Your lead generation might be flowing. And the MQL cup to hand off to sales? Full. But if your CRM feels like a mess of noise, clicks, and manual cleanup…your sales team isn’t thriving—they’re drowning. And when your sellers are slowed down, so is your buyer.

The CRM should be a powerful tool for revenue teams. But too often, it’s a roadblock, not built for how your teams actually operate, and missing critical data, holding sellers back from giving your buyers the best experience.

While at the same time, marketing is passing leads over, wondering why sales isn’t following up or progressing conversations as fast as they should.

This episode peels back the curtain and allows you to understand the handoff and CRM experience through the eyes of the seller. Our experts walk through common challenges sales is facing, what marketing teams can do to help, and the strategic approach for optimizing your seller experience, for a seamless buying process that builds real connections and drives growth.

In this session, you’ll learn:

• What sellers really need from your CRM to do their job well (and what’s currently in the way).

• The must-have data points that make handoffs smoother and sales conversations sharper.

• A framework for auditing the seller experience in your CRM and spotting the biggest friction points.

• Ways to use automation and AI to reduce busywork and increase selling time.

• How marketers, sales ops, and RevOps can work together to build a CRM that drives growth—without adding chaos.

Get the approach to help you shift the CRM from roadblock to strategic advantage. Because when sellers are set up to win, buyers get the seamless experience they actually want.