Workshop: Fundamentals of Journey Builder

Date: TBD

Time: TBD

Level: Beginner

Cost: $450 USD

This course is intended for: Marketing Cloud Users, Marketing Cloud Admins, Prospective Marketing Cloud Customers, and Marketing & Operations Executives.

Prerequisites: Marketing Cloud Channel Manager or Marketing Cloud Editor/Publisher role or higher is ideal. Access to an org is not required but would greatly help students get hands-on experience.

Journey Builder is a powerful tool within Marketing Cloud Engagement that allows you to engage with your subscribers across the lifecycle. In this workshop, you’ll learn how to design and implement compelling customer journeys through personalized interactions based on a subscriber’s unique needs, desires, and preferences as well as their demographics and real-time behavioral data.

We’ll start out with a strategic journey mapping session followed by live instruction on how to build and design a journey leveraging best practices. Attendees will gain exposure to the various features included in journey builder as well as a better understanding of how to collect and analyze insights on the success of your journeys once they’ve been built and launched.

This workshop will include time for Q&A at the end with our experts giving you all the essential tips, tricks, advice, and best practices you need to take your skills to the next level.

Have questions first? Ping us at [email protected]