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Seek what's possible at MarDreamin'.

Sercante is a title sponsor and founding organizer of MarDreamin’, the largest virtual conference for Salesforce marketers and the teams they support.

Need help navigating the latest tech, strategies, or ideas from MarDreamin’? Schedule a time to chat with our expert team and let’s turn your vision into reality!

Nov 12-14, 2024

Virtual Conference

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LIVE SALESFORCE SUPPORT

Book a Genius Bar Appointment for Real-Time Support with Our Tech Experts

Sercante’s tech leadership team will be available during MarDreamin’ to help Salesforce users solve tech challenges and share best practices for maximizing tools. Genius bar appointments will be open before and after the virtual conference from Nov 11-15. Appointment slots are limited, so be sure to book early!

Nov 11-15, 2024

Appt Only

Book Genius Bar Appointment

Erin Duncan

Account Engagement Product Director

Cara Clanton

CRM Analytics Program Manager

Heather Rinke

Salesforce Product Director

Kirsten Schlau

VP of Technology

Aaron Stayman

Marketing Analytics Program Manager

Austin Frink

Austin Frink

Solutions Architect

Our Sessions at MarDreamin’

FUTURE OF MARKETING

5 Tips to Get Started with Agentforce

Accelerate time to value with five practical tips and takeaways for a successful Einstein Copilot, tailored to your organization. We’ll cover use cases for a view of what’s possible, and takeaways to help implement Copilot in your organization.

November 12, 2024

11:00 AM - 11:30 AM

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KEYNOTE

Now & Next: The Future of Marketing in 2025

Explore the future of marketing with Lauren Mischke from Templafy. Discover how tools like Data Cloud and AI-driven AgentForce are transforming customer engagement and fueling growth. Ideal for anyone curious about data integration and the next era of AI-powered marketing.

November 12, 2024

10:05 am - 10:55 am ET

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MARKETING CLOUD ACCOUNT ENGAGEMENT

Customize & Automate Your Lead Lifecycle in Salesforce

Learn how to tailor marketing automation to align with your sales team’s needs. This session covers using Salesforce automations to set lifecycle stages based on your unique organizational terms, with a flow-based solution to integrate additional data seamlessly.

November 12, 2024

11:30 AM – 12:00 PM ET

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KEYNOTE

Hot Takes Panel: Marketing’s Future & AI

Discover how AgentForce can transform your strategy with insights from pros who keep it real—no fluff, just actionable advice. Perfect for anyone curious about AI’s role in the future of marketing!

November 12, 2024

3:00 – 3:50 PM ET

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MARKETING CLOUD ENGAGEMENT

Connecting Buyers to Cars: The Power of Targeted Messaging

In the fast-paced automotive industry, Available Cars enhances customer engagement by using Salesforce Marketing Cloud to tailor email campaigns. 

November 13, 2024

2:15 PM - 2:45 PM

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MARKETING CLOUD ACCOUNT ENGAGEMENT

Unleash the Power of UTMs & Flow for Flawless Campaign Reporting

Discover how to use Salesforce Flow to automate campaign membership with UTM values for enhanced, accurate revenue reporting.

November 12, 2024

1:00 PM – 1:30 PM ET

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MARKETING CLOUD ACCOUNT ENGAGEMENT

Engagement Studio Madness: Executing Journeys the Right Way

Unlock advanced Salesforce Account Engagement strategies to enhance customer journeys, automate targeting, and drive impactful campaigns—ideal for marketers looking to elevate results.

November 12, 2024

2:15 PM – 2:45 PM ET

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Sercante Team

Let's Plan for 2025 Growth Together

As the year wraps up, we know you’re already thinking ahead to next year’s growth plans. The teams that thrive are the ones that bring their strategy, technology, and data together across sales, marketing, and customer success—creating personalized, seamless customer experiences that fuel growth.

We’re here to help you assess where your tech and data alignment stand today and build a strategic roadmap to drive growth in the new year. We’ll identify any data gaps, uncover tech debt, highlight areas for improvement, and roll up our sleeves to get the dirty work done.

Ready to bring your teams and data together for success? Send us a message to get started today!

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