The brains behind the screen

Andrea Tarrell is the CEO & Founder of Sercante, as well as a 17X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughters, Arla and Brisa. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

Transformative HR leader with 20+ years of building and leading people and culture functions across startups and large technology, professional services, SaaS, and retail environments. A trusted advisor to the C-Suite on culture, people, and growth. A builder of award-winning, high engagement workplaces that scale. A translator of strategy into systems, behaviors, and outcomes. A thoughtful leader who balances empathy with execution. Excels at turning values into velocity, complexity into clarity, and bold ideas into systems that stick.

Austin Frink started his career in web design and grew into roles as a full-stack developer, software lead, and enterprise cloud architect, building over a decade of experience across tech and Salesforce. He has led complex multi-cloud implementations for Fortune 100/500 organizations and holds certifications including Data Cloud Consultant and Marketing Cloud Personalization Accredited Professional.

Before joining Sercante, Austin served as both Global Data Platform Strategy Manager and Senior Manager of Data Platform Architecture, guiding cross-functional teams and shaping global operating models for Salesforce programs. At Sercante, he focuses on Data Cloud, Marketing Cloud Personalization, and multi-cloud solution architecture—bringing a balance of technical expertise, strategic vision, and practical execution.

Outside of work, Austin enjoys traveling, spending time with his wife and friends, and drinking far too much coffee.

Brooke Pepin is a Director of Delivery at Sercante, and she leads the nonprofit-focused team. She’s ‘all in’ on the nonprofit space and has the experience to back that up. Brooke is a Salesforce-certified Nonprofit Cloud Consultant as well as Business Analyst. She has led multiple implementations of NPSP from legacy system migrations.

Courtney Cerniglia is a Director of Delivery at Sercante. With a background in marketing operations with manufacturers and having earned a BA in Business Administration from the University of Wisconsin-Stevens Point, she focuses her career on empowering clients to embrace technology to scale their businesses and delight their customers.

Courtney’s experience spans across the Salesforce platform, currently, she has 8 Salesforce certifications under her belt, including Sales Cloud Consultant and Account Engagement Consultant. Her expertise and joy lie in helping clients cultivate effective lead generation and pipeline management strategies that unite sales and marketing teams.

Over the past 25+ years, Debra has led high-performing global Enablement, Learning & Development, and Change teams, driving multi-million-dollar impact across both corporate and consulting environments. She is a transformational leader known for elevating people and organizations through forward-thinking strategies that stay ahead of fast-moving technology. Her passion lies in mentoring and empowering professionals to grow in their careers.

Throughout her journey, she has built and inspired diverse global teams, created scalable frameworks that support successful transformation, developed strategies and tools that improve win rates and clarity in scoping, and designed hiring and talent development approaches that set individuals up for lasting success.

Drew Phillips is an accomplished and results-driven Director of Delivery focused on Marketing products including Marketing Cloud Engagement, Personalization and Data Cloud successfully delivering complex projects  and supporting managed services for over 15 years.

With a deep understanding of client needs and a passion for building strong relationships, Drew plays a pivotal role in driving client satisfaction and business growth.  Drew's consultative mindset and ability to align client needs with Sercante capabilities makes him a trusted advisor to clients. 

When Drew is not working he likes to spend time with his family and friends or being out on the golf course.

Erin Duncan is the Account Engagement Product Director at Sercante. Erin is 5x Salesforce certified (holding 3 additional Salesforce accreditations) and has 12+ years of experience as a Salesforce and Account Engagement Admin. She is the leader of the Atlanta B2B Marketers User Group, the leader of the “Pardashian” Account Engagement (Pardot) Slack group, and a Salesforce Marketing Champion.

Heather Rinke is the Salesforce Product Director at Sercante. Before joining Sercante, Heather wore many hats, including project manager, technical writer, and technical support, as well as holding digital marketing, marketing, and sales operations roles.

At Sercante, Heather keeps the team on top of Salesforce platform updates and best practices to help clients achieve the maximum value from their technology investment. Today, Heather holds 15 Salesforce certifications and Partner Accredited Professional Designations. Her motivation is to deliver kick-ass solutions for clients and to support her team at Sercante as they learn and grow in the Salesforce ecosystem.

When she’s not working, you’ll find Heather cuddling with her branch managers, on a yoga mat, or ramping up her pottery skills.

Jenna is a marketing generalist with 15 years of experience scaling teams, growing brands, and driving impact across startups, SaaS companies, and mission-driven organizations. She has led agency, in-house, and consulting teams through MarTech transformations and full-funnel growth strategies, always focused on creating seamless customer experiences and building what doesn’t yet exist.

Kara Bennett brings over 10 years of marketing and project management experience to her role as a Director of Delivery with Sercante. In 2017, she discovered her passion for marketing technology and automation after being hired into an in-progress implementation of Pardot and Salesforce. She dove into learning and quickly became the Pardot administrator and in-house expert. At Sercante, Kara supports clients by bringing clarity and creative solutions to complex problems. She's always looking for ways to leverage automations to make clients' lives easier. Outside of work, Kara loves spending time outside exploring parks and trails with her husband.

Kelley Nunn is based in Wilmington, Delaware, and is currently the Director of Delivery Operations at Sercante. At Sercante, Kelley partners with marketing & sales leaders to translate their business objectives into technology results that drive revenue.

Kelley is most in her element when she's using her scientific background to solve complex problems, analyze and interpret data, and design effective processes. Outside of work, Kelley is an avid naturalist who spends most of her time traveling, kayaking, and gardening.

Lauren is a passionate digital marketer dedicated to crafting seamless and positive customer experiences, rooted in data, that boost satisfaction and foster brand loyalty. With a keen ability to visualize the big-picture experience while diving deep into the details, Lauren has enjoyed working with global brands and Fortune 500 companies across nearly every industry. She thrives on partnering with clients to solve complex challenges and takes pride in celebrating their successes.

Lauren lives in Marblehead, MA with her husband Billy, their children William and Charlotte, and their golden retriever, Jackson. An avid New Englander, Lauren loves spending her free time on the coast, enjoying the ocean, and making memories with her family.

Matt Henwood is the VP of Delivery at Sercante.  Matt has been working in the  Services industry for over 25 years.  He has a deep background in professional services and has been supporting the growth of People and Companies.   He likes to focus on team growth and culture, while supporting critical operational functions that lead to efficiency.  Matt is based in Rochester NY, where he and his wife Eileen grew up, along with their 4 boys.

Nick Kanthadai is a 3x Salesforce certified Director of Delivery at Sercante. With a background in leading and managing technical SaaS project implementations, Nick manages a team of Marketing Cloud automation strategists that support clients in building & maintaining their Salesforce Marketing Cloud instances. When he's not working, you'll find him out at the local Northern Virginia golf courses or trying out the latest restaurants in DC.

Sara Hernandez is a Director of Delivery at Sercante. Currently, she has 4 Salesforce certifications including Salesforce Admin and Marketing Cloud Account Engagement Consultant. Before joining Sercante, Sara supported customer lifecycle marketing efforts and sales enablement in the manufacturing and tech industries.

When Sara is not working, you can find her binge-watching reality TV or playing with her two kids. Her favorite foods are anything takeout, candy, and tacos.

Sarah Kloth is in charge of leading Sercante’s marketing department to ensure strategic marketing initiatives are aligned with company growth plans across all brands.

Sarah’s time in the Salesforce and Account Engagement world has been at an agency level working with a breadth of industries but focused on industrial / manufacturing to help clients attribute digital marketing efforts back to real ROI. Today, Sarah continues to develop a method for connecting the right businesses with the right customers through strategy, technology, and execution.