Georgia Symphony Orchestra (GSO) received an in-kind donation from Sercante to get the most out of their Nonprofit Success Pack org for continued growth moving forward. The donation of Salesforce consulting allowed the nonprofit organization to make the most of its technology investments and better serve the community it touches.
Instilling a lifelong love of the arts for generations of families, the GSO was founded in 1951 as the Marietta Music Club and has evolved into a world-class orchestral institution. Today, the nonprofit organization serves communities through educational programming and performances that inspire audiences, students, and professional musicians.
Nonprofits have a whole set of challenges that for-profit companies usually don’t have to face. The running theme for these organizations is that they have limited resources and always have to find ways to make it happen even when there’s no budget for it. It was that attitude that led the board members to look to members of the GSO for help with keeping operations moving in the right direction.
Sercante Jump Start Program Manager Cate Godley is a chorus member for the GSO and has been for several years. Before working at Sercante, she wore her Salesforce Trailblazer hoodie to a chorus rehearsal and caught the eye of a board member.
“I was wearing a Trailblazer hoodie, and one of the board members asked me if I knew anything about Salesforce,” said Godley.
She got to know several board members in the years that followed. They eventually introduced her to GSO Executive Director Suzanne Tucker.
“Suzanne approached me to let me know that she really wanted to start utilizing their Salesforce org to its fullest potential, and the timing lined up perfectly,” said Godley.
“The Sercante team was professional, supportive and definitely knew their stuff! They helped us assess our current state and provided clear and actionable next steps to help our organization reach our goals.”
The organization’s main objective was to rely on their Salesforce org as the source of truth for all their data moving forward. That said, the team needed to know everything going into Salesforce was synthesized correctly so they could rely on the CRM when making decisions for the organization.
To get them there, we completed a full Nonprofit Success Pack org audit to guide future state recommendations and then handed them the power to maintain it moving forward through training.
Through the solution, we:
The Salesforce account audit revealed ways the team can get the most out of their Salesforce instance. Those findings included things like activating features that can reduce org waste and make it easier for new-to-Salesforce team members to maintain the tools.
Now with a manageable org that has data the team can trust, they are fully set up to maintain the Salesforce instance moving forward. The team now has two internal people who understand how the platform works and what to do in the future to keep things running smoothly.
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