Pardot Admin Bootcamp
Become the Pardot subject matter expert on your team in our six-week online course.
Are you new to Pardot? Are you an accidental Pardot Admin looking to learn the fundamentals of managing and maintaining a Pardot account? Designed by Pardot users for Pardot users, this course will guide you through the features and functions of Pardot so that you can level up your lead generation, qualification, and engagement skills.
Students receive personalized learning support via weekly Open Office Hours for the duration of the course. All students leave with access to all session recordings and all training decks, the latter of which feature templates, worksheets, and links to additional resources for ongoing support and community involvement. This course is an excellent step in preparing for the Pardot Specialist Certification exam.
(Discounts available for nonprofits. Reach out to [email protected] for more information.)
Requirements:
Access to a Pardot org with an Administrator login
A working camera and mic to participate through Zoom video chat
Willingness to learn and participate
We recommend students plan to commit a minimum of 4-5 hours a week to this course, including the scheduled two-hour lecture session, the optional one hour open office hour, and a recommended one hour of self-paced learning.
Upcoming Course Dates:
May 3 – June 7, 2023
June 28 – August 2, 2023
September 20 – October 25, 2023
October 25 – December 13, 2023
All classes are from 10am – 12pm ET and all open office hours are from 10am – 11am ET.
Course Outline:
Lesson One:
- Technical setup and tips for organizing and navigating Pardot
Lesson Two:
- Campaign structure and Pardot automations to better understand and segment your audience
Lesson Three:
- How to enhance your lead qualification and management skills with Pardot Scoring & Grading
Lesson Four:
- Email best practices and how to build emails in the Classic experience and the Lightning Email Builder
Lesson Five:
- Lead generation best practices and how to build forms and landing pages in the Classic experience and the Lightning Landing Page Builder
Lesson Six:
- How to create an automated and personalized journey in Engagement Studio and advanced Pardot features