Discover the framework for aligning teams around shared metrics that actually drive growth.
Part IV: One Funnel, One Set of Metrics
Ever felt like every team is running a different race—but somehow you’re all supposed to win together? Marketing’s looking at lead volume. Sales is tracking quota. Customer Success is tracking customer retention.
It’s no wonder your funnel feels disjointed. When every team is working toward different goals, you get siloed efforts, clashing priorities, and metrics that don’t tell the full story. And while your teams argue over attribution, your buyer is bouncing.
This episode is about flipping the script: creating shared visibility across your entire go-to-market team with one unified funnel, one set of metrics, and zero confusion.
In this session, you’ll learn:
What leading growth teams are doing to align marketing, sales, and success around shared outcomes.
How to move from finger-pointing to accountability and running as one team.
What to measure (and leave behind as vanity metrics) to get a true picture of performance.
The playbook for building reports that matter to all teams.
How aligning your funnel metrics leads to faster decisions, better forecasting, and stronger customer journeys.
Get the expert insights to cut the noise, clear the clutter, and build a measurement strategy that actually fuels growth. Because when everyone’s tracking the same finish line? You move a whole lot faster and can make better data-driven decisions that elevate the buyer experience.
Meet the speakers
Taylor Bacchus
Account Director
Siso Ntuli
Senior Engagement Manager
Christina Anderson
Marketing Strategist
First and Last Name
Position
First and Last Name
Position
First and Last Name
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First and Last Name
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First and Last Name
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First and Last Name
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Explore the Series
Part III: A Better CRM for Sellers = A Better Experience for Buyers
Part V: Stay Synced: The Technical Playbook for Lifecycle Alignment
Part VI: Tech That Grows With You (Not Against You)
Part VII: Seamless Customer Experiences IRL
Part I: Walk Your Funnel Like a Customer
Part II: Stop Dropping the Baton: Fix Your Handoffs
Access Your Tool Kit
Customer Lifecycle
Mapping Template
Use this to create the full view of your end-to-end customer journey from a customer-first approach. Identify the friction points and start creating your plan for delivering a seamless experience.
Building a Scalable GTM Engine
Get inspired from this story about how we helped one company map their customer lifecycle and set the vision and roadmap for creating a unified GTM engine, resulting in a plan for long-term success that would align their teams on growth throughout the end-to-end customer journey.
Customer Lifecycle Mapping Workshop
Work with our experts to map your customer lifecycle with our proven framework and customer-centric approach to truly align your marketing, sales, and customer success teams and set the foundation to unlock lasting growth.
The System of Alignment Checklist
Apply this checklist as blueprint to your CRM & marketing automation systems to create a system of alignment that streamlines hand-offs and cross-functional collaboration.
Blog: X Key Dashboard for
Actionable Funnel Insights
Explore this list of dashboards from the analytics experts to see where you can advance your data and insights to get a more complete view of the funnel and make data-informed decisions.
Self-guided
Growth Stack Audit
Use this guide to evaluate gaps and bloat in your tech stack to make your plan for what you need to maximize and what new solutions need to lean into to scale now and for the future.
Resources
12 Statistics Every GTM Leader Should Pay Attention to for Sustainable Growth
A game-changing result from mapping your customer lifecycle is having marketing, sales, and customer success aligned on what the experience should look like across the entire journey. This fosters stronger cross-team collaboration and seamless handoffs—a critical piece that 350+ go-to-market leaders identified as a key growth driver in the modern era. Get the top stats from their insights to help shape how you create your strategy for sustainable growth now and in the future.
Demo: Creating the Ultimate Fan Experience
Experience what's possible when you walk your funnel like a customer and use the power of AI and real-time data to help you deliver a seamless experience that takes a fan from finding the best parking, to getting a coupon for concessions near their seat, and their next ticket purchase to create a fan for life.