Marketing Cloud Engagement Admin Bootcamp

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Overview

LOCATION

INSTRUCTOR-LED, ONLINE

DURATION

6 WEEKS (2 HOURS/MEETING)

COST

$2400 USD

This course will help you master Marketing Cloud Engagement at lightning speed and allow you to connect with your customers in ways not possible before.

Let go of any insecurities you have about using Salesforce Marketing Cloud Engagement tools. Whether you’re an accidental admin or a seasoned email marketer, you’ll leave this course with the skills to fully integrate Marketing Cloud Engagement into your overall marketing strategy and vision. By taking this course, you are building the skills to complete day-to-day tasks inside Salesforce Marketing Cloud Engagement empowers you to take charge and get things done.

Students take advantage of weekly open office hours to get one-on-one support throughout the course. Get access to session recordings and training decks at the end of the course to continue learning and keep up the momentum. This course is a good milestone for those preparing for the Marketing Cloud Email Specialist Exam, alongside additional studying.

This Marketing Cloud Engagement Bootcamp is intended for: Marketing Cloud Engagement users, Marketing Cloud Engagement admins, prospective Marketing Cloud Engagement customers, and marketing operations managers.

Note: We offer discounts to non-profits and educational institutions on our bootcamps. Please get in touch with us for the next steps.

Have questions first? Ping us at [email protected]

Course Info

Marketing Cloud Engagement Bootcamp
  • Lesson One: Marketing Cloud Engagement platform overview & ecosystem and how to set up and manage your subscriber data within the platform.
  • Lesson Two: Technical setup and tips for organizing and navigating Salesforce Marketing Cloud Engagement including channel setup, user permissions and business unit configurations
  • Lesson Three: Gain a better understanding of the breadth of Marketing Cloud product inventory and product offerings including Einstein & Extension Products. Specifically, learn how to best maximize the full ecosystem: Marketing Cloud and beyond.
  • Lesson Four: Design and automate campaigns that guide customers through their journey with a brand and take your campaigns to the next level through Journey Builder and MC Connect.
  • Lesson Five: Ensure compliance and governance with your marketing programs – from CAN-SPAM requirements and managing sender reputation through proper IP warmup to security best practices for managing things such as PII.
  • Lesson Six: How to monitor and maintain a clean account to ensure system stability for years to come.
  • You will need access to Marketing Cloud Engagement to participate in the course
    • Marketing Cloud Admin and Marketing Cloud Editor/Publisher role is ideal
  • A working camera and mic to participate through Zoom video chat
  • Willingness to learn and participate
  • We recommend students plan to commit a minimum of 4-5 hours a week to this course, including the scheduled two-hour lecture session, the optional one-hour open office hour, and a recommended one hour of self-paced learning.
    • 2-hour class time commitment
    • 1-hour office hour commitment (optional)
  • Contact [email protected] if you are interested in Salesforce Marketing Cloud training or check out our Marketing Cloud workshops

 

All classes are from 12pm – 2pm ET. All open office hours are from 12pm – 1pm ET.

The course and the slide decks were extremely helpful for reviewing the content and preparing for the MC Admin exam!"

Natalya Murphy
Marketing Cloud Bootcamp Student

Sounds great! I’m in!

We can’t wait to see you there. All you need to do now is make sure you meet the course requirements and fill out this form.

Have questions first? Ping us at [email protected].

FREQUENTLY ASKED QUESTIONS

Getting started with bootcamp training

You’re probably wondering these things about Salesforce training. So here you go.

Seats for this bootcamp start at $2,400 USD per seat unless otherwise stated on this page due to a special promotion. We offer special pricing to nonprofits and educational institutions. If you are looking for group training or more tailored training, please review our private training page.

Depending on student participation, each training session during the bootcamp normally runs for 2 hours. This bootcamp also has an optional 1 hour office hour session.

All prerequisites for this bootcamp are listed in the prerequisite section of this page. It is expected that students will have their account to run training in.

You can connect with your instructor regarding questions you may have during the weekly office hours session. If you or your team have further needs, please contact us for other support options.

If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!