An electric vehicle company partnered with Sercante to integrate dynamic vehicle recommendations into their email campaigns. By leveraging existing web-based inventory APIs and Salesforce Marketing Cloud Engagement, they transformed static communications into personalized, location-based experiences that helped accelerate inventory turnover and improve customer engagement.
This Leading EV manufacturer faced a common hurdle: customer interest in custom-built vehicles often resulted in long wait times, while existing inventory went unsold.
The business aimed to steer customers toward available vehicles by making real-time inventory more discoverable through marketing communications, but existing emails weren’t tapping into their rich data, that was already set up to power their website, enough to deliver the seamless, personalized experiences that the team was after.
Ultimately, they needed a scalable solution that could:
The brand’s Salesforce team introduced them to Sercante to help bring the vision to life. The ask was clear: make the vehicle recommendation engine that powers the website work in email, so that customers experience the same tailored experience across each touchpoint.
After meeting with the Sercante team, they felt that Sercante understood what they were after and had the strategic and technical expertise to help them achieve their goal.
Therefore, the duo began their journey to create a scalable and smart solution that would deliver personalized communication, so their customers could easily find real-time inventory, and make vehicle purchasing streamlined.
This helped us rethink how we use email, not just to inform, but to move customers forward in their journey.
Using Salesforce Marketing Cloud Engagement and the brand’s existing API infrastructure, the Sercante team collaborated to build a dynamic content block for emails that pulls in the top two available cars near a subscriber, based on their zip code, at the moment it sends.
The solution was built to make it easy for customers to discover the best electric vehicle purchasing options for them, while at the same time maximizing the brand’s real-time inventory with a scalable solution.
By surfacing real-time, location-based recommendations, customers were able to seamlessly discover the best options for vehicles personalized to their preferences and location. As a result, the electric vehicle company saw more eyes on in-stock inventory and a clear lift in conversions from their marketing emails.
The single, dynamic content block solution was implemented across their campaign journeys, newsletters, and promotional emails, providing the team with a scalable tool that required less manual effort and enabled them to deliver a consistent 1:1 experience across customer touchpoints.
This was both a technical win and a strategic shift for the company’s marketing team—delivering customer-centric communication that was more relevant, helpful, and aligned with what customers were looking for. As their Marketing Program Lead put it, “This helped us rethink how we use email, not just to inform, but to move customers forward in their journey.”
Reduction in purchase timeline—faster funnels
Increase in productivity
Reduction in purchase timeline—faster funnels