Effectively communicate campaign impact to stakeholders with compelling data narratives.
Is your data fully telling the story of your campaign impact on the business today? If it is, are you and your team equipped to effectively share that story with your stakeholders?
If the answer is “Hmmm, maybe” or “Um, not really.” Let’s change that.
Join us for a deep dive session where you’ll learn:
How to set up your data to tell the complete story of your campaign impact.
Tips and best practices to communicate that story to leadership like a data storytelling pro.
A data storyteller provides context behind the data, explains trends, and builds a narrative to illustrate the full impact. Walk away with the confidence to prepare accurate reports and the skills to tell the story.
What you can expect:
Pitfalls to avoid in building reports and analytics
Data management best practices
Examples of excellent data storytelling
Pro tips for data storytelling
The next steps for optimizing your data to create complete and accurate reports
Speakers
Cara Clanton Pope
CRM Analytics Program Manager
SERCANTE
More To Watch
Get the first-hand insight from a marketer leader on how to apply a strategy-first approach to your reporting that aligns with sales and leadership and captures the true story of your marketing impact.