How to Audit Dynamic Content and Variable Tag Usage with the Pardot API

By Erin Duncan & Mike Cruezer

Incorporating dynamic content and variable tags is an excellent way to personalize your emails, forms, and landing pages. But viewing where dynamic content and variable tags are in use is a proverbial black hole. 

Not knowing where these items are used makes updating or deleting dynamic content and fields risky. You don’t want to leave a big blank space in an email template or send a prospect an email that says “We would like to offer you              for a limited time.”

Completing an audit can reveal all the places Pardot Variable Tags and Dynamic Content are in use. So, where do you start?

How we completed the Pardot Dynamic Content and Variable Tag audit

To solve this issue, I teamed up with the Pardot API Wizard Mike Creuzer to see what information we can pull via the API. With the API, Creuzer pulled the asset IDs and the full HTML (and TEXT for email templates) from the assets. We then took the raw data and looked for anything containing “%%” (or “{{“ if you are using HML). The end result being a giant Excel sheet like this:

Pardot Dynamic Content and Variable Tag audit

Using skills from the Excel for Pardot Admins mini-series, we then split this list out into one master list of all Pardot Dynamic Content and Variable Tags present in any assets. This allowed us to not only view which dynamic content assets are more frequently used, but also ensure we would not break any personalization in our assets while altering or deleting fields and content.

Getting Technical with Ad Hoc Reporting in Pardot

To get the data in the format above, we used the typical computer science ETL (Extract, Transform, Load) pattern at a smaller scale.

Extract

In this scenario, we had to go beyond what a typical Pardot export would get us, so we turned to the Pardot API. Using the API we pulled the full HTML and TEXT from all unarchived email templates in the Pardot instance. 

If you are new to using the Pardot API, you can shorten your ramp-up time with the Postman Collection for the Pardot API from Sercante Labs.

Transform

We used a regular expression to pull only the HML, PML, and dynamic content merge fields. This allows us to quickly skim the HTML and TEXT of our email templates and identify where dynamic content and/or variable tags are in use. We effectively tossed away all the other ‘stuff’ in the emails to focus on just the needed bits.


Load

“Load” means getting the data to its final destination. In our case, the destination is a shareable and usable spreadsheet. 

We included useful fields within our spreadsheet for people who are doing the dynamic content and variable tag review (i.e. template name, Pardot business unit, etc.). And there are seemingly useless bits like the template ID, which anyone can easily use to create a direct link to the template for editing. 

We also built in additional features, such as flagging when a TEXT version of an email is blank or where an @ symbol was used before %%current_year)yyyy% instead of ©. Finally, we pulled this process together in a programmed script to allow us to easily re-pull the data after dynamic content and fields were deleted, thus ensuring no tags were missed.

Audit your Pardot Dynamic Content and Variable Tags, and tell us how you did

With toolsets like this at your disposal, you can quickly and accurately get more work done. It’s easy to expand this process into other use cases after you’ve completed the process once or twice. For example, you can look for variable tags within dynamic content. 

What Pardot data would you like to audit with a process like this? Tell us in the comments!And remember to reach out to the Sercante team when the challenge calls for Pardot experts.

The post How to Audit Dynamic Content and Variable Tag Usage with the Pardot API appeared first on The Spot For Pardot.

By |2021-08-24T19:39:41+00:00August 24th, 2021|Categories: Content Marketing, Design, Email Marketing, Experiments, Integration|

Four big Salesforce Winter ‘22 Pardot highlights

It’s time to prepare for the Salesforce Winter ‘22 Release and how it will affect your Pardot instance.

We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways. 

So, if you’re using and managing Pardot for your company or organization, then you’re in the right place. We’re going to cover everything you need to know about the Salesforce Winter ‘22 Release for Pardot admins and users.

Salesforce Winter ‘22 Release Dates

Here are the Salesforce Winter ‘22 Release dates:

  • August 12, 2021: Pre-release org signup
  • August 16, 2021: Release notes available
  • August 27, 2021: Sandbox preview starts, release site available, and release Trailhead module launches
  • August 30, 2021: Release overview deck and feature matrix available
  • September 10, 2021: Release weekend
  • October 1, 2021: Release weekend
  • October 8, 2021: Release weekend
  • September 10-17, 2021: Release Readiness Live

Salesforce Winter ’22 Release: 4 Highlights for Pardot users and admins

Pardot users and admins are getting lots of attention from the Salesforce Winter ‘22 Release. Some updates are changing the way we work to meet evolving technology demands. Others are saving us time by connecting the dots in a logical way. All we know is, this release includes big updates for people in the sales and marketing world.

Highlight 1: Salesforce My Domain requirement

A Winter ‘22 release update has the potential to create chaos for companies that want to use branded domain names.

The Salesforce Winter ‘22 release will require all orgs to have a My Domain.

That means Pardot orgs that aren’t already configured for My Domain will get a random Salesforce-picked domain name. My Domain names have to be unique, so you’re outta luck if some other Salesforce customer has yours already.

If you don’t have a My Domain yet — then register your brand name now! You don’t have to deploy My Domain right away, but you can claim your preferred domain name now and deploy later (preferably in a Sandbox).

Salesforce My Domain Example

There’s likely to be a gold rush for domains from now until the first few weeks of the Winter ‘22 release, peaking at release, as folks register My Domains before enforcement or pick new ones after being force-registered.

What you should do: Implement a My Domain if you don’t have one

Here are resources to use when implementing a Salesforce My Domain.

(Thanks to Sercante Salesforce Solution Engineer Hayley Tuller for this one!)

Highlight 2: Pardot Classic App Retirement

Pardot Classic isn’t going away completely. But, the Winter ‘22 release includes a step toward moving in that direction. Salesforce has given soft nudges to customers encouraging them to adopt Lightning for quite some time. With that in mind, the Winter ‘22 release brings the news that Salesforce is retiring the Pardot Classic App after October 17, 2021. 

Current Pardot Classic users can refrain from panicking for now. The Pardot Classic App is a Salesforce page with Pardot on top via iFrame. The Pardot Classic App experience is going away, but you can still access Pardot Classic for now. Salesforce will disable the Pardot Classic App for ALL users on October 17, 2022. After that date, Pardot Classic users will only be able to access Pardot using the standalone Pardot app (available at pi.pardot.com).

Say goodbye to the Pardot Lightning app

What you should do: Start planning for the switch to Pardot Lightning

Salesforce Lightning is here to stay, so expect more pushes toward making the switch if you’re using Pardot Classic.

Here are resources to prepare for switching to Pardot Lightning.

Highlight 3: Pardot marketing asset design capability enhancements

Marketers love drag-and-drop tools like fish love water. Salesforce is opening the doors for more drag-and-drop design functionality in Pardot through a few different enhancements.

Enhancement #1: Pardot drag-and-drop landing page editor

Pardot Lightning users now have the ability to build landing pages faster in Pardot with a user-friendly landing page editor. After you enable the feature, the Pardot drag-and-drop landing page editor allows you to create landing pages from templates or scratch. 

Enhancement #2: Custom components for the email content builder

You currently use standard components when you create emails in Pardot. These are the blocks you use to add elements, like graphics or text boxes, to your email drafts. 

Winter ‘22 brings an enhancement that will open the doors to using custom components in your emails to add fancy features and customizations. 

Enhancement #3: Push emails from Lightning Experience into Engagement Programs

We were all excited to start creating emails in the drag-and-drop editor in Salesforce Lightning Experience. But, we were limited in how we could use those emails.

After Winter ‘22, you can push those emails from Lightning Experience into Pardot Engagement Studio programs. All you have to do is create your emails and activate them for use in automations.

What you should do: Evaluate how your team creates Pardot marketing assets

All of these enhancements to the way marketers build assets in Pardot are meant to make the tool easier to use. It may make sense for your team to adopt them or look toward other options. You can figure that out by evaluating your team’s current process for building marketing assets like landing pages and emails.

Document your team’s current processes and talk to them about what works and doesn’t work well for them. Also, pay attention to how much time they are spending on these tasks so you can determine if it makes sense to invest in upgrades or external resources.

Highlight 4: Extending Pardot through integrations

Salesforce is highly customizable thanks to integrations. And new ways to extend Pardot through integrations are going live all the time.

Here are a few Salesforce Winter ‘22 Release enhancements that use integrations to extend Pardot functionality.

Enhancement #1: Send Slack notifications to Pardot users via completion actions (beta)

Interacting with prospects at the right time and in the right way is key to earning their trust. And now you can enable your sales team to capture those moments even more.

A Winter ‘22 enhancement allows you to set a completion action that notifies Pardot users in Slack when prospects interact with marketing assets. Because the Slack acquisition is still unfolding, this new feature also gives us a glimpse of what’s to come now that Slack is officially under the Salesforce umbrella.

Enhancement #2: New enablement resources and the Pardot API v5

Salesforce developers who work with Pardot will have access to the Pardot API v5 with the Winter ‘22 release. This update also includes super helpful enablement resources for Salesforce developers who are new to working with the Pardot API.

Enhancement #3: Pardot Extensibility Enhancements

You probably use third-party apps all the time for things like webinars and virtual events. But using the data from those third-party apps in Pardot can be difficult without heavy lifting. 

The Salesforce Winter ‘22 Release is opening the doors to capturing and using that third-party data in Pardot. You can now collect prospect data in third-party apps and bring it into Pardot by setting up a Marketing App Extension.  

What you should do: Integration brainstorming session

Have a brainstorming session to discover ways you can use integrations more effectively in your Pardot instance. You can kickstart the session by completing the sentence “wouldn’t it be nice if Pardot…” as many times as you can. Then, rank those sentences you created and focus on the ones that will have the greatest impact on your marketing efforts.

Implementing those integrations you identified through your brainstorming may go beyond your team’s capabilities. If that’s the case, you can reach out to Sercante Labs to find out how you can make it happen.

Pardot is getting bigger and better all the time

B2B marketers who come to Pardot are usually looking to scale their efforts and grow in a way that makes sense. These latest enhancements from the Salesforce Winter ‘22 Release get Pardot marketers closer to those goals by saving them time and resources. 

Adding more user-friendly design capabilities addresses a major pain point for many Pardot customers. And extending Pardot through integrations and feature upgrades is preparing Pardot orgs of all sizes for the future.

Contact the team at Sercante to get help implementing these enhancements in your Salesforce org and Pardot instance. And leave us a comment below to let us know what you think about the Winter ‘22 Release.

The post Four big Salesforce Winter ‘22 Pardot highlights appeared first on The Spot For Pardot.

By |2021-08-18T18:53:52+00:00August 18th, 2021|Categories: Content Marketing, Design, Email Marketing, Integration, Release Notes|

Watch the Data Flow into Pardot with Zapier

If you’re like me, then you often work with marketing tools that do not integrate nicely with Pardot forms.

Maybe they claim to have a ‘direct’ integration with the tool. However, we all know it’s nothing more than a Salesforce integration.

#annoying 

Don’t give up! There is a way around this common frustration. 

Enter Zapier webhooks, which you can use to bring data into Pardot.

This handy little-known feature is the solution to all your Pardot integration problems!

Dramatic maybe. But it’s still a game changer. 

How to use Zapier webhooks with Pardot

With Zapier Webhooks, we can capture data from nearly any place and push it to Pardot as a form handler submission.

You read that correctly — a form handler submission. 

Prerequisites for using Zapier webhooks with Pardot

You’ll need to do the following before we get into the setup: 

  1. Create a Zapier account. (they have a free account that allows for 100 zaps a month)
  1. Set up a Pardot form handler.

    Here are two rules to follow when you configure your form handler:

  • ONLY have email as ‘required.’ You can add other fields. But do not mark them with ‘required.’
  • Set the form in kiosk mode.
    Pardot FH - kiosk mode
  1. Identify how you’ll bring data into Zapier.

    This can look like using one of Zapier’s native integrations or using a Zapier webhook to get data. Whichever method you use, the most important thing to do is to get the data triggering the Zap. 

Use cases for Zapier with Pardot

Here are common examples of ways to use Zapier with Pardot to bring data into the platform via a form submission.

LinkedIn Lead Generation

In this example, a company is using LinkedIn Lead Generation forms to capture new leads.

There is no direct way to tie LinkedIn submissions to Pardot. So, the company sets up a zap to trigger when a new response is received. Their zap is configured to push the data to Pardot via a form handler post.
LinkedIn Form Response Zapier

Google Form Submission

For this example, our company is using Google Forms to send out a survey to their customers.

The survey itself has data they don’t want within Pardot. So, they chose to send it using Google Forms.

Still, the company wants to see the name and email address of everyone who completes the survey within Pardot.

They can trigger a new workflow (zap) using Zapier when a survey submission comes in. That’s because Zapier integrates directly with Google. Their zap is configured to push the data to Pardot via a form handler.

Drift Lead

In this case, a company captures a new lead via a drift chat. They leverage Zapier’s ability to receive those leads to route the data to Pardot via a form handler. 

Setting Up a Zap with a Pardot Form Handler

Follow these steps to set up a Zapier ‘zap’ to bring data into Pardot as a form handler submission.

Step 1

Create a new zap and select the Google Sheets integration (the app selection will change based on where your data comes from).  

The trigger is ‘New Spreadsheet Row,’ and then select the correct sheet from your drive.

Zapier for Pardot Forms - New Spreadsheet Row Google Sheets

Pro Tip: Test the data capture to ensure it’s working. This will only work if there is data in the app triggering your zap. 

In our example, I submitted example data to the form, and Zapier successfully pulled it in as a test.

Zapier for Pardot Forms - Zap Trigger - Test

Step 2

Now move to select the Webhook as the Action step. Select the POST option on the setup page.

Zapier for Pardot Forms - Zapier Action - Post 1

Step 3

Paste your HTTPS encoded Form Handler url into the URL box.

Zapier for Pardot Forms - Zapier Action - Post 2

Step 4

If we were to activate it now, the zap would trigger and post to the Form Handler URL. But, no data would pass through. 

We need to set up the data pass.

We’ll take this step by step below:

  1. Add a ? to the end of your URL
    Pardot forms Zapier Action - Post 3
  2. For each field you want to pass to Pardot:
    • Right after the question mark, add the external field name.
      Zapier for Pardot Forms - Pardot FH - Fields
    • Immediately after the external field name, add an equal sign.
      Zapier Action - Equal Sign
    • Immediately after the equal sign, add in the data source. This can be done via the dropdown in the URL field.

      Scroll until you find the field that contains the data you want to pass. Then, click on it.
      Zapier Action - Select Data

    • Your URL will now look like this. The underlined portion is the part that you’ve added to send over a single field.
      Zapier Action - Final URL
    • If you want to add another field, then add a “&” to the end of your URL and then repeat steps I – V for each field.
      Zapier Add Another Field

Step 5

Test your action and make sure the submission comes through in Pardot. The final URL will contain all the fields you’d like to pass. On the testing screen, you’ll see what the final URL will look like with your test data.

Click test. Then, ensure you captured the data in Pardot.

Zapier Action - Testing

Now, turn on your Zap, and watch the leads flow into Pardot! 

Go forth and let the data flow into Pardot

Now you know how to bring in data from third party tools into a Pardot form handler. 

This unlocks the ability to score, grade, assign, add to Salesforce campaigns and more! The sky’s the limit with how you can use this setup. 

Happy building!

Learn More About Pardot Forms

The post Watch the Data Flow into Pardot with Zapier appeared first on The Spot For Pardot.

By |2021-05-21T20:02:36+00:00May 21st, 2021|Categories: Content Marketing, Data, Integration, Integrations|

How to address Pardot issues related to the Salesforce outage

On May 11, 2021, Salesforce and Pardot users experienced a Salesforce outage related to a domain name service (DNS) issue. Salesforce was down for about four hours because of an “emergency break fix” that wasn’t successful.

The Salesforce outage affected Pardot. However, Pardot remained up and running even if marketers couldn’t log in to their specific instances.

As always, you can check https://status.salesforce.com/ to find information about ongoing issues that could potentially affect your Salesforce org.

Around 5 p.m. Eastern Standard Time, marketers noticed they couldn’t log into the CRM or Pardot. Salesforce was actively restoring services at 8:30 p.m. EST, and the team restored many services that were impacted by that time.

Resolved-Multiple Salesforce Applications Disrupted

Were Pardot end users affected by the Salesforce outage?

Pardot end users likely did not experience the effects of the outage.

It is currently looking like the outage may have caused a few delayed emails and delayed sales people callbacks. However, we’re expecting these small delays to be all end users will experience during this outage event. 

How did the Salesforce outage affect Pardot?

Salesforce co-founder and chief technology officer Parker Harris commented on the outage via Tweet. He said the base issue causing the Salesforce outage was related to the domain name system (DNS). 

The DNS issue affected Pardot by restricting access to the CRM, which caused the Pardot-Salesforce connector to become unavailable. 

In addition, Pardot sends emails using Marketing Cloud send services (at least as far as DNS naming organizes them). So, Pardot was most likely unable to send emails during the outage.

Pardot authentication happens on Saleforce.com services, so Pardot users were not able to to log in during the outage. This login unavailability impacted both marketers trying to log in as well as API authentications. 

Next steps for Pardot users now that service is restored

The core of Pardot was unaffected. But we do have some things to check around the edges of Pardot where it interacts with other Salesforce services. 

Here’s how you can stay ahead of potential issues that may have been caused by the Salesforce outage:

Check new leads or prospects

Spot-check any leads that came in on form fills during the connectivity outage. Make sure new leads made their way into the CRM correctly. 

Look at your busiest forms and form handlers that have completion actions to sync to Salesforce. Make sure all prospects have the Salesforce cloud icons you expect. If they do not appear to be syncing, open the prospect record and click “Sync with CRM.”

Verify Pardot successfully delivered emails during Salesforce outage

The Salesforce outage may have delayed email delivery. It appears as though Pardot couldn’t communicate with outbound email servers. Look at reporting for any email campaigns or you scheduled for delivery on May 11, 2021. Also, check any autoresponders that may be connected to form fills to ensure everything was delivered as expected. 

Verifying Pardot sent your emails can give you assurance that the outage didn’t affect your campaigns. But remember, email is a fault-tolerant service, and any sending issues will fix itself automatically. Or, the Pardot team will push the buttons to make this right for us.

Monitor API integrations

Third-party integrations likely lost the ability to sync with Pardot during the outage event. However, the ways in which the outage affected APIs depends on how the integration was built to deal with these situations. 

Here are three ways your APIs may respond to outages.

The API:

  • Will automatically retry to connect, and the data should have made its way into Pardot with no issues. 
  • May have retried and stopped after too many unsuccessful attempts, so we don’t have the data in Pardot. 
  • May not retry to connect, so we don’t have the data in Pardot. 

You will need to check your Pardot tool integrations and figure out how to sync any missing data. You can likely sync missing data by manually pushing ‘retry’ in each tool. Or, you can use the normal export process to import data into Pardot just like we do when we don’t have the tools integrated. 

What is DNS?

DNS or Domain Name System is effectively the computers ‘phone book’. This is the system that translates ‘TheSpotForPardot.com’ to the IP address (kinda like a phone number) that computers use to talk to each other. So with a DNS issue, the computer’s phone books to each other don’t work right. They can’t correctly talk to each other. 

Pardot and the Pardot services didn’t have any DNS issues during this time, but rather the Saleforce platform infrastructure had DNS issues. So, the world could interact with Pardot services just fine — it continued to collect forms, deliver whitepapers, etc. 

Pardot just couldn’t talk to Salesforce services, which includes authentication for logging in.

If you’re seeing connector issues, check out this resource to troubleshoot for common Pardot-Salesforce connector issues.

Get help from Pardot consultants

If all else fails and you’re completely lost in Salesforce outage freakout mode, then we’d love to talk to you. 

The Sercante Pardot consultant team knows a thing or two about Salesforce outages and how they affect Pardot orgs. Contact us to chat.

The post How to address Pardot issues related to the Salesforce outage appeared first on The Spot For Pardot.

Upgrading to the Salesforce-Pardot V2 Connector

Did you know there are actually two versions of the Pardot to Salesforce connector? If you purchased your Pardot account after February 2019, you’ve likely always had the newer V2 Connector, however, if you purchased before February 2019 and haven’t upgraded, you will still be on the V1 Connector. Pardot released a path to upgrade from V1 to V2 in the 2020 Summer release, but I’ve found that a lot of Pardot admins are still hesitant to upgrade. In this post I’ll cover all the considerations and options you have when upgrading your connector and help you squash those “this upgrade is irreversible” anxieties. 

If you don’t know which connector version your Pardot instance is currently using, follow these steps to check.

Salesforce-Pardot Connector V1 vs V2, What’s the Difference?

The V2 connector has improved security and instant metadata sync, but the feature that catches the attention of most day to day admins is you can pause the sync! Gone are the days where you have to disconnect the Salesforce connector completely and then fear something will go wrong when you try to connect it again. Now you have a simple “Pause” and “Resume” button to use to your heart’s content. Wait, am I the only one who got super anxious about disconnecting the Salesforce connector? Ok fine, moving on…

With the V2 Connector you also have the option to use the B2BMA Integration user instead of a connector user. This is fantastic because

  • The B2BMA Integration user does not require a paid Salesforce license
  • Since no one can log into Salesforce as the B2BMA Integration User you can give this user all the access and permissions Pardot needs 

Connecting via the integration user also gives you access to Marketing Data Sharing, which allows you to get more granular about which records are eligible to sync from Salesforce to Pardot. 

Finally, for multiple Pardot Business Units, the V2 connector gives you access to the Business Unit Switcher which allows you to seamlessly switch between Pardot Business Units without needing a unique login to each Unit. 

Considerations For The Salesforce-Pardot V2 Connector

  • Upgrading to the V2 Connector is irreversible! I know, “irreversible” is not my favorite word when it comes to new features, but take a deep breath, change is good.
  • You can’t change the Salesforce instance that your Pardot account is connected to after the upgrade. If you are thinking about moving Salesforce instances or creating a new Salesforce instance in the near future, do not upgrade.
  • If you continue to use the existing connector user rather than the B2B Integration User, make sure your connector user has access to the Pardot_to_SF_Integration_Secure_Connected_App connected app before you upgrade.
  • If you need to restrict which records are eligible to sync from Salesforce to Pardot and do not have access to Marketing Data Sharing, stick to using a connector user with the V2 Connector.
  • The V2 Connector will be created in a paused state, so don’t forget to resume the connection after the upgrade!

Let’s do this!

How to Upgrade to the Salesforce-Pardot V2 Connector

If you’re ready to upgrade to the V2 Connector, you can either dive in by upgrading and moving to the integration user at the same time, or you can take a more gradual approach in order to upgrade and then later move to the integration user.

To dive in:

  1. Open your connectors in Pardot
    1. Classic: Admin > Connectors
    2. Lightning: Pardot Settings > Connectors
  2. Select the Action Wheel next to your Salesforce Connector and click Upgrade
  1. Select the “I have read the documentation. I understand how the upgrade changes my account, and I understand that this change is permanent” checkbox and select Next
  2. Next, select the Integration User and select Choose User
  1. Your upgrade will likely take 10-15 minutes to complete. The connector will be created in a paused state, so make sure you resume the connection!

If you’d prefer a more gradual approach:

  1. Ensure your connector user has access to the Pardot_to_SF_Integration_Secure_Connected_App connected app in Salesforce
  2. Follow the steps above, but choose “Current connector user” when you are at step 4

When you are ready to move from the Connector User to the Integration User later

  1. Open your connectors in Pardot
    1. Classic: Admin > Connectors
    2. Lightning: Pardot Settings > Connectors
  2. Select the Action Wheel next to your Salesforce Connector and click Pause Sync
  3. Select the Action Wheel again and click Edit Settings
  4. Enter the B2BMA integration username in the connector user box and click “Change Trusted Connection User”.
  1. The B2BMA Integration username is unique for each Salesforce instance so make sure you grab the correct username from your Salesforce users table.
  2. Resume the connector

Conclusion

And easy-peasy-lemon-squeezy, your Salesforce-Pardot connector is upgraded to the V2 Connector. Hopefully this post has squashed your “this upgrade is irreversible” anxieties and you are ready to take steps to the upgrade.  If you still have questions or concerns after reviewing all the considerations and options for upgrading to the V2 connector, leave a comment below and we can help you through it.

The post Upgrading to the Salesforce-Pardot V2 Connector appeared first on The Spot For Pardot.

By |2021-03-19T13:57:43+00:00March 19th, 2021|Categories: Integration, Pardot Editions|

Upgrading to the Salesforce-Pardot V2 Connector

Did you know there are actually two versions of the Pardot to Salesforce connector? If you purchased your Pardot account after February 2019, you’ve likely always had the newer V2 Connector, however, if you purchased before February 2019 and haven’t upgraded, you will still be on the V1 Connector. Pardot released a path to upgrade from V1 to V2 in the 2020 Summer release, but I’ve found that a lot of Pardot admins are still hesitant to upgrade. In this post I’ll cover all the considerations and options you have when upgrading your connector and help you squash those “this upgrade is irreversible” anxieties. 

If you don’t know which connector version your Pardot instance is currently using, follow these steps to check.

Salesforce-Pardot Connector V1 vs V2, What’s the Difference?

The V2 connector has improved security and instant metadata sync, but the feature that catches the attention of most day to day admins is you can pause the sync! Gone are the days where you have to disconnect the Salesforce connector completely and then fear something will go wrong when you try to connect it again. Now you have a simple “Pause” and “Resume” button to use to your heart’s content. Wait, am I the only one who got super anxious about disconnecting the Salesforce connector? Ok fine, moving on…

With the V2 Connector you also have the option to use the B2BMA Integration user instead of a connector user. This is fantastic because

  • The B2BMA Integration user does not require a paid Salesforce license
  • Since no one can log into Salesforce as the B2BMA Integration User you can give this user all the access and permissions Pardot needs 

Connecting via the integration user also gives you access to Marketing Data Sharing, which allows you to get more granular about which records are eligible to sync from Salesforce to Pardot. 

Finally, for multiple Pardot Business Units, the V2 connector gives you access to the Business Unit Switcher which allows you to seamlessly switch between Pardot Business Units without needing a unique login to each Unit. 

Considerations For The Salesforce-Pardot V2 Connector

  • Upgrading to the V2 Connector is irreversible! I know, “irreversible” is not my favorite word when it comes to new features, but take a deep breath, change is good.
  • You can’t change the Salesforce instance that your Pardot account is connected to after the upgrade. If you are thinking about moving Salesforce instances or creating a new Salesforce instance in the near future, do not upgrade.
  • If you continue to use the existing connector user rather than the B2B Integration User, make sure your connector user has access to the Pardot_to_SF_Integration_Secure_Connected_App connected app before you upgrade.
  • If you need to restrict which records are eligible to sync from Salesforce to Pardot and do not have access to Marketing Data Sharing, stick to using a connector user with the V2 Connector.
  • The V2 Connector will be created in a paused state, so don’t forget to resume the connection after the upgrade!

Let’s do this!

How to Upgrade to the Salesforce-Pardot V2 Connector

If you’re ready to upgrade to the V2 Connector, you can either dive in by upgrading and moving to the integration user at the same time, or you can take a more gradual approach in order to upgrade and then later move to the integration user.

To dive in:

  1. Open your connectors in Pardot
    1. Classic: Admin > Connectors
    2. Lightning: Pardot Settings > Connectors
  2. Select the Action Wheel next to your Salesforce Connector and click Upgrade
  1. Select the “I have read the documentation. I understand how the upgrade changes my account, and I understand that this change is permanent” checkbox and select Next
  2. Next, select the Integration User and select Choose User
  1. Your upgrade will likely take 10-15 minutes to complete. The connector will be created in a paused state, so make sure you resume the connection!

If you’d prefer a more gradual approach:

  1. Ensure your connector user has access to the Pardot_to_SF_Integration_Secure_Connected_App connected app in Salesforce
  2. Follow the steps above, but choose “Current connector user” when you are at step 4

When you are ready to move from the Connector User to the Integration User later

  1. Open your connectors in Pardot
    1. Classic: Admin > Connectors
    2. Lightning: Pardot Settings > Connectors
  2. Select the Action Wheel next to your Salesforce Connector and click Pause Sync
  3. Select the Action Wheel again and click Edit Settings
  4. Enter the B2BMA integration username in the connector user box and click “Change Trusted Connection User”.

    • The B2BMA Integration username is unique for each Salesforce instance so make sure you grab the correct username from your Salesforce users table.
  5. Resume the connector

Conclusion

And easy-peasy-lemon-squeezy, your Salesforce-Pardot connector is upgraded to the V2 Connector. Hopefully this post has squashed your “this upgrade is irreversible” anxieties and you are ready to take steps to the upgrade. If you still have questions or concerns after reviewing all the considerations and options for upgrading to the V2 connector, leave a comment below and we can help you through it.

The post Upgrading to the Salesforce-Pardot V2 Connector appeared first on The Spot For Pardot.

By |2021-03-19T13:57:43+00:00March 19th, 2021|Categories: Integration, Pardot Editions|

Getting a List of Pardot Business Units For Your App – Programmatically

As our Pardot integrations are coping and adjusting to using the Pardot API with Salesforce SSO users, one of the new requirements is to provide the Pardot Business Unit ID in each API request. It is easy for Salesforce Administrators to get the ID, but what if we could do this with code? 

Right now, most Apps are directing Salesforce Administrators to grab the Pardot Business Unit ID  by going through these simple steps:

  1. In Salesforce Lightning, Navigate to Setup
  2. Navigate to Pardot Setup Home under Platform Tools > Pardot
  3. Next, click Assign Admin

4. On this page, you will see your Business Unit Id. Note: some people might have many Business Units!

Currently, this step can leave room for configuration errors. So now that we know how to ask for a Business Unit ID, let’s look at how  we can do this with code?  Well as you might have noticed, the Business Unit ID is a Salesforce record Id, and after a little discovery we learned that the Salesforce object name is PardotTenant.

Working with PardotTenant – REST API

Disclaimer: at the time of writing, PardotTenant is not documented and the Metadata Coverage Report shows basically nothing is supported.

That’s ok, as developers we are used to wanting documentation right! So let’s use Salesforce’s standard functionality to learn as much as we can.  For this exploring, we will be using the Workbench: REST Explorer.

Once you are logged in, we will use a GET request with the following path: /services/data/v50.0/sobjects/PardotTenant/describe

Here’s a breakdown of what we think the key fields are and what we can use:

  • Id: The Business Unit Id that is used for the API
  • PardotTenantName: The Business Unit Name that we see beside the ID in Setup.
  • PardotTenantAccountType: We’ve seen Production and Demo as values, could be used to determine which Pardot URL to use for the API
  • PardotTenantId: The Pardot Account ID that you see in Account Information in Pardot’s Settings page.

Now that we know what the fields are and what may be of use to us (for the application we are working on right?), we can use a new REST call to get the list of PardotTenants with the following path: /services/data/v50.0/query?q=SELECT+Id,+PardotTenantName,+PardotTenantAccountType,+PardotTenantId+FROM+PardotTenant

Great, we know what REST calls need to be made and the format of the response. The tricky part is getting our Connected App to be correctly configured to enable us to get the information we need.

There are 2 key things that you need to be able to use the Salesforce REST API and get a list of Pardot Business Units.

  1. A Connected App which includes the API scope.
  2. A Salesforce User with at least a Platform license.

Needing at least a platform license is where things can get tricky.  Normally for working with the Pardot API, a User with the Identity License (along with the Connected App) is good enough.  Identity Licenses don’t provide access to most of the Pardot objects, PardotTenant included.

Troubleshooting REST Errors

This is pretty tricky, and even just writing this post I came across a few errors.

Session is not valid

[{"message": "This session is not valid for use with the REST API", "errorCode": "INVALID_SESSION_ID"}]

You will get this error if your Connected App is missing the API scope, even if your Salesforce User can see the PardotTenant object.  Simply edit your Connected App, add the API scope, wait a few minutes and then try again.

Invalid Type or The Requested Resource Does Not Exist

There could be 2 causes for you getting one of these 2 errors.

The first is that the Salesforce Org you are connecting to just might not have Pardot setup. Pretty easy to check why.

The next (that I’m not 100% sure why yet) seems to be when I used an Access Token that I received from a Username/Password Oauth authentication request, but when I issued a JWT Bearer flow authentication request this worked fine.  For production-level code, it’s best to not use Username/Password flows anyways, but during experimentation this might cause a small issue.

Working with PardotTenant – APEX

This is pretty simple, we can use a plain old SOQL statement to retrieve the information we need.

List<PardotTenant> pardotTenants = [
        SELECT Id, PardotTenantName, PardotTenantAccountType, PardotTenantId
        FROM PardotTenant
        WHERE IsDeleted = false];

However, if you are working on a Managed Package, you might get a lot of packaging complaints about PardotTenant not being available to you. In that case, you can do something a little more dynamic:

public List<PardotTenantDto> getBusinessUnits() {
        List<sObject> pardotTenants = Database.query(
                'SELECT Id, PardotTenantName FROM PardotTenant WHERE IsDeleted = false');

        List<PardotTenantDto> businessUnits = new List<PardotTenantDto>();
        for(sObject pardotTenant : pardotTenants) {
            businessUnits.add(new PardotTenantDto(
                    (String)pardotTenant.get('Id'),
                    (String)pardotTenant.get('PardotTenantName')
            ));
        }
        return businessUnits;
    }

Conclusion

Depending on your app, it might provide a better user experience to allow users setting up their Pardot connection to select from a list of Pardot Business Units, in order to help reduce the chance of configuration errors. Exploring the PardotTenant object might be a great way to get you to being able to do this. Have questions or need help exploring if this is the right path for your app? We would love to help. Reach out or shoot a question in the comments.

The post Getting a List of Pardot Business Units For Your App – Programmatically appeared first on The Spot For Pardot.

By |2021-03-08T18:29:51+00:00March 8th, 2021|Categories: Integration, Pardot SSO Update|

Pardot Goodies from the Salesforce IdealExchange

This past year has been a great year for Pardot Admins everywhere. With each new release, Pardot has grown in functionality and has also become more integrated with Salesforce. This is fantastic as it allows for tighter data control, better personalization when communicating with prospects, improved user management processes. and an overall better user experience. In the wake of the new year, check out the newest Pardot features and updates on the Salesforce Spring 21 release notes to gain insights into what is coming in 2021.

As Pardot Admins, we often run into corners of the platform that require a little more creativity in order to solve a specific business need. Oftentimes, you can just “Google it” and voilà! Many in the Pardot community have the exact same question or problem you do, and although you find the answer (which is a huge relief), wouldn’t it be fantastic if there was a way for Pardot simply to add a fix for everyone?

Well my friend, grab a seat and let’s head over to the IdeaExchange!

What is the IdeaExchange anyway?

Back in 2006, the #Ideaexchange was born as a way to involve its customers (big and small) in a modern effort to crowdsource ideas for its product roadmap. This would ensure that the community got a platform that they could use to contribute their ideas and wishes. A place where the Pargods could go for inspiration if you will as they build the world of tomorrow.

How does one enter their idea into the IdeaExchange?

  • Come up with an idea and submit it to the exchange
  • You then get trapped and spend 2-4 hours going through other people’s ideas (definitely optional, but highly encouraged). 
  • If your idea gets enough votes (10+ points for you) then a Product Manager gets involved
  • The idea is developed and then delivered, and we all cheer!

Need more details? We wrote a little about the history of the AppExchange.

Our List of Top IdeaExchange Items 

To celebrate the IdeaExchange 14th anniversary this year, here are 14 wonderful ideas worth upvoting and adding to your wishlist, just in time for the new year.

Data Management

1. Ability to set field character limit for custom fields on Pardot side
This feature would help reduce conflicts between both platforms when it comes to character limits. We wrote about
how to fix this with Javascript.
Upvote >>

2. Country lists match between Salesforce and Pardot
This feature would help create more symmetry when it comes to Country values between the two instances. Currently, there are several different values between both. We wrote about how to fix this with Heroku
Upvote >>

3. Customize all list view columns
This feature would allow you to customize list columns for easy scanning of field completions and provide reporting-like capabilities.
Upvote >>

4. Notification on SFDC connector errors
This feature would allow Pardot admins to create notifications in summary of sync errors to make sure they are resolved promptly.
Upvote >>

5. Parameter in automation rules for “is changed”
This feature would allow you to see if there was a change in a field to trigger an action based on the change.
Upvote >>

Marketing Operations

6. Allow custom object fields to be used as email tags
This feature would allow email marketers the ability to inject values from custom objects into emails and other pieces of Pardot generated content.
Upvote >>

7. Ability to block competitor domains from all emails including autoresponders
This feature would ensure that none of your competitors receive the email you set up with your forms or enter your nurture series. 
Upvote >>

8. Conditional options for completion actions
This feature would allow marketing operations teams to save on automation rules and contain automations at the form level with some IF/THEN preferences based on user input on forms.
Upvote >>

9. Dynamic content based on list membership
This feature would enable you to do dynamic content criteria based on list membership effectively allowing you to use more than one data point as your criteria.
Upvote >>

10. Email Templates with Completion Actions
This feature would make it easier to build email templates that scale without the need to use Engagement Studio or other automations to prioritize actions. 
Upvote >>

11. SEO/Social media friendly Pardot landing pages: Images and meta tags
This feature would make it easier for marketers to update meta tags and social cards to share content using Pardot native social media capabilities.
Upvote >>

12. Time zone dependent delivery for list emails
This feature would allow marketing operations to choose one time and send it across that time in different time zones. It would save the User from creating multiple list emails with the same content.
Upvote >>

Sales Operations

13. Allow customization of notification email subject/content
This feature would allow you to use Dynamic Content and Variable tags on the subject line of notification emails (e.g. Notify User [when someone fills out the Contact Us form]) which currently is auto generated and cannot be updated.
Upvote >>

14. Allow variable fields in SFDC tasks
This feature would allow you to add variable tags to the Salesforce task you assigned to the User. Currently the message is static and everyone gets the same.
Upvote >>

You can find more ideas to browse while you binge-watch the ParDreamin’ 2020 videos.

Will your Pardot dreams ever come true?

While some Pardot Admin recommendations get picked up and implemented faster than others, it all depends on community participation and perceived need from the Pardot product team. In fact, to help drive ideas, Salesforce created a prioritization system (the next cycle starts in mid January 2021) where you can see top feature suggestions across the ecosystem battle it out!

You may be wondering, do any ideas actually make it to the product? The answer is yes.

Dreams do come true! In fact, these two ideas were just releases in the last release.

Our friend Jen Kazin recently discussed the new Email Builder at ParDreamin earlier this month. You can watch a quick demo of the feature by Salesforce here

Are there any features or functionality you wish you could see? If so, let us know below. With a little bit of luck and support from your Pardot and Salesforce Ohana, you might also uncover the secrets of the IdeaExchange and get your idea on the scoreboard.

Don’t forget to vote for these ideas, submit your own and chat with us on Twitter, LinkedIn or simply subscribe to the blog on the left side of the page.

The post Pardot Goodies from the Salesforce IdealExchange appeared first on The Spot For Pardot.

By |2021-01-19T19:02:01+00:00January 19th, 2021|Categories: Content Marketing, Data Management, Email Marketing, Experiments, Integration|

Most Common Pardot Issues

  1. Sync errors are out of control

Unresolved sync errors will lead to your Pardot and Salesforce databases being completely out of whack. Your marketing team won’t be able to send important updates, your sales team won’t have access to important information, it’ll be anarchy.

Monitor the Sync Errors table on a daily basis. You can export the errors to a .csv file to review them in more detail. 

Common errors include duplicates, field integrity exceptions, flow errors, invalid picklist values, permissions errors, and validation exceptions. Work with your Salesforce admin to correct the root of the error.

Be sure to reimport the fixed prospects into Pardot or manually sync each one to remove them from the error queue. Remember: regular sync triggers don’t apply to prospects in the error queue.

  1. Haven’t implemented Connected Campaigns

If you haven’t enabled Connected Campaigns, chances are good that you’re doing a lot of manual reporting or your marketing data is disappearing into the ether. 

Connected Campaigns align your Pardot and Salesforce campaigns and create automated source reporting. This helps you to prove the value of marketing outreach with comprehensive Campaign Influence dashboards and gives your sales users insight into marketing interactions right inside Salesforce. 

Sure, without Connected Campaigns you can still use completion actions to add prospects to Salesforce campaigns, but you’re missing out on a lot of interesting data. You work hard on your marketing initiatives. Make sure that data is working for you! 

After you decide on your campaign fields and cleanup strategy, enable Connected Campaigns, and align your existing campaigns. Then add Campaign Influence related lists to your Salesforce page layouts, and make sure to enable Engagement History as well! 

When you’re all set up, make sure to check out our free Campaign Influence Starter Pack to get a head start on the reporting that is going to change your life! 

  1. Maintaining a sleepy database

Don’t pay to hold onto records you aren’t emailing. 

Create 3 lists using the rule called “Prospect has been emailed,” and set the criteria to:

  • “Emailed at least 1 time in the past…” for 30 days (1 month)
  • 90 days (3 months)
  • 180 days (6 months). 

The Emailed in the past 30 days list should have the largest number of prospects. 

If it doesn’t, meaning your prospects haven’t been emailed in the past 2 or 3 months, consider running a wake the dead campaign. Identify your 2 best performing content offers: look at white papers, blog posts, webinars, guides, reports, anything you publish. Then create a series of 3 emails: offer the best content, then the second-best content, then send a message explaining that you haven’t heard from the prospect recently so you’re going to remove their information. If they interact with any of the email content within, say, 2 weeks, they’re active and mailable! 

If not, send them to the Recycle Bin and focus on your actually active database.

If you’re concerned about maintaining GDPR-compliant explicit permission, consider running a permission pass on anyone in your database who hasn’t opted-in. First, check that your Email Preference Center is set up (see #5 below!). Then send a friendly, direct email to your prospects linking them to your Email Preference Center so they can opt into whichever lists they want, and bam, they’re mailable!

If they don’t opt-in or you don’t want to take the chance of asking them to, send them to the Recycle Bin and focus on your actually mailable database.

  1. Skipping automations

Marketers wear a lot of hats and get a lot done, so it’s no surprise that sometimes we run out of time to get absolutely everything set up. But today, give yourself the gift of Pardot automations!

Take a step back and review all available automations against your marketing strategy. What automations would make your life easier? Where could you be capturing data on prospect actions and intent? What can you set-and-mostly-forget-but-still-check-occasionally? 

Use Automation Rules to identify a group of prospects and run actions: send activity-based emails, add prospects to Salesforce campaigns, tag prospects, and more.

Use Engagement Programs to group similar actions against the same audience, nurture prospects over time, and perform database management checks.

Use Page Actions on high-value website pages to increase a prospect’s score, alert the sales team, assign tasks, and trigger automated emails. 

Use Dynamic Content to customize landing pages and follow-up emails to targeted accounts or industries. 

Use Custom Redirects integrated into your social media strategy to track interactions. 

Use Completion Actions automate lead assignment/routing, campaign association, and list management. 

Use Dynamic Lists to segment your database into personas based on region, industry, product interest, title, and other important factors. 

Use a combination of Automation Rules and Dynamic Lists to automate junk data cleanup.

It’s also a good idea to review your existing automations and make sure the right tool is performing the right actions. 

  1. Not providing an opt-down option

The Email Preference Center is a central location for your prospects to tell you what they want from your email marketing, and can often result in prospects opting down instead of opting out. Make sure you give them options! 

Set up your Email Preference Center to include lists for all products and services your company offers. If industry or topic are important to your audience, include those too. Consider including email frequency, event type, content type, or other company-specific options. 

Make sure your company name and logo are displayed prominently. Include company branding like fonts and colors. Use clear, friendly language and easy-to-use fields and buttons.

Make sure there aren’t any Pardot lists mistakenly set to “Public” because those will show up on your default Email Preference Center.

Even if your company is using a custom Email Preference Center page or even a form cleverly styled to look like one, you still need to maintain the default Email Preference Center because it could be inadvertently linked in an email or on a landing page.

PS, it’s also really important to brand your Unsubscribe Confirmation page. Don’t sleep on this chance to create a seamless branded experience for your prospects – even if they are unsubscribing.

The post Most Common Pardot Issues appeared first on The Spot For Pardot.

By |2020-10-26T16:35:00+00:00October 26th, 2020|Categories: Integration|

DIY Pardot Audit: 5 Step Quick Audit

  1. A seamless Salesforce-Pardot sync: Your marketing and sales teams all rely on having accurate information. Make sure your Salesforce connector is working, without permissions issues or sync errors, and check it regularly. Here’s what to check:
  • Connector User: If you are using the Connector User (vs. the B2BMA Integration User), it should be an account on your company’s email domain, such as [email protected] If you are using a person’s account as the Connector User, be sure it is a current employee and an administrator can access their account if needed. 
  • Permissions. Make sure the Connector has all the Salesforce permissions it expects. If it doesn’t, you’ll see a large yellow box with an error message describing which permissions need to be added.

  • Connector Type. Confirm whether you are on V1 or V2, and if you are eligible to upgrade to V2. Click here to review the upgrade considerations. 
  • Prospect Creation. Review the connector setting for “Automatically create prospects in Pardot if they are created as a Lead or Contact in Salesforce” and ensure it matches your company’s goal. If you want a two-way sync between Pardot and Salesforce, or want all Leads/Contacts in Pardot, this setting should be enabled. If it is enabled, check that it’s adding new prospects to the correct campaign; we most often see a campaign called “Created in Salesforce” or “Sales-Generated.”
  • Sync Errors. Monitor the Sync Errors table on a daily basis to ensure your prospects are syncing to Salesforce as expected. You can export the errors to a .csv file to review them in more detail. Common errors include duplicates, field integrity exceptions, flow errors, invalid picklist values, permissions errors, and validation exceptions. Work with your Salesforce admin to correct the root of the error, then reimport the fixed prospects into Pardot or manually sync each one to remove them from the error queue. Remember: regular sync triggers don’t apply to prospects in the error queue.
  1. Effective lead entry: When someone is ready to contact you, it’s important to make the process easy for them. If your forms are too long, causing errors, not syncing properly, not alerting your sales team, or your autoresponders aren’t working, you’ll lose leads. Here’s what to check:
  • Forms. Utilize progressive profiling and dependent fields to keep your forms short. The first time someone fills out a form, ask them for only as much information as sales absolutely needs to start a conversation. Use the “always display” option only for the email field, and any fields that are really important to confirm. 
  • Form Handlers. Make sure your form handlers are set so that only the email field is required. This avoids potential submission errors. If there are fields you absolutely need, be sure to customize your form handler’s error message to tell you which field is missing when a submission fails. 
  • Lead assignment. How are you assigning leads? If you’re using a queue or group for a round-robin assignment, check that the sales team is monitoring those. If you’re using an Engagement Studio Program to send an autoresponder and process lead assignment, make sure the program isn’t set to run during business hours only, as that would delay the assignment. If you’re using an Automation Rule, make sure the rule is active.
  • Autoresponders. According to GetResponse, autoresponders such as welcome or thank you emails have the strongest open rates of any emails (88.7% open rate and 35.01% click-through rate, on average). Be sure all forms send an autoresponder. Check that the autoresponder Email Template(s) are being sent from a person or a monitored email address (no [email protected] email addresses, please!), with an engaging and appropriate subject line, and render well across all devices, especially mobile. This is a huge opportunity to get in front of an engaged prospect – harness it! 
  1. Administration: Most Pardot account settings fall into the set-it-and-forget-it-forever category, but it is important to review a few of them occasionally. Set a reminder on your calendar to check these every few months. Here’s what to check:
  • Product and Service Notifications. This is especially important if you inherited a Pardot org from someone else or worked closely with a consultant on your implementation. Pardot uses these settings to communicate with you in case of issues with usage limits, compliance, critical incidents, and updates requiring user action. Be sure that the person listed here is a current employee of your company, and that their email address is correct. 
  • Usage and Limits Table. This handy table shows all available Pardot features, your current usage, your account limit, and a utilization bar and percentage. Sort by the utilization column to easily view features that are approaching their limit. The most important ones to consider are your mailable database, file storage, automation rules, and engagement programs. Monitor usage on a regular basis so you don’t run up against the limit as you’re trying to create a new marketing program.
  1. Domain authentication: Maintaining a verified email sending domain and validated tracker (or vanity) domain ensures a seamless user experience for your prospects as they interact with your marketing assets across the internet. Here’s what to check:
  • Email Sending Domain: Setting up email authentication is critical for achieving good deliverability. Major ISPs and spam filters check authentication when determining whether to allow emails into a recipient’s inbox, so if you are sending from an unverified domain your emails could end up in a filter, marked as spam, or even blacklisted. Your email sending domain should have verified entries for SPF, DomainKey Policy, and DomainKey. If you are seeing any errors here, work with your IT team to resolve the issues ASAP. 
  • Tracker Domain(s). This feature allows you to assign a brand-specific vanity domain to Pardot assets like landing pages, custom redirects, forms, content, and more. You can add multiple tracker domains as they apply to different parts of your brand or business. Each tracker domain should be validated, SSL-enabled, and default to HTTPS. Your main tracker domain should be set to Primary. If you are seeing any errors here, work with your IT team to resolve the issues ASAP.
  1. Clean house: Many of us don’t love tidying up, but we can’t argue that a tidy Pardot org benefits everyone. Creating a regular maintenance schedule will help you maintain a clean org and avoid undertaking a major clean-up project down the line. Here’s what to check:
  • Data Cleanliness. From spambots to competitors to prospects who want your content but really don’t want to provide their info, junk data is going to find a way to get into your system. You can set up dynamic lists to identify and mitigate junk data, keep your database clean, and pass good data over to sales. My colleague Erin Duncan explains how
  • Asset Audit. No one wants to sift through a marathon-length dropdown menu to find that one particular recipient list for an important email send. Review your Email Templates, Landing Pages, Forms, Form Handlers, Engagement Studio Programs, Automation Rules, and Lists, and Dynamic Lists on a quarterly basis and recycle assets that are older than 2 years or you otherwise won’t immediately need. 
  • Naming Conventions. Having a naming convention will keep Pardot organized and allow you to quickly filter and identify your marketing assets. This is especially important when a team of marketers work alongside each other because Pardot uses dropdown lists for many features. If your assets don’t follow a naming convention they can be impossible to find. Consider also using tags to help with filtering and clean-up. 
  • Recycle Bin. The Pardot Recycle Bin is a great way to clean up old assets instead of permanently deleting them. Items in the recycle bin don’t count toward usage limits, so if you really want to hang onto that 2014 event landing page, you can. 

The post DIY Pardot Audit: 5 Step Quick Audit appeared first on The Spot For Pardot.

By |2020-10-18T16:40:00+00:00October 18th, 2020|Categories: Integration|