Workshop: Essentials Of B2B Marketing Analytics

Date: TBD

Time: TBD

Level: Beginner

Cost: $450

This course is intended for: Pardot Admins & Developers, Prospective Pardot Customers, Pardot and Salesforce End Users, Marketing & Operations Executives, and Salesforce Admins.

Prerequisites: Pardot Marketing or Administrative Access (or equivalent)

B2B Marketing Analytics is a CRM Analytics app that uses marketing and sales data that’s populated through your Salesforce connector. In this workshop, uncover all the possibilities B2BMA brings and how to bring the tool to life in your org.

You’ll learn how to show and understand the impact of your marketing and sales efforts with advanced marketing analytics and data-driven insights.

But where do we start? What comes out of the box, and how should we think about and approach this powerful tool?

In this deep dive session, we will look at:

  • How B2BMA is deployed
  • B2BMA terms and out-of-the-box dashboard and reports
  • How to customize reports in small but powerful ways

Have questions first? Ping us at [email protected].