
The framework for evaluating tools based on value, your current state, and longevity.
Strategies for consolidating overlapping tools and reducing stack bloat.
Tips for getting more out of what you already have
Considerations for adopting the latest technology to elevate your customer experiences
Learn how the experts approach the strategy for creating a growth stack that works harder for you and your customers now, and in the future.
Meet the speakers
Taylor Bacchus
Account Director
Siso Ntuli
Senior Engagement Manager
Christina Anderson
Marketing Strategist
First and Last Name
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First and Last Name
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First and Last Name
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First and Last Name
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First and Last Name
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Explore the Series
Part V: Stay Synced: The Technical Playbook for Lifecycle Alignment
Part VII: Seamless Customer Experiences IRL
Part I: Walk Your Funnel Like a Customer
Part II: Stop Dropping the Baton: Fix Your Handoffs
Part III: A Better CRM for Sellers = A Better Experience for Buyers
Part IV: One Funnel, One Set of Metrics
Access Your Tool Kit
Customer Lifecycle
Mapping Template
Use this to create the full view of your end-to-end customer journey from a customer-first approach. Identify the friction points and start creating your plan for delivering a seamless experience.
Building a Scalable GTM Engine
Get inspired from this story about how we helped one company map their customer lifecycle and set the vision and roadmap for creating a unified GTM engine, resulting in a plan for long-term success that would align their teams on growth throughout the end-to-end customer journey.
Customer Lifecycle Mapping Workshop
Work with our experts to map your customer lifecycle with our proven framework and customer-centric approach to truly align your marketing, sales, and customer success teams and set the foundation to unlock lasting growth.
The System of Alignment Checklist
Apply this checklist as blueprint to your CRM & marketing automation systems to create a system of alignment that streamlines hand-offs and cross-functional collaboration.
Blog: X Key Dashboard for
Actionable Funnel Insights
Explore this list of dashboards from the analytics experts to see where you can advance your data and insights to get a more complete view of the funnel and make data-informed decisions.
Self-guided
Growth Stack Audit
Use this guide to evaluate gaps and bloat in your tech stack to make your plan for what you need to maximize and what new solutions need to lean into to scale now and for the future.
Resources
12 Statistics Every GTM Leader Should Pay Attention to for Sustainable Growth
A game-changing result from mapping your customer lifecycle is having marketing, sales, and customer success aligned on what the experience should look like across the entire journey. This fosters stronger cross-team collaboration and seamless handoffs—a critical piece that 350+ go-to-market leaders identified as a key growth driver in the modern era. Get the top stats from their insights to help shape how you create your strategy for sustainable growth now and in the future.
Demo: Creating the Ultimate Fan Experience
Experience what's possible when you walk your funnel like a customer and use the power of AI and real-time data to help you deliver a seamless experience that takes a fan from finding the best parking, to getting a coupon for concessions near their seat, and their next ticket purchase to create a fan for life.