Understanding the Marketing Cloud Convergence Path

Get a clear guide of the Marketing Cloud Convergence Path from the experts and understand how to start using the latest tech to elevate your campaign experiences.
Innovator Series – Using AI & Agentforce to make it easier to text on Salesforce

Hear two marketing leaders share they’re approach to AI & Agentforce and how they’re using it to make it easier to text on Salesforce.
AI Roadmap: The Strategy for Driving Growth with AI

Get the step-by-step guide for creating an AI roadmap for your organization that sets you up to drive growth now and in the future.
Elevating Your Campaigns with Next Gen Marketing Cloud

Understand how to apply AI at every step of the campaign creation process with Next Gen Marketing Cloud, from personalization to content generation, branding, and flow configuration to enhance customer engagement.
The Ultimate “Fan” Experience Agentforce Demo

This demo highlights how Agentforce leverages Marketing Cloud, Data Cloud, and CRM Analytics to create a unified, intelligent customer journey. From AI-powered chat and personalized content to automated journeys and real-time segmentation, see how each product contributes to a seamless customer experience.
Agentforce for Marketing Demo

This demo shows how to build a campaign using Marketing Cloud Growth and Advanced Edition (Marketing Cloud on Core) with Agentforce. Explore AI-powered features to create campaign briefs, generate content, and build multichannel journeys across email and SMS using Salesforce Flow.
5 Tips to Get Started With Agentforce Featuring Heather Rinke, Salesforce Product Director at Sercante

Accelerate time to value with five practical tips and takeaways for a successful Agentforce, tailored to your organization.
2025 Connections Recap: Expert Debrief & Guidance for Impactful Next Steps

Create your post-Connections game plan with the experts and dive deeper into what all the themes and product updates actually mean for your team, tech, strategy, and most importantly—your customer experiences.
The Best of MarDreamin’ Summit: Expert Insights & Actionable Next Steps

Get the full recap on MarDreamin’ Summit to apply the top solutions and insights for your organization and elevate your campaigns and customer experiences.
What Is Data Cloud? Webinar

Do you want to understand what Data Cloud does and how it brings value to higher education? A Salesforce education and marketing specialist will walk you through Data Cloud, including the history of innovation that brought us to where we are today. You’ll learn how Data Cloud opens up possibilities for marketing, generative AI, and beyond.