Houseful, an industry leader in residential property software, partnered with Sercante to launch a self-service product selection journey for their recurring developer customers to maximize the time of their Account Management team and deliver a seamless customer experience.
Houseful, a UK-based leader in the residential property software industry, provides data and insight for developers, property owners, and those searching for their next home. Owning and operating many well-established brands, including Zoopla, Hometrack, Prime Location, Mojo Mortgages, Alto, and Calcasa, they create the connections for better property decisions.
The Houseful team discovered that their recurring developer customers, who build new homes, would often use the same set of products each time they wanted to list and promote their latest property listing.
Zoopla, one of Houseful’s brands, had already worked with Sercante to create an automated journey to drive user adoption for a software upgrade for their clients and internal teams.
“It’s wonderful knowing that we have Sercante on-hand to help us navigate the complexities of our business and come up with the right solutions to better understand our customers and prospects.” – Jason Gregory, Senior Marketing Manager, Houseful
“Sercante feels like an additional member of the team. Their reliable and trustworthy expertise is so valuable and they have put in the time and effort to understand our business and the challenges that we face. We have a really great working relationship.”
Sercante and the Houseful team along with Houseful’s other third-party vendors, partnered together to design and configure the self-service journey.
To close the loop and continue to guide customers through the selection process, Sercante and Houseful collaborated to set up abandoned cart journeys with Marketing Cloud Account Engagement.
“Having an expert like the Sercante team there to guide us and think through the strategy holistically, so that we could build these complex automations was very helpful and effective.” – Jason Gregory
Houseful launched the self-service customer journey program using the structure configured with Salesforce and Account Engagement.
The collaboration continues between Sercante and Houseful as the team desires to advance their visibility of how customers are engaging with each marketing touchpoint and better understand how this translates into business impact.
“I know it’s going to be super valuable”, Jason Gregory added, “because it is going to help us get really close to better understanding exactly what engagement with content and email marketing looks like and then we’ll be able to identify where there are opportunities.”
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