Journey Builder Fundamentals Workshop

Next Class:

Tuesday, August 27, 2024





12PM – 4PM ET (4 HOURS)


$399 USD

This course will help you get started with journeys, understand how to orchestrate different processes and understand best practices to build dynamic journeys.

Journey Builder is a powerful tool within Marketing Cloud Engagement that allows you to engage with your subscribers across the lifecycle. In this workshop, you’ll learn how to design and implement compelling customer journeys through personalized interactions based on a subscriber’s unique needs, desires, and preferences as well as their demographics and real-time behavioral data.

We’ll start out with a strategic journey mapping session followed by live instruction on how to build and design a journey leveraging best practices. Attendees will gain exposure to the various features included in Journey Builder as well as a better understanding of how to collect and analyze insights on the success of your journeys once they’ve been built and launched.

This Salesforce Marketing Cloud Journey Builder training will include time for Q&A at the end with our experts giving you all the essential tips, tricks, advice, and best practices you need to take your skills to the next level.

This Journey Builder course is intended for: Marketing Cloud Engagement users, Marketing Cloud Engagement admins, prospective Marketing Cloud Engagement customers, and marketing & operations executives.

Have questions first? Ping us at [email protected]

Course Info

Journey Builder Fundamentals Workshop
  • How to build a customer journey in Journey Builder
  • Overview of Journey Builder terms and functionality
  • Defining your strategy and goals when using Journey Builder
  • Understand Journey Builder best practices and considerations
  • Common marketing journey use cases
  • You will need access to Marketing Cloud Engagement to participate in the course
    • Marketing Cloud Admin and Marketing Cloud Editor/Publisher role is ideal
  • A working camera and mic to participate through Zoom video chat
  • Willingness to learn and participate
  • 4-hour time commitment
  • Tuesday, August 27

This workshop is scheduled from 12 – 4 pm ET.

Sounds great! I’m in!

We can’t wait to see you there. All you need to do now is make sure you meet the course requirements and fill out this form.

Have questions first? Ping us at [email protected].

Let's demystify Marketing Cloud Engagement's formidable Journey Builder, empowering you to craft seamless omni-channel customer-centric experiences from day one.”

Amy Zielinski
Salesforce Marketing Cloud Consultant and Instructor

Q&A Time: Getting started with workshop training

You’re probably wondering these things about Salesforce training. So here you go.

Seats for this workshop start at $450 USD per seat unless otherwise stated on this page due to a special promotion.

Depending on student participation, this workshop normally runs for 3 hours.

All prerequisites for this workshop are listed in the prerequisite section of this page. It is expected that students will have their account to run training in.

You can connect with your instructor regarding questions you may have during the workshop. If you or your team have further needs, please contact us for other support options.

If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!