The reason you have Pardot is to automate your marketing activities; to make it your central hub for your marketing tech stack. And if Zoom Webinars are part of that larger tech stack, you probably want to use Pardot to promote your webinars, capture leads, track attendance, and handle communications (confirmation, reminder, and post-event emails).
Using the native Zoom/Pardot connector, you simply can’t do that. At least not in the personalized, prospect-centric manner that you need. That’s why we created the Sercante Connector for Zoom Webinars and Pardot. With our Connector, you can:
- Connect your Zoom Webinar with Salesforce Campaigns to automate the process of adding registrants
- Follow prospects on their webinar journey from invited to registered to attended/no-show; with the Connector handling all status updates
- Automate sending personalized email (that include the prospects’ unique Zoom Webinar links) for Registration Confirmation, Webinar Reminders, and post-event Thank Yous (including links to recordings, if available)
- Create default email templates to use for all of your webinars and assign custom templates for special cases