Time: 10am – 2pm ET
This course is intended for: Pardot and Salesforce End Users, Marketing & Operations Executives, and Salesforce Admins
Prerequisites: Pardot and Salesforce Administrative Access (or equivalent)
Campaign Influence reporting promises to be a gateway for marketing to see the actual revenue impact of their campaigns. The problem is that a lot of us just don’t know where to start, or could use a little inspiration. In this workshop, we will review the framework of connected campaigns, contact roles, and campaign influence, set up attribution models and the Campaign Influence Starter Kit, and help you understand how to showcase insights to your team and stakeholders.
Have questions first? Ping us at [email protected].