Google Analytics has been a staple in most marketers’ toolboxes for years. With recent changes to online privacy and cookie tracking, the tool has faced many changes, many of which are not 100% clear to marketers using these tools. With the arrival of Google Analytics 4 (GA4) what changes do you need to make to be ready? What is the impact on your Account Engagement org or your stack in general? We’ve got you covered with the mind shift marketers need to make to prepare for GA4 and the things you need to do before July 1, 2023.

In this webinar, we’ll cover:

• An overview of GA4
• The mind shift marketers need to make
• The impact on Account Engagement
• An overview of the migration process
• Q & A

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