This course is intended for: Pardot Admins, Pardot and Salesforce Developers, Prospective Pardot Customers, Pardot and Salesforce End Users, and Marketing & Operations Executives.
Prerequisites: Pardot Marketing or Administrative Access (or equivalent)
Engagement Studio is one of the most powerful marketing automation tools you can use to connect with your audience at scale. In this course, learn how to build automated, personalized, and effective nurture programs that engage prospects no matter where they are in their customer journey. You’ll learn how to plan, build, test, and analyze robust nurture programs.
From lead nurturing to event follow, you’ll deep dive into the capabilities of engagement studio, giving you all of the essential tips, tricks, advice, and best practices you need to take your skills to the next level.
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