Pardot Admin Bootcamp Course

Learn everything you need to know to become a Pardot Pro in our 6-week interactive course.

About this Pardot Training Course

Ready to take your Pardot and marketing ops skills to the next level? This focused Pardot training is created for digital marketers, by digital marketers to provide a strong foundation of understanding what’s possible with Pardot.

Learn the ins-and-outs of Pardot while getting your hands dirty with real-life examples and applications, testing your knowledge with practical exam questions, and collaborating with fellow marketing professionals. This course is perfect for people who are self-taught and looking to deepen their skills, switching to Pardot from another marketing automation platform, or admins newer to the platform.

What you need to know

  • 6-Week online course starts June 3rd

  • Course cost: $2400 per participant

  • Virtual participation format. Join from anywhere with wifi and equipment that supports live-stream video through Zoom.

  • 2-hour lecture
    June 3rd: Weekly sessions begin at 2 PM ET / 7 PM GMT

  • Open office hours Tuesdays for the duration of the course

  • Topical sessions¬†broken out over 6 weeks with concepts you will apply to your work right away.

  • Interactive, discussion style format

Requirements

  • Access to a Pardot org with an Administrator login

  • A working camera and mic to participate through Zoom video chat

  • Willingness to learn and participate

  • Motivation to challenge oneself

Follow-On Course

What you’ll learn

Lesson 1

  • Introductions

    • Housekeeping items
  • Administration

    • Folder Structures and Naming Conventions
    • Which metrics to monitor and where to see them
    • Pardot set-up
      • Email Domain Verification
      • Vanity Domains
      • Tracking Code
      • Users
      • Connectors
      • Recycle Bin
  • Salesforce Integration

    • Pardot Salesforce Relationship
      • Syncing
    • Salesforce Connector
    • Sync Queue and Sync Errors
    • Fields and Field Mapping
  • Visitors and Prospects

Lesson 2

  • Campaigns

    • Pardot Campaigns vs Salesforce Campaigns
    • Connected Campaigns
  • Automations

    • Page Actions
    • Custom Redirects
    • Automation Rules
    • Completion Actions
    • Segmentation Rules
    • Dynamic Lists
    • Choosing the right tool
  • Personalization

    • Variable Tags
    • Dynamic Content
    • Handlebars Merge Language
  • List Management

    • Types of lists
    • How to create each type of list
    • Suppression lists

Lesson 3

  • Email Marketing Best Practices

    • Safeguarding Deliverability
    • Legal Considerations
    • Content Best Practices
    • Common Complaints
  • Email Marketing

    • List Emails vs Email Templates
    • List Email Features
    • Testing
    • Templates
    • Sending
    • Reporting
  • Email Preference Centers

Lesson 4

  • Forms

    • Feature Overview
    • Best Practices
    • Customizing Forms
    • Dependant fields
    • Progressive Profiling
    • Form Handlers
    • Admin Tips
  • Scoring and grading

    • Scoring
    • Scoring Categories
    • How Scores can be updated
    • Grading
    • Automating your Grading profile
    • Recording and testing your profile

Lesson 5

  • Engagement Studio

    • Engagement Campaign Overview
    • Engagement Campaigns and Lists
    • Considerations
  • Landing Pages

    • Landing Page Overview
    • Landing Page Setup
    • Reporting
    • Pardot Landing Pages vs your own CMS?

Lesson 6

  • Social Marketing

  • Misc and Other Tips

    • Search Marketing
    • Tags
    • Maintaining and Fine tuning your Data
    • Getting involved in the Community
    • Other Apps and integrations
  • Review & revisit any trouble areas

Ready to level up?

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