Campaign Influence reporting, coupled with some fancy out-of-the-box influence models (first touch, last touch and even distribution), promises to be a gateway for marketing to see the actual revenue impact that their campaigns have. The problem is that a lot of us just don’t know where to start, or could use a little inspiration.
Enter the Campaign Influence Starter Pack from Sercante.
We’ve enabled and configured Campaign Influence a number of times and we noticed a pattern of reports and dashboard elements that were useful in getting started. So we consolidated those views down into a report and dashboard package that you can ask your Salesforce Admin to install for free from our Github account.