Marketing Cloud Engagement Admin Bootcamp

• Lesson One: Marketing Cloud Engagement platform overview & ecosystem and how to set up and manage your subscriber data within the platform.
• Lesson Two: Technical setup and tips for organizing and navigating Salesforce Marketing Cloud Engagement including channel setup, user permissions and business unit configurations
• Lesson Three: Gain a better understanding of the breadth of Marketing Cloud product inventory and product offerings including Einstein & Extension Products. Specifically, learn how to best maximize the full ecosystem: Marketing Cloud and beyond.
• Lesson Four: Design and automate campaigns that guide customers through their journey with a brand and take your campaigns to the next level through Journey Builder and MC Connect.
• Lesson Five: Ensure compliance and governance with your marketing programs – from CAN-SPAM requirements and managing sender reputation through proper IP warmup to security best practices for managing things such as PII.
• Lesson Six: How to monitor and maintain a clean account to ensure system stability for years to come.

• If you would like to follow along with the instructor in your org, you will need access to Marketing Cloud Engagement. However, it is not necessary to participate.
• Willingness to learn and participate
• We recommend students plan to commit a minimum of 4-5 hours a week to this course, including the scheduled two-hour lecture session, the optional one-hour open office hour, and a recommended one hour of self-paced learning.
  • 2-hour class time commitment
  • 1-hour office hour commitment (optional)

• August 18 – September 22, 2026

All classes are on Tuesdays from 12pm – 2pm ET. All open office hours are on Thursdays from 12pm – 1pm ET.