Salesforce Marketing Cloud Admin Bootcamp

Become the Salesforce Marketing Cloud Engagement subject matter expert on your team in our six-week online course.

Are you new to Salesforce Marketing Cloud Engagement? Are you an accidental Salesforce Marketing Cloud Engagement Admin looking to learn the fundamentals of managing and maintaining a Salesforce Marketing Cloud Engagement account? Designed by Salesforce Marketing Cloud Engagement users for Salesforce Marketing Cloud Engagement users, this course will guide you through the features and functions of Salesforce Marketing Cloud Engagement as well as prepare you for the Salesforce Marketing Cloud Engagement Admin Certification.

Students receive personalized learning support via Slack and weekly Open Office Hours for the duration of the course. All students leave with access to all session recordings and all training decks, the latter of which feature templates, worksheets, and links to additional resources for ongoing support and community involvement.

(Discounts available for nonprofits. Reach out to [email protected] for more information.)

Ready to level up?

Sign Up Now

Requirements:

  • Access to a Salesforce Marketing Cloud Engagement org with an Administrator login

  • A working camera and mic to participate through Zoom video chat

  • Willingness to learn and participate

  • We recommend students plan to commit a minimum of 4-5 hours a week to this course, including the scheduled two-hour lecture session, the optional one hour open office hour, and a recommended one hour of self-paced learning.

Upcoming Course Dates:

  • January 18th – February 22nd 2023

All classes are on Wednesdays, from 10am – 12pm ET. All open office hours are on Mondays from 10am – 11am ET.

Course Outline:

  • Lesson One:

    • Marketing Cloud Engagement platform overview & ecosystem and how to setup and manage your subscriber data within the platform.
  • Lesson Two:

    • Technical setup and tips for organizing and navigating Salesforce Marketing Cloud Engagement including channel setup, user permissions and business unit configurations
  • Lesson Three:

    • Gain a better understanding of the breadth of Marketing Cloud product inventory and product offerings including Einstein & Extension Products. Specifically, how to best maximize the full ecosystem: Marketing Cloud and beyond. 
  • Lesson Four:

    • Design and automate campaigns that guide customers through their journey with a brand and take your campaigns to the next level through Journey Builder and MC Connect.
  • Lesson Five:

    • Ensure compliance and governance with your marketing programs – from CAN-SPAM requirements and managing sender reputation through proper IP warmup to security best practices for managing things such as PII. (Day 9)
  • Lesson Six:

    • How to montior and maintain a clean account to ensure system stability for years to come.

Ready to level up?

Sign Up Now