Let’s be honest—if you walked your funnel like a customer, you’d change it tomorrow.

You’ve got the tools, the dashboards, the workflows. But your buyer? They’re stuck repeating themselves. Falling into the gaps between misaligned teams. Waiting for follow-up that never comes. That friction isn’t just annoying—it’s breaking their trust in your brand. And it’s stalling your growth.

This session is the first in our seven-part series on building the B2B journeys your buyers actually want. In Part 1, we’re pulling back the curtain on what’s really happening in customer journeys and the strategic approach to mapping your lifecycle from a customer’s point of view to align your people, processes, and technology for a funnel that actually creates, a seamless experience.

And with buyer expectations rising, the technology landscape constantly evolving, and buyers moving onto the next option that will give them the best experience—this is one session you can’t afford to skip.

In this session, you’ll learn:

• Why the best teams design their funnel in service of their customers, not themselves.

• The eye-opening exercise for walking your funnel like a customer—that even the tops teams are still doing—with real stories and examples.

• Trends for spotting the breaking points and areas of opportunity in your lifecycle

• Your next steps for approaching mapping your customer lifecycle to set the foundation for long-term growth.

This session will help you see your funnel the way your customers do—and give you the approach to start making it better. Because the brands who nail seamless experiences? They’re the ones who unlock lasting growth.