Revenue Reporting: Creating Your Marketing Influence Charter
Get the first-hand insight from a marketer leader on how to apply a strategy-first approach to your reporting that aligns with sales and leadership and captures the true story of your marketing impact.
Future-Proofing Technology Through Impact-Driven Use Cases
Explore how a marketing leader grounds technology strategy in impact-driven use cases for short-term and long-term success when evolving the technology stack.
Dreamforce 2025: Debrief with the Experts
Get a clear guide of all the Dreamforce 2025 updates from the experts and understand what’s relevant for your team and what to do next.
Marketing and Sales Alignment: The Perfect Handshake
Discover how a marketing leader is building trust and breaking silos to perfect the sales and marketing handoff—and why it all starts with alignment.
Partnering to Optimize the Lead Flow Process
Be inspired by this first-hand experience of working cross-functionally to streamline the lead flow process and get practical advice on aligning teams, leaning into automation, and setting up sales to win.
Using Agentforce to Personalize Outreach & Auto-Update CRM for Sales
In this quick demo, see how sales reps use Agentforce and Einstein AI to generate personalized sales POVs in seconds based on real-time opportunity and account data from your CRM. Instead of starting from scratch, reps get a ready-to-go draft they can tweak, approve, and use right away. It’s faster, smarter messaging that keeps your […]
A No-Nonsense Guide to Launching Agentforce & Data Cloud
Get the strategy for how to approach solutions like Agentforce & Data Cloud to get started with your game plan for delivering 1:1 seamless experiences that stand out in the market at scale.
Using Data Cloud and Agentforce to Improve Student Retention
In this demo, you’ll see how a connected tech stack on Salesforce helps higher education improve retention by supporting at-risk students before it’s too late. It starts with the Unified Student Profile powered by Data Cloud, which pulls in key signals from across systems to proactively flag students who may be at risk. Then, Marketing […]
AI Roadmap: The Strategy for Driving Growth with AI
Get the step-by-step guide for creating an AI roadmap for your organization that sets you up to drive growth now and in the future.
Innovator Series – Using AI & Agentforce to make it easier to text on Salesforce
Hear two marketing leaders share they’re approach to AI & Agentforce and how they’re using it to make it easier to text on Salesforce.