Dreamforce is back in full force this year and we couldn’t be happier. The 20th edition of the world’s largest software conference is gathering Salesforce admins, analysts, developers, customers, and everyone in between for three action-packed days in San Francisco and online. So what’s a tech-savvy marketer to do?
Since this is THE Salesforce conference for everyone who has anything to do with Salesforce, it can seem overwhelming to sort through all of the experiences available to you. But fear not! We have you covered.
Join us in person at any of the events listed in this post. Or sign up here and tell us you’re joining virtually when you complete the form. We have a few activities planned for virtual attendees including live streams, contests, and digital swag.
Here are all the places where you’ll find the dragons of Sercante presenting, hosting, and hanging out at Dreamforce.
Dreamforce Sessions for Marketers
You can catch the Sercante team presenting on a few marketing- and content- focused topics at Dreamforce 2022.
Discover How CDP Unifies All Customer Data in One Place
Bookmark
TUESDAY, SEP 20 | 2:30 PM – 2:50 PM PDT
Building a single-source-of-truth customer profile that unifies data wasn’t easy — until now. Learn how Customer Data Platform (CDP) is a game changer for marketers who use the Salesforce Platform.
Role: Marketing, Data Analyst
Industry: Communications, Technology
Product: Marketing Cloud, Customer Data Platform
Session Type: Theater
Room Location Details: Moscone West, Level 1, Trailblazer Forest
Speakers
Andrea Tarrell
CEO, Sercante
Kirsten Schlau
Director, Marketing Cloud Practice, Sercante
Turn Marketing into a Recession-Proof Competitive Advantage
Bookmark
WEDNESDAY, SEP 21 | 10:30 AM – 11:10 AM PDT
Get five marketing strategies to work smarter and rise above your competitors — even during economic downturns. We’ll equip you to execute ABM, nail nurture campaigns, and prove your worth.
Role: Marketing
Product: Marketing Cloud
Session Type: Breakout
Room Location Details: Moscone South, Level 3, Room 306
Speakers
Angelica Cabral
CRM & Marketing Automation Strategist, Sercante
Marcos Duran
CRM and Marketing Automation Strategist, Sercante
Richard Feist
CRM & Marketing Automation Strategist, Sercante
Blog About Salesforce
Bookmark
WEDNESDAY, SEP 21 | 12:30 – 12:50 PM PDT
Propel your career and build your network by learning six strategies non-writers can use to start blogging about Salesforce. Blaze a trail from zero to content rockstar.
Dreamforce Circle of Success Sessions
Circle of Success is a small group, discussion-based clinic led by Salesforce experts. These rountables include Salesforce customers, employees, and consultants. They’ll gather for 60-90 minute interactive sessions focused on adoption-related topics.
The Sercante team will be facilitating several Circles of Success Sessions during Dreamforce ‘22. Learn more about each session below.
Automate Your Business Processes
Join this small group discussion on leveraging powerful process automation features like triggers, Process Builder, and Flow. Learn best practices on identifying and developing the proper automation.
Role: Administrator, Developer
Product: Salesforce Platform
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Boost Productivity with Pardot
Join this small group discussion on enriching the customer experience with data-driven marketing and Pardot’s automation tools. Learn best practices on segmentation, automation, and personalization.
Role: Marketing
Industry: Technology
Product: Marketing Cloud
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Drive Lead Gen with Campaigns
Join this small group discussion on leveraging campaigns to help you maximize prospect engagement. Learn best practices on planning, building, and reporting on campaigns.
Role: Sales
Product: Sales Cloud
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Improve Customer Service with Reports
Join this small group discussion on leveraging analytics to tackle service and support challenges. Learn best practices on using reports and dashboards to improve customer service.
Role: Service
Industry: Professional Services
Product: Service Cloud
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Marketing Made Easy with Automation Studio
Join this small group discussion on how Automation Studio and journey-led transformations deliver impact across key business metrics: time saved, more revenue, and happier customers.
Role: Marketing
Industry: Communications
Product: Marketing Cloud
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Plan Marketing Cloud Journey Strategies
Join this small group discussion on how to feel more empowered when approaching your first journey. Learn best practices and skills necessary to create your journey strategies.
Role: Marketing
Industry: Communications
Product: Marketing Cloud
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Sales Metrics that Matter
Join this small group discussion on creating reliable reports and dashboards using metrics to fit your business needs. Learn best practices for identifying, creating, managing, and assigning metrics.
Role: Sales
Product: Sales Cloud
Session Type: Circles of Success
Multiple dates/times | View all and bookmark here
Sercante Dreamforce ‘22 Events
Come take a break and join us at The Home for Marketers or meet fellow marketers during one our five Meetup sessions! Discover Meetup group topics or platform focuses below.
The Home for Marketers: Where marketers meet at Dreamforce
Where: Pink Elephant Alibi | 142 Minna Street, San Francisco, CA 94105
When: September 19-22 | 4-8 pm PDT
Register Here
The Home for Marketers is where marketers on the Salesforce platform can go to find their people. It’s the perfect spot to take a break, network, refuel with amazing food and drinks, and get resources to level-up their MOPs.
Located just steps away from Moscone, you’ll find free food, drinks, entertainment, and like-minded marketing pros who love to talk shop. The best part — it’s there for you the whole week of Dreamforce.
Come find us anytime during the week to chill with your favorite marketers and fill up on things you need. Remember to check the schedule so you can catch the crew during special gatherings and off-the-rails parties. Register to get access to all the events and special activities all week long.
A Night Of Enchantment: Magical Dreamforce Party For The Ages
WHEN: Tuesday, September 20 | 7 -11 pm PDT
WHERE: Temple Nightclub | 540 Howard St, San Francisco, CA 94105
Register Here
Everyone’s going to be talking about this enchanted Dreamforce party, so register and get it in your calendar now.
The epic bash is taking place at Temple Nightclub. It includes a live DJ, mouth-watering hors d’oeuvres, memorable activities and prizes, and exclusive VIP experiences. Regardless of your vibe, there’s something for you — a dance floor to go a little crazy, a quiet art bar to network and have a glass of wine, and mesmerizing rooftop views to zone out under the stars.
Financial Services Meetup
September 21 | 10:00 – 11 AM PDT
Register Here
Meet up with fellow Financial Services Industry marketers to network, connect, and grab some fuel (coffee, refreshments, and snacks) before grabbing a front-row seat at the Salesforce Financial Services Keynote at 11:30 AM.
HowToSFMC Meetup
September 20 | 11:30 AM – 12:30 PM PDT
Register Here
Meet with members of HowToSFMC at Dreamforce! HowToSFMC is a helpful community for Salesforce Marketing Cloud users. This is a great networking opportunity to meet your fellow practitioners and talk tips and tricks for the SFMC platform.
Drinks and lunch will be served, but registration is limited. Make sure you secure your spot!
Pardashian Meetup
September 20 | 8-9 AM PDT
Register Here
Join the largest gathering of Marketing Cloud Account Engagement (Pardot) users at Dreamforce! This is a great networking opportunity to meet your fellow Pardashians and share your tips and tricks for the account Engagement platform. We’ll be serving a hearty breakfast with drinks to power you through the day.
Merivis Meetup
September 22 | 12:30-1:30 PM PDT
Register Here
Merivis supports veterans preparing for their next mission through training, mentorship and job placement for Salesforce cloud technology careers. Join us to connect with military veterans and milspouses who are at all stages of their journeys into the Salesforce ecosystem.
Learn from others and share your story so we can all grow together. We’ll be serving lunch and drinks, so bring your appetite.
Diverse Founders Meetup
September 22 | 4 – 6 PM PDT
Register Here
Close out the week of Dreamforce by networking with fellow diverse partners and founders in the ecosystem. This happy hour is open to founders and CEOs of businesses who identify as Black, Latinx, AAPI, LGBTQ+ or women owned / led / founded — along with the allies who support them! Join us for drinks, delicious food, and a chance to unwind and debrief from the week.
See you at Dreamforce
So, why are we doing all of these things for marketers at Dreamforce? Because we know how marketers are so often the behind-the-scenes masters of these events. And they are often forgotten in favor of people with shinier roles and areas of expertise.
We want to show love to all the marketers so we can connect, grow, and do cool things together. Join us!