Code School for Pardot

Learn core coding concepts in our 6-week interactive course.  If you know Pardot and want to add HTML & CSS fundamentals to your toolbox… this is designed for you.  

About this Pardot Course

Code literacy is one of the skillsets that separates the good from the great in marketing operations.

Sercante’s Code School for Pardot Admins will empower you to add pizzazz to your emails that goes beyond Pardot’s out-of-the-box templates. This 6-week course is built specifically to give you the skills to create the perfect emails in Pardot.

Whether you’re pretty new to HTML & CSS or self-taught and looking to level up, we’ve got you covered.

What you need to know

  • 6-Week Online Course: Every Thursday from Jun 2nd to July 7th

  • Course cost: $2400 per participant

  • Virtual participation format. Join from anywhere with wifi and equipment that supports live-stream video through Zoom.

  • 2-hour lectures on Thursdays from Jun 2nd

  • Open office hours on Tuesdays from Jun 7th

  • Topical sessions broken out over 6 weeks with concepts you will apply to your work right away.

  • Weekly assignments to test your knowledge. Be ready to dedicate at least 4 hours of independent study (on top of lecture and office hour time) per week.

  • Interactive, discussion-style format

Requirements

  • Some familiarity with HTML and CSS (as in, you’ve seen it before — no need to be an expert!)

  • Good understanding of Pardot and a login to access the system during class

  • A modern web browser

  • A working camera and mic to participate through Zoom video chat

  • Willingness to learn and participate

  • Motivation to challenge oneself through class engagement and weekly take-home assignment

What you’ll learn

Lesson 1

  • Introductions

    • Housekeeping items

  • HTML document

    • What type of applications do we need to write code
    • HTML building blocks
    • Standard HTML set up for emails

  • Email layout patterns

    • Starting with design
    • Thinking in modules
    • Commonly use HTML tags for layout
    • Fluid vs fixed design

Lesson 2

  • Email layout pattern review

  • Adding content to layouts

    • Semantic markup
    • Images, headlines, paragraphs, lists, hypherlinks, buttons
    • Content positioning & text alignment

  • Structure vs Presentation

    • HTML attribute or CSS property

  • Cascading Style Sheets (CSS)

    • Anatomy of a CSS rule set
    • CSS placement (external, internal/embedded, and inline styles)
    • CSS cascade – which style gets the final say

Lesson 3

  • CSS resets

    • What are they for
    • When to customize

  • Responsive layouts

    • CSS media query – what is it used for
    • Mobile first design vs desktop first build
    • Fluid design vs rigid design (reinforced)
    • Column stacking vs scaling
    • 2 column design

Lesson 4

  • Responsive Layouts Review

    • Infinite column designs
    • Designs without tables

  • HTML / CSS review

  • Render testing

    • Soft error & acceptable fallback
    • Troubleshooting email applications
    • Placeholder content vs actual
    • Testing service vs live test

Lesson 5

  • Pardot regions & Pardot region types

  • Pardot variable tag

    • Pardot Merge Language
    • Handlebar Merge Language

  • Pardot testing

    • Verifying correct region types
    • Changing content with Pardot’s WYSIWYG
    • Send test emails

Lesson 6

  • Final project review

  • Custom Enhancements

    • Webfonts
    • Background images
    • Progressive enhancements
    • Email inspiration & community groups

  • Course wrap-up

Ready to start coding?

Stay tuned for the next course dates!