Aligning People, Data, & AI at Saleforce Connections to Drive Measurable Marketing Impact
Let’s unlock your growth advantage
June 3-4, 2026
Campground
Chicago, IL 60601
Building the Growth Engine
for Marketers
We’re showing up to help marketers achieve their most critical goals, from meaningful experiences that drive growth to faster go-to-market and proven return on investment. By combining AI with human strategy, we build growth engines that maximize data and deliver seamless, compliant experiences at scale.
AI & Agentforce
Accelerate your high-impact use cases to drive measurable business outcomes.
The Data Layer & Data 360
Unlocking the right data for impactful AI & personalized journeys.
Marketing Cloud Convergence
Discover your unique path to maximize your current platform and tap into the latest Agentforce Marketing features.
Proud Groundbreaker Sponsor
Stop by our booth in the Campground for live demos, real customer stories, and honest insights from 60+ Agentforce implementations.
Schedule time with one of our experts for focused 1:1 time to explore your use cases, get your questions answered, talk strategy, and kickstart your journey.
Campground, Groundbreaker Sponsor
June 3rd | 8:30 AM - 5:00 PM CT
June 4th | 9:00 AM - 4:00 PM CT
*Meeting time is first come, first serve. Send us a message to save your spot.
See Agentforce Demos in Action
The Growth Engine
Meet Agents Gary and Martin, who turn data into proactive growth.
Building a Campaign with Marketing Cloud Advanced and Agentforce
Generate a brief and assets in seconds.
AI Lead Management
Discover an automatic spam identifier.
Agentic Search
Ask Agentforce and view actionable data instantly.
Adopt A Dragon for Your AI Journey
Answer a few questions about where you are with AI at our booth, and adopt a limited edition dragon. Your companion to remind you that you’re not in this AI journey alone.
FEATURED SESSION
Lead Change Enablement for the Agentic Enterprise
Strategic transformation relies on people. Learn three patterns to prioritize readiness and build organizational resilience in the agentic era.
June 3, 2026
Campground, Theater 6
12:30pm - 12:50pm CT
June 12, 2025
2:00 PM - 2:20 PM CT
Debra Engels
Director, Change Enablement,
Sercante I Trilliad
Heather Rinke
Salesforce Product Director, Sercante
FEATURED SESSION
Agentforce Marketing Flow Fundamentals
Discover how Flow in Agentforce Marketing helps you personalize and optimize campaign operations across every channel. Whether you’re new to Flow or looking to advance your knowledge, join the experts and walk away with new techniques you can apply the day you get back to the office.
June 3, 2026
Content Pavilion, Stage 2
12:30pm - 12:50pm CT
June 4, 2026
Campground, Theater 4
11am - 11:20am CT
June 12, 2025
2:00 PM - 2:20 PM CT
Erin Duncan
Director, Marketing Technologies, Sercante I Trilliad
Heather Rinke
Salesforce Product Director, Sercante
FEATURED SESSION
Inside the Stack: What AI Actually Means for Marketing Ops
Go beyond just talking about AI in marketing workflows, hear from a leader who is actually building the solutions. Learn from real-world examples to start driving AI impact for your marketing operations.
June 3, 2026
Innovator Theater, Level 3
4:00 - 4:40 pm CT
June 12, 2025
2:00 PM - 2:20 PM CT
Emilie Sanders Lee
EVP, Analytics, Client Operations & AI, Just Global l Trilliad
Emilie Sanders Lee
EVP, Analytics, Client Operations & AI, Just Global l Trilliad
FEATURED SESSION
Marketing + IT: The Power Couple Behind Your Growth Engine
Let’s finally bridge the gap between marketing and IT. Leaders share their strategies for alignment to unlock the tools and data you need for high-impact AI and to build a scalable growth engine.
June 4, 2026
Content Pavilion, Stage 4
12:00pm - 12:40pm CT
June 12, 2025
2:00 PM - 2:20 PM CT
Fell Gray
Chief Marketing Officer, GLG
Sean Andersen
VP, AI Transformation & Innovations, OUTFRONT Media
Lauren Noonan
VP, Growth & Alliances, Sercante | Trilliad
Pre-Concert Happy Hour for Marketers
June 3, 2026
4:30pm - 6:30pm CT
Sessions With Marketing Leaders Redefining What’s Possible with AI
June 11, 8:45-9:30 AM CT
How Veterans Guardian Uses AI to Redefine Veteran Support
See how Veterans Guardian uses Agentforce to streamline intake, speed up claims updates, and empower teams — proving AI is a game changer in the complex world of VA claims and customer experience.
Tamara Meylakh
Director Customer Experience, Veterans Guardian
Joanna Murphy
Marketing Director, Veterans Guardian
Laura Curtis
CRM & Marketing Automation Strategist, Sercante
June 11, 11:30-11:50 AM CT
The (AI)nxiety is Real: Navigating Marketing’s New Era
How to lead with clarity and confidence in an AI-fueled world.
Sarah Kloth
VP of Marketing, Sercante
June 11, 3:30-4:15 pm ct
Elevate Your Campaigns with Marketing Cloud on Core
See how Marketing Cloud on Core utilizes AI at every step of the campaign creation process. Discover how to build and personalize campaigns, craft content, apply branding, configure flows.
Erin Duncan
Heather Rinke
Salesforce Product Director, Sercante
June 12, 11:30–11:50 AM CT
A Deeper Dive: Mastering Marketing Cloud on Core
Join Marketing Cloud On Core experts for an in-person Q&A to tackle your burning questions, brainstorm solutions, and share best practices.
Erin Duncan
Account Engagement Product Director, Sercante
Claudia Hoops
Senior Marketing Consultant, Salesfive
Francois Perret
Founder, Bamsoo
Let’s Talk Scalable Solutions.
Overwhelmed by your data? Frustrated with AI? Not sure where to start? Chat with the Sercante l Trilliad experts, and we’ll help you navigate the chaos, create a clear vision aligned to your goals, and map actionable next steps for a clear path forward that drives real impact.
Send us a message to book a time at Connections.
Lauren Noonan
Sercante
Sarah Kloth
Sercante
Heather Rinke
Sercante
Erin Duncan
Sercante
Laura Curtis
Sercante
Get inspired with customer stories of radical impact
At Connections, you will experience the latest innovations in Data + AI + CRM + Marketing Cloud. Get ideas of how these modern solutions can be put to work for your organization to create seamless digital experiences with these customer stories.
HOME DEPOT
Unifying sales in retail
The Home Depot Retail Media+ division partnered with Sercante to revamp their sales process and optimize key Sales Cloud features and as a result saw a revenue increase of 44% YoY.
VETERANS GUARDIAN
Delivering personalized journeys
Sercante collaborated with Veteran Guardians to implement Marketing Cloud Personalization and revamp journeys that saw big results: email open rates increased by 30.84% and click rates by 38.15%.
HOUSEFUL
Increasing efficiency in real estate
Sercante and Houseful teams collaborated on personalizing customer processes using Marketing Cloud Account Engagement, including abandoned cart follow-up and self-serve journeys.
What Else Can I Learn?
Check out where else Sercante is showing up
WORKSHOP: JUNE 24TH
Agentforce for Sales Hands on Workshop
Learn to create, deploy, and optimize Agentforce for Sales Development and Sales Coaching to scale your team. Nurture leads around the clock and give every rep a dedicated coach with these pre-built skills.
JUST DROPPED
Sercante + Trilliad's Growth Imperatives eBook
Your playbook for smarter tech and sustainable growth.