On September 14, 2023, Ernst & Young LLP (EY) announced that Andrea Tarrell, Founder & CEO of Sercante, is one of the 23 women founders from 20 companies selected for the EY Entrepreneurial Winning Women™ North America (Winning Women) Class of 2023. 

Sercante is a global Salesforce consulting firm dedicated to the marketer that supports growth-minded companies with strategy, technology, and execution across every step of the lead-to-revenue process.

EY Entrepreneurial Winning Women™ Program

Now in its 16th year, the program identifies talented entrepreneurs with scalable companies in the United States and Canada and connects them with the networks and resources they need to accelerate growth and scale their businesses. 

Participants receive customized executive education, introductions and access to the Winning Women community around the world, as well as the entirety of the EY global entrepreneurial ecosystem, including members of the Entrepreneur Of The Year® and EY Entrepreneurs Access Network (EAN) programs.

EY Entrepreneurial Winning Women North America Class of 2023

About the EY Entrepreneurial Winning Women North America Class of 2023

Sercante Founder & CEO Andrea Tarrell

“I’m in awe to be surrounded by so many powerful female founders as a member of the EY Entrepreneurial Winning Women program. And I’m definitely proud to be among women founders representing the technology sector for the North America Class of 2023. Together, we’ll create a more inclusive future for everyone,” said Andrea Tarrell, CEO & founder of Sercante.

“Women founders contribute trillions to the US economy, and studies have shown that when women are empowered, the economy grows,” said EY Americas Industry and Solutions Leader Cheryl Grise, who also serves as the EY Entrepreneurial Winning Women North America Program Executive Sponsor. 

“At EY, we believe that a rising tide lifts all boats, so the success of women impacts the success of every business. Over the last 16 years, the Winning Women program has intentionally addressed societal gender-based challenges that often confront women entrepreneurs by providing these phenomenally talented businesspeople with greater access, guidance and knowledge, which are the tools they need to continue to break the mold, inspire innovation and be shamelessly ambitious. I welcome these women to the fold and look forward to seeing them do even bigger and greater things,” said Grise 

Members of the Winning Women Class of 2023 have ambition, creativity and a desire to build a better world in common. They are tackling problems from inclusivity, to offering healthier products and food, to solving complex healthcare issues. Others are bringing to the table innovative solutions in supply chain, data management, marketing and more. The founders selected for the program display unparalleled ingenuity, business prowess, ambition in crafting solutions and a formidable can-do attitude that allowed them to break from the pack of their peers to stand out. 

“2023 has been filled with many economic ups and downs — from geopolitical unrest, to interrupted supply chains, to inflation — there has been plenty to make consumers tighten their belts” said Maranda Bruckner, EY Entrepreneurial Winning Women North America Program Leader. “I applaud these business leaders for not only surviving these challenges, but exceeding growth and profit expectations when others did not. They are outstanding examples of being unstoppable and shifting entire industries. We are excited to have them in the program and deeply congratulate them on this recognition.” 

The EY Entrepreneurial Winning Women North America program serves women business owners who are founding CEOs of any US or Canadian privately held company. Company revenues typically range from at least $2 million to $30 million annually. The EY Entrepreneurial Winning Women program participants become part of a global peer community, which includes more than 900 entrepreneurs in 55 countries and on every continent. 

“Every year, I am so pleased to welcome the newest class of the EY Entrepreneurial Winning Women North America program, who are not only incredible leaders in their organizations but also in their communities,” said Lee Henderson, America’s EY Private Leader. “It is an honor to provide these best-in-class founders with resources and access to EY’s vast entrepreneurial ecosystem to help them scale, attract talent and disrupt industries. I am always excited to see where these entrepreneurs go next. I already know it’s only up from here.” 

The Class of 2023 will be officially recognized in November at the Strategic Growth Forum®, one of the nation’s most prestigious events for ambitious, high-growth, market-leading business leaders.   

About Sercante

Sercante helps marketing teams be successful on the Salesforce platform by supporting implementation, strategy, managed services, consulting, staff augmentation, and training across a broad range of Salesforce products. That includes Marketing Cloud, Data Cloud, Einstein, Sales Cloud, Service Cloud and Analytics. Sercante sets a vision and bridges the gap from ‘what is’ to ‘what could be’ for clients’ marketing and sales operations.

About EY 

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. 

EY refers to the global organization, and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com. 

Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. 

About EY Entrepreneurial Winning Women  

The EY organization is committed to seeing women lead. EY Entrepreneurial Winning Women is a global program for successful entrepreneurs whose successful businesses show more potential to scale. Through access to global EY networks throughout the entrepreneurial ecosystem, pioneering founders on every continent secure the resources, advice and connections they need to scale their businesses sustainably. This one-of-a-kind community of founders is rewriting rules and remaking markets. Visit ey.com/us/winningwomen.

Representing marketers on Salesforce, Sercante Founder & CEO Andrea Tarrell teams with Salesforce to shape the future of Marketing Cloud.

Understanding and growing to meet evolving client needs is a mutual goal Sercante shares with Salesforce. To accomplish that goal, we’re announcing Sercante CEO & Founder Andrea Tarrell has been appointed to serve on the Salesforce Marketing Cloud Partner Advisory Board.

“We’re thrilled to have a seat at the table to advocate for our customers’ needs and shape the direction of the Marketing Cloud roadmap,” said Andrea Tarrell, CEO & Founder of Sercante.

“This aligns with our goal of helping all marketers be successful with the Salesforce platform, and I look forward to representing Sercante on the PAB.” 

What are Salesforce Partner Advisory Boards?

The purpose of the Partner Advisory Board (PAB) is twofold:

1. To serve as a source of input from leaders and industry experts to aid in the formation of strategy, planning, and execution on all dimensions of Salesforce products & business
2. To give partners a formal forum to voice ideas and opportunities that can accelerate their business growth

Salesforce Partner Advisory Boards are organized by product and focus area. For instance, there are PABs for partners specializing in Salesforce.org services, AppExchange products (ISV), and boards for individual Salesforce clouds, like Service or Commerce Cloud.

Salesforce Marketing Cloud Partner Advisory Board

The Salesforce Marketing Cloud PAB includes consulting partner representatives from all products under the Marketing Cloud umbrella including Pardot, Datorama, Interaction Studio, and more.

With this new role on the advisory board, Sercante will have an opportunity to actively influence the future development of Salesforce Marketing Cloud products. 

Representing Marketers on Salesforce

The Sercante team works closely with marketing-focused clients who use Salesforce tools to accomplish their goals. With that in mind, Andrea’s appointment to serve on the Marketing Cloud PAB highlights Sercante clients’ unique marketing technology experiences. 

Andrea will deliver Sercante client perspectives straight to the drivers of Salesforce platform innovation. This open communication stream will shape the future of Marketing Cloud products to better meet the needs of all marketers who use Salesforce tools.

Goal: Drive marketing-specific platform innovation

The big winners in this announcement are marketers who use any Salesforce tools, whether they work in Pardot, Sales Cloud, Marketing Cloud, or a combination of products. Now with better representation on the Salesforce Marketing Cloud Partner Advisory Board, marketers using any Salesforce cloud will see versatile product innovations for both the B2B and B2C marketer.

What innovations do you want to see with Salesforce Marketing Cloud? Tell us in the comments, or reach out to learn more about Sercante.

Dreamforce 2019 has come to a close and Sercante would like to say “Thank You” to all of the clients, team members, and partners who helped make it our best Dreamforce yet.

In 2019, Dreamforce saw 200,000 people walk through the ceremonial arch to hear over 3,000 sessions. All in 5 days. With so much to do, Sercante showed up in full force to learn and connect with fellow Pardot users.

From helping Pardot users at the Genius Bar to co-hosting Into the Blue – the B2B Marketer’s Party, we had a blast doing all things Pardot.

Sercante by the Numbers:

1750 Sercante dragons handed out (and maybe a few coming to a user group near you!)
50+ hours at the Pardot Genius Bar
15 Circles of Success lead by our team
13 Sercante consultants on site
5 sessions where we presented our Pardot tips and tricks
1 amazing party

Caption: The Sercante team gather on the first day of Dreamforce 2019 (top left), the team at the FormAssembly Wine Happy Hour (top middle), CEO and Founder of Sercante Andrea Tarrell at her Women In Tech session (top right), Jacqueline Fassett holds a armful of Lil Handfuls, Sercante’s most popular swag item (bottom left), Sercante and Pardot’s B2B Marketer’s Party on Thursday (bottom middle), Bailey Bowman and Natasha Wetten at the Pardot Genius Bar (bottom right).

Sercante lead the way with Pardot sessions and expert advice

Our team of experts is all about sharing knowledge. We were grateful for the opportunity to lead many hours at the Pardot Genius Bar and 5 Dreamforce sessions, including:

• Pardot Developer Experience: Expanding Your Marketing Potential
• The Entrepreneur Journey: From MVP to Consultant to App Builder
• Women in Tech: Spark Women-Owned Businesses in the Salesforce Economy
• Advance Your Salesforce Admin Career with Pardot
• How to Make Revenue a Part of your Marketing DNA

But we don’t wait for Dreamforce to roll around to share our advice. We’re happy to bring our sessions to your local user groups in 2020. Just reach out at [email protected]

It shore was a great time at the B2B Marketer’s Party

This year we were honored to co-host the annual B2B Marketer’s Party alongside Pardot. We were excited to help B2B marketers celebrate the oceans of opportunity and share stories of digital transformation that will inspire us all in 2020.

From Mustache Harbor playing yacht rock to hand-shucked oysters, the B2B Marketer’s Party at Dreamforce 2019 was a great way to cap off Dreamforce.

And our photographer captured all the fun!

Click here to see photos from the party and learn about more highlights for B2B Marketer’s at Dreamforce 2019.

Start the new year off right with Sercante’s expert-led Pardot training programs

Ready to level up your Pardot & technical skills in 2020?

The best marketers never stop learning. If you’re ready to stretch your skills or make a career move, we’ve got you covered with two in-demand courses designed for current & future Pardot admins.

Check out our available courses below:

• Code School for Pardot Admins
• Pardot Admin Bootcamp

We can’t wait to see everyone at a future Salesforce event!

After recently celebrating our second anniversary, we were proud to learn Sercante had earned the Salesforce Master Navigator recognition for Pardot.  

Only two other consultancies globally currently hold this distinction.  We are incredibly proud of this recognition for our work helping all kinds of organizations be wildly successful with Pardot and Salesforce.

What is the Salesforce Partner Navigator Program?

The Navigator statuses help customers find the right partner for them based on a partner’s proven expertise. A partner can earn a status of Certified, Specialist, and Master Navigator for various products and industries. 

We are honored to have earned the highest level of recognition for our work with Pardot. 

You can find a partner’s Navigator statuses in Pardot, Sales Cloud, and other products and and industries on the expertise tab of their AppExchange listing (here’s an example). 

What’s next for Sercante?

We’re digging deep into our passion for Pardot with our continued focus on growth, expertise, and helping our customers. We’ll be attending as many local user groups and Salesforce events as possible. You can learn what’s next on our event calendar here.  

Our team is excited to continue to showcase our relentless zeal for helping organizations of all kinds use Pardot and Salesforce to be wildly successful. 

Want to talk shop?

We’re always up to speak at local user groups, offer best practices over coffee, and chat about your Pardot needs. You can reach out to us on our Contact Us page or just use the cool (and Pardot-integrated) Qualified chatbot on our website.