Texas Dreamin’ Recap: May 2023

Deep in the heart of Texas, where the bluebonnets bloom and the sun works overtime, community members gathered in Austin to celebrate, share knowledge and inspire others with the impact of Salesforce. Powered by Salesforce community leaders from across Texas, the Texas Dreamin’ conference is committed to empowering “users, admins, developers, and partners by creating an energetic environment for strong connections, learning core skills, and building great careers.”

Team Sercante at Texas Dreamin’ 2023

The Sercante team had a strong showing with 8 attendees presenting 5 sessions! 5 of our team members were first time attendees of a Dreamin’ event, and we had 4 of our Marketing Champions present. The conference was held at the AT&T Conference Center on the University of Texas at Austin campus, so a couple of alums on our team convinced us to brave the Texas heat and walk across campus for a school spirit photo in front of UT’s famous tower.

Conference Kickoff

We kicked off the event with a warm, Texas sized welcome from the event organizers, and we met the team behind ROCK, Ride On Center for Kids, the recipient of a $5,000 donation via the Community Give Back initiative. ROCK shared how Salesforce allowed them to focus on providing equine-assisted services to children, adults, and veterans with physical, cognitive and emotional challenges, declaring that “data drives the impact.”

Salesforce Vice President and CTO for Internet of Things, Charlie Issacs, then came on stage, filmed a group message to our friends at India Dreamin’, and launched straight into a lively Demo Jam. Pharos, an observability application for Salesforce errors,  was crowned the winner after their song-filled demo and we were off to join an array of diverse, insightful and thoughtful sessions. 

Sessions

Texas Dreamin’ hosted a variety of sessions around the Salesforce ecosystem, including guidance on career development, admin tips & tricks, developer resources, and marketing strategy. Below are some session highlights:

Keynote

Zayne Turner leads Architect Relations at Salesforce. A poet by education, her team creates resources and tools to help everyone doing architectural work with Salesforce create well-architected implementations.

With anecdotes about her own career background to guide the conversation, she spoke about how to become “disruption proof” in the face of great technological change. AI tools were the primary topic at hand, and she suggested proactively understanding this great paradigm shift with the Skill Up on AI , a Trailmix offered by Salesforce. 

Texas Dreamin’ 2023 Keynote

From her perspective, the key to being “disruption proof” is resilience, which often equates to being graceful in the face of adversity and keeping a focus on the big picture.

Five Critical Steps to Change Management

Zack Baker and Alycia Wright with Silverline CRM led a session on change management as a focused area of practice for Salesforce projects. The change manager is a role outside of project management, focused on supporting and enabling adoption of a finalized development project.  Their critical steps for approaching the process are Alignment, Communication, Training, Reinforcement, and Measurement – incorporating these steps and this role early in the development helps ensure adoption of the solution design. Some technical tools in the Salesforce ecosystem that can help support this include In-App Guidance, Knowledge Articles, and MyTrailhead.

Discovery as a Dialogue with Jodi Hrbek

Jodi Hrbek, Author of Rock your Role as a Salesforce Admin, led us through the 5G Framework, which is described as “an approach for conducting discovery sessions that ensures you’re solving the right problems with the right-sized solutions.” Jodi discussed the importance of rapport among stakeholders, and expounded on how the pandemic and remote work have exposed how critical rapport is when it comes to keeping a pulse on how others feel about a project to avoid going off the rails. She also encouraged us to make sure everyone involved agrees that conversations about ideas doesn’t necessarily mean you’re committed to moving forward with the ideas – getting everyone on the same page will help all stakeholders be more willing to have exploratory conversations.

Best Practices for Building Strategic Customer Journeys

Sercante’s Marcos Duran led a session introducing marketers in the audience to the concept of building strategic customer journeys. His advice was starting with a simple and realistic concept and prioritizing 3 key principles: Consistency, Personalization, and Real-Time Engagement. Marketers should review their data and content and pick a limited selection of channels to begin the process – then with internal alignment draw out the process on a whiteboard or in a flowchart tool. Taking these concepts into consideration in the planning stage will enable a smooth building and testing process in your marketing automation tool.

 

Marcos Duran presents at Texas Dreamin’ 2023

Fantastic Frameworks for Fast, Feature-Filled Flows

Salesforce consultant, Evan Ponter, led a great technical session on flow optimization. The key to his presentation was limiting the number of elements and queries in flow to ensure they run as smoothly as possible. He walked us through a variety of technical hacks to keep the elements – including limiting all before-save automation to a single flow, using lookups in formulas instead of “Get Record” automations where possible, leveraging record collection variables, and referencing the org url with API to make deployment between orgs easier.

Getting Creative with Lead Assignment using Flow and Apex

Sercante’s Erin Duncan and Jacob Catalano presented a clever solution to improve lead routing using flow and APEX. They covered how lead assignment rules work in Salesforce, along with the limitations on how the rules are only fired when the lead is initially created.

Their demonstration showed how to utilize a flow and APEX to trigger those assignment rules to run again and re-assign leads in certain situations.

Erin Duncan and Jacob Catalano present at Texas Dreamin’

Solve Your Reporting Challenges With Formulas

David Carnes from OpFocus takes us back to the basics of formulas in excel and of course Salesforce. It is clear that David enjoys this topic and was even able to share in a few secrets around Salesforce reporting like hidden operators, cross-block summary formulas, and formula prompts (shh, just don’t tell anyone). If find yourself hitting a wall with reports try one of these “hidden” prompts.

Solve Your Reporting Challenges With Formulas

How AI Neural Nets like ChatGPT are Empowering Salesforce Professionals

If you have been following ChatGPT, generative AI, and similar trends on LinkedIn, then you probably know Mark Good, Founder of AI Force Training

Mark shares the basics of ChatGPT and how it will contribute to the way that business continues to transform well into the future. He hit the message home by emphasizing on specific examples of how ChatGPT along with business leaders can put AI to work to help people become more efficient.

Examples included driving team learning, formula generation, and validation rule creation in the Salesforce ecosystem. If you haven’t gotten started with AI and GPT yet, we recommend you follow Mark on LinkedIn. 

Vendors & Sponsors

Between the sponsors that participated in the kickoff Demo Jam and the vendor alley way between session rooms, we got to see demos of a lot of awesome Salesforce tools that can supercharge your org. 

  • Copado – Copado is a DevOps tool that helps manage releases in Salesforce software development pipelines. This includes a comprehensive set of tools for managing development requests, ensuring thorough testing, and assistance in deploying configurations between orgs.
  • GetAccept – A Sales enablement tool that helps salespeople provide a great digital experience to buyers. Their demo jam showed off a sales person quickly customizing and sending a contract for signature based on well-designed templates through an easy-to-understand assembly wizard.
  • Pharos – Pharos supports admins and developers with dashboards that categorize and visualize any errors encountered in the org. This enables quick resolution by reducing time needed to unpack the error. 
  • RenderDraw – a useful tool for any company with complex catalogs or parts ordering interfaces. You can load existing product catalog imagery into the tool, then map diagrams into interactive links in the platform, creating a visual interface to construct quotes quickly with the appropriate line items.
  • Revenue Grid – positions their tool as a method to identify any potential revenue leaks or opportunities by increasing activity visibility in your Salesforce org.  Their activity capture tool goes a step beyond Salesforce inbox and Einstein Activity Capture tools by logging more info and relationships from email communications into Salesforce. They also provide pre built reports on productivity and a tool for organizing sales cadences.

Conclusion 

It was great to meet up with colleagues, customers,  and community members in Austin! As a community-led event, you can definitely feel the emphasis on professional development and learning from each other.

The sessions were nicely balanced between detailed technical guidance, overall business strategy, and suggestions on how to better personally present and manage your presence in the ecosystem. Overall, well worth attending if you’re a Texas Salesforce professional or looking to break into the industry – the conference is loaded with resources to help everyone find their niche and become successful on the platform!

Thank you to Tamara Buran for collaborating on this post!

Original article: Texas Dreamin’ Recap: May 2023

©2023 The Spot. All Rights Reserved.

The post Texas Dreamin’ Recap: May 2023 appeared first on The Spot.

By |2023-05-24T17:48:15+00:00May 24th, 2023|Categories: Career Development, Community, Events|

TrailblazerDX: 2023 Conference Preview for Marketers

We’re getting ready for TrailblazerDX 2023 (formerly TrailheadDX) — which was previously known as the big Salesforce community conference event for anyone who builds on the Salesforce platform using developer or declarative solutions. However, we’re finding that people who fill roles from all corners of the Salesforce ecosystem are traveling to TDX in recent years. That can include Salesforce admins and general users, consultants, and analysts in addition to developers and architects.

In this post, we’ll cover all the things our marketing friends should know about the 2023 TrailblazerDX conference.

2023 TrailblazerDX Details

TrailblazerDX is taking place March 7-8, 2023, in San Francisco as well as virtually through Salesforce+ live streams and on demand after the event ends. Salesforce is expecting around 25,000 attendees who can choose from 200+ technical sessions, product demos, workshops, and hands-on learning.

Go here to check out the official Salesforce description for the event.

If you’re a marketer or support a marketing team from any one of those roles and nerd out about the backend of Salesforce, then there’s a good chance you’ll want to catch a few TrailblazerDX sessions this year. 

Sercante Team TDX Sessions

Team Sercante will be out in full force at TrailblazerDX. If you’re going to be there in person, let us know so we can meet up to chat. 

You can find our dragons dropping knowledge during these sessions:

Account Engagement Extensibility: Automation to the Extreme

Tuesday, March 7 | 12 PM PT | Learn More

Learn how to expand communication channels and expand the event experience with marketing app extensions. Discover how to reduce manual efforts with API V5 for Flow.

Speakers:

Discover How Data Cloud for Marketing Unifies Customer Data

Tuesday, March 7 | 1:30 PM PT | Learn More

Customers are constantly changing and your data needs to evolve with them. Learn how to make every digital moment smarter using the power of unified data within Data Cloud for Marketing.

Speakers:

  • Adam Erstelle, VP of Technology, Sercante
  • Heather Rinke, Salesforce Product Director, Sercante

Evaluate and Make Critical Design Decisions 

Wednesday, March 8 | 12 PM PT | Learn More

Learn how an admin, architect, consultant, and developer approach critical design decisions. See how each role evaluates challenges when solving for specific user needs.

Panelists:

  • Skye Tyler, Solution Architect, Exponent Partners
  • Adam Erstelle, VP of Technology, Sercante
  • Karmel James, Senior Salesforce Administrator , Viz.ai
  • Hayley Tuller, Founding Partner & Head of Services, Navigators
  • Michelle Hansen, Principal, Slalom

Marketing-focused TrailblazerDX sessions

We’re always on the lookout for sessions our fellow marketers should catch. 

You’ll want to attend these sessions if you’re attending TrailblazerDX in real life this year. But if you’re not gonna be there in person, then check out the full schedule of sessions you can watch virtually on Salesforce+.

Dive into Data: CRMA vs. Salesforce Reports and Dashboards

Tuesday, March 7 | 1 PM PT | Learn More

Review Salesforce reports and dashboards and introduce learners to the world of CRM Analytics. Compare product features, uncover nuances, and take your analytics insights to the next level.

Speakers:

  • Rahul Shah, Manager, APAC Delivery, Salesforce
  • Mari Greenburg, Principal Instructor , Salesforce

Best Practices for Implementing Data Cloud

Tuesday, March 7 | 12 PM PT | Learn More

Learn to unlock value across the implementation journey for Data Cloud, Salesforce’s customer data platform, from use case discovery to data ingestion, unification, segmentation, and activation.

Speakers:

  • Arvind Raman, Director, Cloud Solution Alliances , Salesforce
  • Andrew Lee, Product Marketing Manager, Salesforce

Find Your Community in the Cloud

Tuesday, March 7 | 12 PM PT | Learn More

New to the Salesforce ecosystem? Building professional connections and strong relationships requires work. Learn how to forge your own path and create your community with Salesforce.

Speakers:

Marketer Networking Knowledge Hour

Tuesday, March 7 | 12:30 PM PT | Learn More

Marketing is as hot as a firecracker, but how do you ignite that spark? Marketers need to constantly be plugged in. Learn about the power of brand advocacy and nurturing community to achieve success.

Community Cove Networking Event

Maximize Mobile Engagement

Tuesday, March 7 | 3 PM PT | Learn More

Learn how to increase user engagement with your mobile app by taking advantage of event-driven journeys, in-app experiences, and push messages.

Speakers:

  • Caitlin Dwyer, Senior Product Manager, Salesforce
  • Monica Marathe, Product Manager, Salesforce

An Architect’s Guide to Cross-Cloud with Data Cloud

Tuesday, March 7 | 3:30 PM PT | Learn More

Learn the foundations of successful cross-cloud architecture across the Lightning Platform, Commerce Cloud, Marketing Cloud, and Data Cloud from data mapping to integration to environment management.

Speakers:

  • Craig Poirier, Sr. Director, Slalom
  • Mike King, Sr. Director, Global Salesforce Commerce, Slalom
  • Gillian Reynolds, Slalom

Deep Dive into Marketing App Extensions for MCAE (Pardot)

Tuesday, March 7 | 3:30 PM PT | Learn More

In this session, we will examine the different use cases for MCAE External Actions & Activities and demonstrate how to leverage external actions within Engagement Studio to send a webhook.

Speakers:

  • Brandon Walton, Consultant, Cypress Learning Solutions
  • Tasha Rucker, Founder, Principal Consultant, ReadyCRM

Architect the Ultimate ABM Experience

Wednesday, March 8 | 11 AM PT | Learn More

Learn how Copado leverages Sales Cloud to connect and power ABM journeys across digital ads, BDR outreach, automated nurtures, sales engagement, and field programs.

Speakers:

  • Cameron Tyler, Senior Director, Demand Generation, Copado
  • Halie Vining, Sr. Director of Field Marketing, Copado

Explore the Marketing Cloud Programming Languages

Wednesday, March 8 | 11:30 AM PT | Learn More

In this session we will cover the programming languages available on the Marketing Cloud Platform and how to use them. We will explore AMPscript, SSJS, GTL, SQL, and more.

Speakers:

  • Danielle Larregui, Marketing Cloud Developer Advocate, Salesforce

5 Tips to Optimize Your Data Lifecycle

Wednesday, March 8 | 12:30 PM PT | Learn More

During this session you will learn the five stages of the data lifecycle, common mistakes, how Salesforce can support your data lifecycle  and actionable advice for optimizing the data lifecycle.

Speakers:

  • Andrew Fragias, Product Manager, Validity

Activate Customer Data in Journey Builder

Wednesday, March 8 | 1 PM PT | Learn More

Data is the key to personalizing customer journeys. Learn how to activate data from the Customer Data Platform to inform, activate, and alter journeys in Marketing Cloud Engagement.

Speakers:

  • Abbe Spaans, Senior Director, Product Management, Salesforce
  • Miku Konsolas, Principal Architect, Salesforce
  • Tyler Staley, Director of Product Management, Salesforce

Dynamic Content: Personalization Taken to the Next Level

Wednesday, March 8 | 1 PM PT | Learn More

In this session you’ll learn how dynamic content and personalization can reduce unneeded friction points in the buyer’s journey. Powered by Marketing Cloud Account Engagement (Pardot).

Speakers:

Personalize Customer Journeys with Vonage Communication APIs

Wednesday, March 8 | 1:30 PM PT | Learn More

Businesses need to streamline customer journeys across channels. Learn to create customized conversations with Salesforce CRM and Vonage communications APIs and bring together data, systems and users.

Speakers:

  • Oscar Rodriguez, Senior Director Global Solutions Engineering, Vonage

Increase Productivity: Customizing the Marketing Cloud

Wednesday, March 8 | 3:30 PM PT | Learn More

Learn how to leverage Package Manager and custom activities to supercharge your customer engagement with Marketing Cloud and empower your marketing teams to do more.

Speakers:

  • Mark Rosato, Senior Solution Engineer, Salesforce

TrailblazerDX 2023 Musical Guest: Fallout Boy

Did we mention Fallout Boy is the TDX musical guest this year? 

Those of us who aren’t attending IRL are fighting the FOMO in hopes that the show will be broadcasted live on Salesforce+.


Image: Salesforce

See you at TDX 2023!

So, TrailheaDX was known as the developer conference, but TrailblazerDX opens the doors for everyone on the Salesforce platform to learn how it works. 

And while marketers don’t always get the attention they deserve, we see lots of exciting things on the horizon for our pals. It’s especially evident at this year’s TrailblazerDX conference.

Attending TrailblazerDX in person?

If you’re lucky enough to catch TrailblazerDX in person this year, then we should meet up! 

Visit this page to let us know you’re going. We’ll reach out to find the perfect time to talk. And remember to say “hi” to our dragons who are part of the following TDX sessions:

  • Discover How Data Cloud for Marketing Unifies Customer Data | Learn More
  • Account Engagement Extensibility: Automation to the Extreme | Learn More
  • Evaluate and Make Critical Design Decisions | Learn More

Have a favorite memory from last year’s TrailblazerDX conference? Tell us about it in the comments.

Original article: TrailblazerDX: 2023 Conference Preview for Marketers

©2023 The Spot. All Rights Reserved.

The post TrailblazerDX: 2023 Conference Preview for Marketers appeared first on The Spot.

By |2023-02-19T00:32:56+00:00February 19th, 2023|Categories: Career Development, Community, Events|

Salesforce World Tour NYC Recap: December 2022

About a mile and a half west of their Midtown Manhattan office tower, Salesforce hosted their World Tour New York for Winter 2022 at the Jacob Javits Center in NYC.

The usual characters were walking around, like Einstein, the Genie rabbit (Marc Benioff’s admitted favorite) and the Trailblazing bear. But amongst the crowds and the usual pomp there was a clear theme that permeated through the entire event.

Salesforce World Tour NYC Theme: Are you a customer company?

From the keynote session, through to many of the product updates and case studies, Salesforce asked the question; are you a customer company? And to that rhetorical question, they had the answer. 

Using many of the tools you may already be familiar with, such as Slack or B2BMA, Salesforce Customer 360 helps you build an organization that is focused on the customer and their needs. But really what we’re talking about here is harnessing the incredible tools in the Salesforce ecosystem to create efficiencies and easier access to data.

The 7 Habits of a Customer Company (keynote address)

During the Salesforce World Tour keynote address, Salesforce CEO, Marc Benioff highlighted what he calls the 7 Habits of a Customer Company. 

  1. Salesforce Customer 360: is not so much a single product offering, but the concept of utilizing Salesforce tools to create a complete view of your customer, shared by various departments like sales, marketing, service, etc. The Customer 360 puts your customer in the center.
  2. Create a single source of truth. Most organizations have data throughout different systems. There wasn’t an easy way for customers to connect all of their data and integrate it into one platform. Mulesoft helps companies connect data from different sources to create one single source of truth.
  3. See and understand your customer. Because of the many different data storage needs companies have, they have created their own data lakes to house information. This causes “data silos” and during his keynote address, Benioff admitted this was their [Salesforce’s] mistake. Introducing, Salesforce Genie Customer Data Cloud, which is a new data warehouse product, powered by Tableau, that is deeply integrated with Salesforce and offers real-time, automated access to your data. 
  4. Maximize time to value. Using Industry Clouds, organizations can save on customizations because these various industry clouds already contain the language and processes different organizations use, such as nonprofit, education and financial clouds. Think of it as a template for your Sales Cloud org that contains the industry-specific customizations you need.
  5. Do impossible things as a team. Slack is a terrific collaboration tool and since being acquired by Salesforce in July 2021, the integration has continued to improve. I watched a terrific demo in the Campground (exhibitor area) of Slack’s integration and it really was impressive. Teams can collaborate on Accounts and Opportunities, pull in various stakeholders and work together to close business. Doing “impossible things” may be a bit of hyperbole, but the value for teams (geographically separated more now than ever before) is obvious.
  6. Save time, save money and grow revenue. Salesforce president and CMO, Sarah Franklin gave  kudos to the “Success Ecosystem” that includes partners, app developers and support teams. Furthermore, the innovation from these players in the ecosystem results in more automated processes, faster service response times and lower support costs resulting in efficiencies and profits.  
  7. Finally, Trailblazers! The folks that make the magic happen for organizations every day. Growth in the Trailblazer community has created what Franklin called a “Trailblazer economy,” referring to millions of new jobs, business revenue and community members/groups. I love my black Trailblazer zip-up sweatshirt and wear it with pride.

Introducing Net Zero Cloud

Sustainability is a core value for Salesforce as an organization. Their goal is to achieve net zero emissions by 2050. Recognizing that this is important to many companies, Salesforce has introduced Net Zero Cloud. 

This new cloud product offers a management platform for a company’s carbon footprint. It helps you track and manage your environmental impact. You can run emissions forecasting and simulations, optimize different areas for efficiency and even work with your suppliers on their environmental goals. Additionally, the carbon accounting features let you convert your energy consumption into carbon emission data. 

The Net Zero Marketplace also provides a place for companies to purchase carbon credits to offset their environmental impact.

Wandering into the Salesforce World Tour Campground

The Campground, Salesforce-speak for exhibitor hall, was abuzz with tons of activity. There were several mini theaters with tree-stump seats providing short presentations on everything from Customer 360, Slack integrations, demos and case studies. 

Trailblazer Forest was always a busy spot for seasoned Trailblazers and admins just beginning their education journey to meet up and learn more about the latest offerings, pick up some cool swag (I left empty handed), and show off their skills. 

I grabbed a seat, err, tree stump at the Customer Success Theater to watch a presentation on the 6 Guiding Principles for CRM Adoption, but missed out when the required headsets were all taken. But don’t feel too bad for me, I spent that time catching up with a great client in the partner’s hangout nearby. 

Though it may seem trivial, I loved the way Salesforce designed the Campground. Those of us that have been to other industry trade shows know that you typically find yourself in large concrete rooms, walking between narrow pathways, desperately seeking coffee or a restroom. However, the Campground was nicely decorated with lots of signs, decorations and plenty of space between exhibits (except during peak hours), with multiple opportunities to grab a snack, coffee or a drink.

The Slack demo I watched was terrific. It was sort of a “day in the life” approach to a demo and you got to see how an organization was able to collaborate with an account and eventually an opportunity. No meetings, no endless email chains, just collaboration. It was impressive.

My Favorite Session: Delivering Success as a Salesforce Admin, the Skill Every Admin Needs…

I was expecting this session to be a general overview of tips for Salesforce admins, but the focus was on one single thing. Arguably, one of the most important skills every admin needs to master. Flows. For a brief introduction, check out this terrific overview of Flows.

What was once done using complex Apex code can often be done with Flows in a simple drag/drop interface, using the same “journey paths” look and feel of Pardot’s Engagement Studio. And what is probably being done right now in your org by Workflows Rules and Process Builder will eventually need to be a Flow. 

Note: Workflow Rules and Process Rules are being retired in Winter 2023.

Overall, the session inspired me to sharpen my own Flow skills so that I can take advantage of all of the new functionality that will (pardon the pun) flow through Salesforce Flows. It’s essential that every Salesforce admin is able to automate both simple and complex business processes and Flows is the future.

Salesforce World Tour is Worth the Effort to Attend

Salesforce hosts these events all over the world and if you’re fortunate enough to be a reasonable distance from one of the host cities, it’s worth it for anyone that interacts with Salesforce as part of their role. 

The learning opportunities are practically limitless, in fact, there is no way to take in all the sessions you want simply because many sessions are scheduled concurrently, which forces you to make some tough decisions. 

The event is sponsored by the few dozen or so exhibitors that are usually represented by some of the big players in the AppExchange. But the event is well organized and designed to get you excited about everything available in the massive Salesforce ecosystem. It’s certainly not simply a trade show where endless rows of booths vie for your attention. Not at all. It’s an education event. You’ll leave inspired to try something new, explore a new product, or seek to sharpen your skills in one area of your work. 

A few tips for your next World Tour:

  1. Arrive before the exhibit hall opens. I arrived about 30 minutes before the event opened and that gave me the opportunity to grab my credentials and get the lay of the land without rushing. It’s just too massive and the lines get too long to wait until you’re trying to get to your first session.
  2. Figure out specifically what vendors and sessions you want to visit. Make sure you know what you want to learn more about and plan around it. If you rely on wandering around looking for something interesting you’ll likely miss sessions that you would otherwise be interested in. There’s too much to see and do.
  3. Similar to the first tip, arrive as quickly as possible to each session. I missed several sessions simply because I was too late to get a seat or the privacy headphones. Thankfully, the venue had coffee and refreshments on every level so I didn’t need to go out of my way for a cup of coffee, which I am always willing to do.

And make sure you check out this blog post from Andrea Tarrell to make sure you get the most out of Salesforce community events in the future.

Original article: Salesforce World Tour NYC Recap: December 2022

©2022 The Spot. All Rights Reserved.

The post Salesforce World Tour NYC Recap: December 2022 appeared first on The Spot.

By |2022-12-20T21:28:04+00:00December 20th, 2022|Categories: Community, Events, Real Talk|

Get Your [Insert Topic] Groove on at Salesforce World Tour NYC

No, that’s not a typo or forgotten placeholder in the title. It’s a representation of the wide range of sessions happening at the final Salesforce World Tour event of 2022 (December 8 in New York City)!

If you’re not able to get to NYC, you can watch virtually on Salesforce+. However you choose to engage, it’s FREE. Reserve your spot here. 

With 121 sessions happening in just one day, it can be overwhelming to craft your strategy and get the most out of your day at the Javits Center. 

If you’re not sure where to start, get 9 essential tips for attending Salesforce events in this blog post from Andrea Tarrell. Then, read on for the lowdown on Salesforce World Tour NYC.

Important notes if you’re attending Salesforce World Tour New York in person

⭐Sercante will be in the house!  If you spot one of us (look for our snazzy “Sercante” t-shirts), please  stop us to say hello (see who’s attending)

  • All sessions are first come, first seated
  • Doors open at 8:30 am (grab a morning coffee in the Campground)
  • Sessions, demos and hands-on learning begin at 9:00 am
  • Main keynote is at 10:00 am
  • Lunch is 11:30 am – 12:30 pm in the Campground
  • Afternoon sessions and demos start at 12:30 pm
  • Hit the Campground for Trailblazer networking, food and drinks 4:00 – 5:00 pm

Build your personalized World Tour NYC schedule.

Favorite sessions of interest in the schedule. Use the filters to find sessions specific to role, industry, product or topic.

Need more?

Sercante has a wide range of hands-on courses on essential topics like Salesforce integration, automations, scoring and grading, email best practices, and coding concepts like HTML & CSS. Join us to dig deeper!

BONUS: Explore Sercante’s Training Courses ➞

Some suggestions for your Salesforce World Tour NYC session selection journey:

The Basics / Admin

World Tour NYC: Main Keynote
10:00 AM – 11:15 AM EST

Hear how Customer 360 is helping Trailblazers reduce costs and increase productivity.

6 Guiding Principles for CRM Adoption

12:00 PM – 12:20 PM EST + 2:30 PM – 2:50 PM EST

Getting adoption for a new tool can sometimes be … a challenge. Get these 6 principles under your belt to get teams on board and find business value 

Enhance User Experience with Lightning Web Components

12:30 PM – 12:50 PM EST

Further your user adoption with beautiful and functional Lightning Components that are easy to create.

Make Life Easier with 10 AppExchange Apps for Admins

1:00 PM – 1:20 PM EST + 4:00 PM – 4:20 PM EST

AppExchange apps can make any admin’s day easier, but the list is overwhelming! Check out 10 highlights. (Also check out the App Demo Jam at 4:30 PM!) 

Backup & Recovery: Prepare for the Worst, Bring Out the Best

2:30 PM – 2:50 PM EST

A backup plan isn’t only for a disaster. The right backup-and-recovery solution can help you ensure data quality and drive new insights on a daily basis.

Skill Up and Connect from Anywhere

3:00 PM – 3:20 PM EST

Anyone can build a successful career, community, and company in the Salesforce ecosystem – explore the latest Trailhead and Trailblazer Community innovations.

BONUS: View Sercante’s board of Salesforce platform jobs ➞

Analytics

CRM Analytics: Product Roadmap highlights for CRM Analytics

1:30 PM – 1:50 PM EST

Drive cost savings and increase productivity by supercharging every Salesforce user with data, intelligence, and automation.

In Conversation: Building a Data Culture

2:00 PM – 2:20 PM EST

Join this fireside chat and see how you can set your business up for success with data and analytics

Salesforce on Analytics

3:30 PM – 3:50 PM EST

Learn how Salesforce uses data as a guide to be an agile organization in the face of changes and uncertainty.

BONUS: 

Genie / CDP

Salesforce on Salesforce: Turn Data into Magical Experiences

12:30 PM – 12:50 PM EST

Learn from the source! See how Salesforce uses Customer Data Platform to deliver compelling, personalized customer moments that become trusted relationships.

Learn Genie for Admins, Architects, and Developers

1:00 PM – 1:20 PM EST

Learn how Genie works and why it’s the single source of truth across Customer 360 and beyond.

Democratize and Demystify Your Customer Data with Genie

1:30 PM – 1:50 PM EST

Transform customer experience delivery across all engagement channels while driving measurable ROI.

Marketing Cloud

Create a Data Strategy to Maximize Marketing Outcomes

1:30 PM – 1:50 PM EST

Learn how to effectively harness cross-channel data to drive outcomes across the entire customer journey.

BONUS: MarDreamin’ On-Demand – Turn Marketing Into a Recession-Proof Competitive Advantage ➞

Unlock Tips and Tricks for Advanced Reporting as a New Admin

2:10 PM – 2:30 PM EST

improve value for your users and easily enable your teams with the data they need to be successful with advanced reporting features.

BONUS: Salesforce Native Reporting: Get More From Your Data ➞

Level Up Your Lead and Account Nurturing with AI

2:30 PM – 2:50 PM EST

AI can help you identify the best leads and accounts for targeted campaigns that nurture them to the point of conversion.

Automate a Personalized Web Experience for Every Customer

3:30 PM – 3:50 PM EST

Learn how to efficiently deliver site visits that drive relevant customer experiences with Marketing Cloud Personalization.

BONUS: Marketing Cloud Personalization: 3 Use Cases and Implementation Tips ➞

Sales and Service Clouds

Transform your Contact Center

9:30 AM – 9:50 AM EST

Learn how you can transform your legacy contact center into an intelligent, omni-channel engagement center.

5 Ways to Save Costs and Drive Efficiency in Selling

3:00 PM – 3:20 PM EST

Learn how Salesforce brings sales engagement under one roof, lights up a 360-degree view of your customer, and helps you win more deals.

Sales Cloud Hands-on Workshop: Territory Planning

3:00 PM – 4:00 PM EST

[Laptop Required and Limited Space] After going through guided exercises, you’ll be a TP pro! Includes a 30-day demo org to share what you learned at the office. 

Easy as 1, 2, 3: Finding, Winning, and Keeping Customers

4:00 PM – 4:30 PM EST

Learn how you can do more with less by getting back to basics with CRM and maximizing your customer relationships.

Say “hello” to the Sercante team

Please stop us to say hello!

Andrea Tarrell, CEO | LinkedIn

Angelica Cabral, Marketing Manager | LinkedIn

Pam Carey, Marketing Automation Strategist | LinkedIn

Jordyn Jaffer, Senior Salesforce Solution Engineer and Salesforce Marketing Champion | LinkedIn

Nick Loeser, Marketing Automation Strategist | LinkedIn

Original article: Get Your [Insert Topic] Groove on at Salesforce World Tour NYC

©2022 The Spot. All Rights Reserved.

The post Get Your [Insert Topic] Groove on at Salesforce World Tour NYC appeared first on The Spot.

By |2022-12-05T17:49:00+00:00December 5th, 2022|Categories: Community, Events|

Mardreamies 2022 Award Winner Story: Grassroots Innovation

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Grassroots Innovation Category Winner: FTD Disorders Registry

Here’s the solution that won the MarDreamies 2022 award for the Grassroots Innovation category, which recognizes teams that scale small businesses with Salesforce marketing tools. The MarDreamies Grassroots Innovation award went to FTD Disorders Registry, which was submitted by Sherry Harlass.

What does the FTD Disorders Registry do?

The FTD Disorders Registry (FTDDR) is designed to bring together the frontotemporal degeneration (FTD) community. This means persons diagnosed, their family members, caregivers, and friends as well as clinicians, scientists, patient advocacy groups, and the pharma/biotech industry.

Their goal is to advance the science and move faster toward finding treatments and cures for this spectrum of disorders, which includes:

  • behavioral variant FTD (bvFTD)
  • primary progressive aphasia (PPA)
  • progressive supranuclear palsy (PSP)
  • corticobasal degeneration (CBD) / corticobasal syndrome (CBS)
  • FTD with motor neuron disease (also called FTD-ALS)

A diagnosis of FTD can be isolating, so the registry was created to be a resource for patients, families, and caregivers. We provide one location to collect and share de-identified data, promote research studies, and notify potentially eligible research study candidates.

How does FTD Disorders Registry use Salesforce to reach their goals?

The team at FTD Disorders Registry is technologically savvy and uses the Salesforce platform in a unique way to support the company’s mission. Specifically, the marketing team uses Marketing Cloud Account Engagement (Pardot) to communicate with their audience while tracking campaign success so they can adjust their strategy when needed. 

The FTD Disorders Registry collects data to help researchers and direct prospects to clinical trials in the search for treatments and a cure for a group of rare diseases, for which there currently are none. Maintaining data fields is critical for reporting on these diseases. When the team updated their enrollment forms, they added several new data points in Salesforce. An intricate Pardot campaign was built to collect this additional data from participants who joined prior to the update.

Turning to the Salesforce Community for Help

Marketing teams who have limited resources know the importance of relationship building within technical communities to solve challenges that go beyond their teams’ expertise.

As a small (3 people when campaign was initiated) nonprofit registry, FTD Disorders Registry lacked time, people, and knowledge to set it up. Thanks to a Spring of Salesforce opportunity, we learned by doing guided by a wonderful (volunteer) expert (in another state). 

Assets the team built for this campaign included:

  • 1 layout template
  • 2 landing pages
  • 2 forms
  • 1 Thank You landing page on their website
  • 6 email templates
  • 12 Engagement Studio Programs
  • 17 email lists
  • 4 completion actions
  • 6 operational emails
  • 2 Thank you emails

Salesforce is the data collection tool from which enrollment and survey information is collected. The team then generated an NIH Globally Unique Identifier (GUID), which allows the sharing of data specific to a research participant without exposing personally identifiable information. They used Pardot to collect missing data fields, because they also use it to generate lists from these same Salesforce fields to send targeted emails about research opportunities.

Small Teams Use Grassroots Innovation to Accomplish Big Goals 

The team at FTD Disorders Registry truly encompasses the spirit of the grassroots innovation category. The small team wears many hats and uses community resources to figure things out when necessary.
Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Grassroots Innovation

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Grassroots Innovation appeared first on The Spot.

By |2022-12-01T20:17:14+00:00December 1st, 2022|Categories: Community, Community Spotlight, Events|

Mardreamies 2022 Award Winner Story: Best In Show

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Best In Show Category Winner: INSURICA

Here’s the solution that won the MarDreamies 2022 award for the Best In Show category, which recognizes the overall winner from Mardreamies Award submissions. The MarDreamies Best In Show award went to INSURICA, which was submitted by Andy Paden.

What does INSURICA do?

Placing over $1 billion in annual premiums for our clients, INSURICA is among the 50 largest insurance brokers in the United States and is currently the 24th largest privately-held independent agency in the country.

INSURICA employs more than 700 colleagues in 35+ offices located throughout Oklahoma, Alabama, Arizona, Arkansas, California, Colorado, Florida, Mississippi and Texas. They are constantly looking to expand their network with partners who bring additional value and expertise to the enterprise and clients.

Award-winning solution details

INSURICA wanted a way to pull in data from the Department of Transportation (DOT) alongside their client’s information/statistics. Their intention for the project is to offer a well-rounded picture of their DOT data with the end result being a customized report by account. 

By developing a connection between the data into Sales Cloud and using Pardot to call that information into an email template with merge tags.

How it works

Here’s how the solution pulls Department of Transportation Data into Salesforce and uses merge tags to dynamically populate email in Pardot. 

Using the API to call in DOT data to Sales Cloud, and the database updates that pull on a monthly basis. TO accomplish that, the team developed custom Sales Cloud fields on the account object. Then, the solution parses that data over to Pardot via mapped fields. 

Additionally, the team uses an email template with custom merge fields to populate data in a report-like layout template. Then, sales team lead members enroll their accounts to receive the email using a custom Salesforce flow action on the account record page.

Data updates monthly and the report needs to be refreshed to ensure the most up-to-date information.

And the results speak for themselves. The team at INSURICA now has custom data-centric reports to enrolled accounts.

Congratulations to the Best In Show Winners

Marketers often turn to third-party data sources to accomplish their goals. The team at INSURICA now has a customized view of carrier data that varies by account, and it does that through an innovative API-driven solution that lead to their MarDreamies Best in Show award.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Best In Show

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Best In Show appeared first on The Spot.

By |2022-11-29T21:35:00+00:00November 29th, 2022|Categories: Community, Community Spotlight, Events|

Mardreamies 2022 Award Winner Story: Personalization Perfection

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Personalization Perfection Category Winner: Zoopla

Here’s the solution that won the MarDreamies 2022 award for the Personalization Perfection category, which recognizes teams that deliver right-time, right-message marketing campaigns. The MarDreamies Personalization Perfection Award went to Zoopla and was submitted by Rebecca White.

What does Zoopla do?

Zoopla is a property website and app based in London, England. It is part of Zoopla Limited, which was founded in 2007. 

The website and app have over a million properties to browse along with helpful tools and reliable house price estimates.

Personalization Perfection Project Details

Zoopla needed to drive user adoption for a major software upgrade with their clients and internal teams, and they needed it to be completed fast. It was a task that needed to be automated due to the scale of the project. And the teams couldn’t let anyone slip through the cracks.

The team created a flow of Marketing Cloud Account Engagement (Pardot) Engagement Studio Programs (ESPs) that used third-party and Salesforce data to send clients and internal teams through personalized next steps based on their stage in the journey, as well as reminders using unique upgrade dates. 

The ESPs ensured any changes in client information were reflected in the messaging and when they were delivered, they also updated campaign member statuses that helped departments understand where members were in the journey.

Personalization through automation was the key to success

Upgrading such a large client database in a short period of time was the key problem that inspired this initiative. With so many variables, stages and a reliance on third-party and Salesforce data, there was no possibility that this could have been done manually. But, having limited internal resources and having previously used spreadsheets and other offline resources meant there was also the opportunity to change the way internal departments worked.

Using data from third-party platforms and Salesforce, ESPs seamlessly moved clients through the upgrade stages, monitoring their actions and adapting messages when needed. It wasn’t just clients receiving the right messaging at the right time, ESPs sent internal updates (campaign statuses) to each department, some of which had been used to only working with spreadsheets. This initiative streamlined the way Zoopla worked and gave them time back knowing that automation was now working for them.

Challenges they overcame along the way

A key challenge was seamlessly piecing together the stages that relied on external data. ESPs also needed to react to client changes and still send the correct information. An average CTR of 5% shows messages are resonating with clients.

Taking a complex journey and ensuring internal teams knew what was happening and what action they needed to take was a hurdle. But, Salesforce reports, tasks and campaigns are now part of their day. 100+ Salesforce tasks have been created to help teams take action.

Results from the project

Pardot allowed Zoopla to create nimble automations that reflected the original goal of automating the upgrading process. Engagement Studio Programs (ESPs) and the Pardot connector allowed them to not only personalize messaging at a time right for clients but also deliver relevant information to internal teams. That ensured they could monitor the campaign in real time and provide a feedback loop to marketing, while Salesforce API integration allowed custom information from the upgrade portal to flow through to Pardot and the ESPs.

Using Personalization to Complete Essential Business Tasks

We often think of personalization in marketing as something that changes marketing assets based on customer personas. However, personalization is something that is essential when a company needs to get things done that affect their ability to operate. This project helped the Zoopla team to get clients and internal teams upgraded to the new Zoopla CRM. And they accomplished this through an automated process that ensured everyone felt supported and nobody was left behind.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Personalization Perfection

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Personalization Perfection appeared first on The Spot.

By |2022-11-25T18:34:00+00:00November 25th, 2022|Categories: Community, Community Spotlight, Events|

Mardreamies 2022 Award Winner Story: Social Impact

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Salesforce marketing tools
  • Grassroots Innovation: Scaling small business with Salesforce marketing tools
  • Extending Pardot: API-driven marketing solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Social Impact Category Winner: Lexipol

Here’s the solution that won the MarDreamies 2022 award for the Social Impact category, which recognizes teams that utilize Salesforce to affect positive social change. The MarDreamies Social Impact award went to Lexipol, which was submitted by Miriam Childs and Julie Rasco.

What does Lexipol do?

Lexipol serves more than 2 million public safety and government professionals with a range of informational and technological solutions to meet the challenges facing these dynamic industries. The company strives to make communities safer through the development of content and technological solutions that empower local government leaders.

How does Lexipol use Salesforce to reach their goals?

The team at Lexipol is technologically savvy and uses the Salesforce platform in a unique way to support the company’s mission. Specifically, the marketing team uses Marketing Cloud Account Engagement (Pardot) to communicate with their audience while tracking campaign success so they can adjust their strategy when needed.

Enabling first responders to access essential mental health resources

In recent years, suicide has been the leading cause of death for police and firefighters—ahead of line-of-duty deaths. Research has shown that 75% of first responders have unresolved emotional issues from stress on the job, with 70% concerned about the cultural stigma around asking for help. This is preventable, but agency leaders often don’t know the risks of ignoring wellness or have the expertise to develop wellness resources first responders will trust and use.

Using Pardot to provide wellness education for first responders

In December 2020, Lexipol acquired Cordico, a wellness solution for first responders and public servants. Since then, and specifically over the last 18 months, Lexipol has utilized Pardot to create an ongoing campaign to accomplish several goals. 

Their goals are to:

  • Build awareness of the Cordico solution.
  • Educate first responders on the importance of both physical and mental wellness.
  • Break down the cultural stigma around mental health that exists in public safety.
  • Introduce key wellness topics that disproportionately affect them.

Because of the stigma surrounding wellness in public safety, education is critical. Both the Cordico wellness solution itself and the campaign surrounding Cordico focus heavily on education. Lexipol provides resources including tip sheets, Q&As, webinars and case studies that highlight critical behavioral health issues affecting first responders. These resources, shared through email campaigns and landing pages, clearly demonstrate the need for wellness, an often-avoided topic in public safety.

MarDreamies award-winning campaign results

Wellness is a challenging topic, and first responders require specialized resources and communication. Lexipol has delivered over 65,000 emails featuring case studies and other resources, and our wellness webinar invitations have generated 1,500+ leads. Over the last 18 months, since creating the quarterly Cordico wellness newsletter, subscribers have grown by 101%. Across the board, these campaigns have influenced 100+ won opportunities, meaning more agencies with the right resources.

Salesforce tools and features used in the solution

Pardot was critical in targeting the correct audience and tracking successes: List and automated emails, dynamic segmentation and engagement studios were key to Lexipol’s strategy. 

Integration with outside apps, including GoToWebinar, along with Pardot files and landing pages, were central to gathering leads. A/B testing allowed the team to hone in on the most effective topics and phrasing. Scoring, grading and connected campaigns informed the sales team of interaction data to convert prospects to customers.

Using Tech to Deliver Essential Resources to People Who Need It Most

The team at Lexipol is using the Salesforce platform in innovative ways to reach their goals. Leveraging Pardot as a communication engine, the team at Lexipol has found success in building awareness about the resources available to their core audiences. As a result, they are creating positive social change in the world by bridging the gap between first responders who work with people in the most critical moments in the lives of the people they serve and essential wellness resources that can keep them feeling their best.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Social Impact

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Social Impact appeared first on The Spot.

By |2022-11-22T21:04:00+00:00November 22nd, 2022|Categories: Community, Community Spotlight, Events|

Mardreamies 2022 Award Winner Story: Extending Salesforce

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Extending Salesforce Category Winner: Nebula Consulting

Here’s the solution that won the MarDreamies 2022 award for the Extending Salesforce category, which recognizes teams that build API-driven marketing solutions. The MarDreamies Extending Salesforce award went to Nebula Consulting, which was submitted by Kyle Blacker and Sarah Kelleher.

What does Nebula Consulting do?

Nebula Consulting started out in 2012 as a core Salesforce consultancy practice. Since then, the team has added Pardot, Communities and CPQ to their skillsets. However, Nebula Consulting’s focus then remains the same today — helping companies to grow their revenue. 

To do this effectively, they believe that first and foremost the company’s consultants must truly understand the sales & marketing process.  That drives them to only hire the very best people with relevant real-world experience. That’s why they truly believe that there is no team better to work alongside your own.

Extending Salesforce Award Project Details

The team at Nebula Consulting built Enhanced Engagement History, which is a component that’s available to all Pardot users via their listing on the Salesforce AppExchange.

The Enhanced Engagement History component allows users to view and inspect Prospect activities, regardless of which Pardot Business Unit (PBU) the user is logged into. It also allows users to interact with the activities, to view the emails sent and engaged with, without ever needing to leave the record page.

The standard Engagement History component displays activities from one Business Unit at a time depending on the BU a User was last logged into. Users are required to switch PBU just to see if there had been any cross-activity or if Users aren’t aware of this then they will see inaccurate data. Users can see an email had been engaged with, but not what the email was.

Why Nebula build the Enhanced Engagement History component

The initial concept of the product came from a problem a customer of Nebula was facing. What initially started out as a single consultant’s task evolved into several members of different teams collaborating. 

After the solution for the customer was deployed, we identified areas where this solution could be improved and developed further in a managed package to distribute via the Appexchange. We became an ISV partner as part of this process which was a complete new way of doing business for us.

Challenges the team overcame

During the initial concept phase, the team at Nebula wasn’t sure whether data from multiple PBUs could be collated into one place. In discovery and testing, they found the API in general to be a challenge; making sure to return correct information, remove unwanted data and optimize accordingly. 

Results of the project

The Enhanced Engagement History app provides time-saving and productivity benefits, not only providing greater visibility for Salesforce users without the need to switch PBU, but also in returning data using the API quicker than the standard component.

The majority of the component uses the Pardot API, however various security features using Apex were implemented. For example, ensuring that if a user doesn’t have access to a Lead, then they still can’t see that Lead. There are security checks in the background. In addition, with the flexibility of Salesforce we developed this as a Lightning Web Component that is customizable.

Finding innovation while meeting client needs

The team at Nebula Consulting found an innovative way to meet their client’s expectations. And they found a way to build on that solution so other Pardot customers can use it. 

Enhanced Engagement History reveals marketing engagement across multiple Pardot Business Units to give users rich insights to make data-driven decisions and drive meaningful customer conversations. It’s a solution that embodies the spirit of extending Salesforce, which is why it was chosen for a 2022 MarDreamies award.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Extending Salesforce

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Extending Salesforce appeared first on The Spot.

By |2022-11-22T00:03:00+00:00November 22nd, 2022|Categories: Community, Community Spotlight, Events|

MarDreamin’ 2022: Recap and How to Watch Replays

Wondering if we recorded MarDreamin’ 2022 sessions and keynotes? Well look no further. We have all the MarDreamin’ replays you seek.

MarDreamin’ is a Salesforce community conference that unites marketers for four days of virtual learning, networking, and fun. It’s jam-packed with so much content that it’s impossible to watch it all live. 

Luckily for you, all sessions were recorded with the exception of one. We’ll give you an overview of the highlights and top it off with information about watching all the MarDreamin’ replays.

How to watch all MarDreamin’ replays

Eh, we’ll get straight to the best part. Visit this page and complete the form to get access to all MarDreamin’ 2022 sessions and keynote replays. 

Every session and keynote is in there with the exception of one. The Marketing Cloud Account Engagement (Pardot) Roadmap session was not recorded. 

However, Salesforce delivers a few of these Marketing Cloud roadmap sessions each year. Keep an eye out for the next one by clicking here to become a The Spot subscriber. The monthly newsletter includes a calendar of upcoming events like these periodically scheduled Salesforce roadmap sessions.

MarDreamin’ 2022 Overview

The conference took place November 1-4, 2022, inside the Goldcast virtual summit platform. More than 2,500 attendees signed up for the MarDreamin’ event from 65 countries. 

 It included three learning tracks based on which tools attendees use and a fourth that served as a catch-all for strategy and career sessions. 

The tracks were:

  • Marketing Cloud Engagement
  • Marketing Cloud Account Engagement (Pardot)
  • Salesforce platform & Analytics
  • General/Administrative

Here’s what went down each day of MarDreamin’ 2022.

MarDreamies Award Winners 2022

Marketing teams deserve recognition for the not-always-glossy work they do behind the scenes to build, manage, and report on marketing campaigns. And that’s the goal of the MarDreamies Awards.

Here’s who won the 2022 MarDreamies Awards, which were announced during the MarDreamin’ After-Party on Day 2 of the conference.

  • Honorable Mentions
    • Roycon
    • InterWorks
  • Personalization Perfection: Right-time, right-message marketing
    • Zoopla
  • Social Impact: Creating positive change using Salesforce marketing tools
    • Lexipol
  • Grassroots Innovation: Using Salesforce marketing tools to scale small businesses
    • FTD
  • Extending Salesforce: API-driven marketing solutions
    • Nebula Consulting
  • Best in Show
    • Insurica

Learn about the 2021 winners in this blog post.

MarDreamin’ Day 0 Overview (Pre-conference Training Workshops)

The unofficial first day of MarDreamin’ was for people who purchased passes to attend the pre-conference training workshops. It included nine course sessions and one panel session from which attendees could choose to watch live. 

MarDreamin’ training workshop courses

These are the courses you may have missed:

  1. Marketing Cloud Account Engagement (Pardot) Fundamentals
  2. Marketing Cloud Engagement Fundamentals
  3. Intro to B2B Marketing Analytics
  4. Back to Basics: How To Maximize Your Efforts Through Automation in MCAE (Pardot)
  5. Kick Off Your First Welcome Series with Journey Builder (Marketing Cloud)
  6. Connected Campaign and ROI Reporting Strategies for MCAE (Pardot) and Sales Cloud
  7. Building Dynamic B2B Customer Journeys Within MCAE (Pardot)
  8. Getting Started With Lead Routing in MCAE (Pardot)
  9. Going Beyond B2BMA: Use CRM Analytics to Create Custom Dashboards

Seasons of Change: Trends, Tips and Tricks to Thrive In the Salesforce Ecosystem [PANEL]

The Day 0/Workshop Day panel session included diverse perspectives from people with valuable insights into working in the Salesforce ecosystem. Attendees heard from Vicki Moritz-Henry, Erick Mahle, Renee Davis, Kate Perez, and Joanna Rotter.

mardreamin' replays

Here’s a little gift for you… go watch the replay of this panel session by clicking here to get free access to all MarDreamin’ sessions. Sign up, and then you’ll find it in the list of all session replays.

MarDreamin’ Keynote and Panel Session Highlights

The week of MarDreamin’ balanced inspirational and skill-building content for marketers with a bit of fun mixed in. Because, you know, that’s what MarDreamin’ is all about.

These are the keynote and panel session highlights. You can watch full replays of all sessions and keynotes (with the exception of the Pardot Roadmap session) for free by completing the form on this webpage.

Keynote – Belonging: How to Build a Support Network & Find Your People

It can be a lonely existence for marketing technologists and changemakers trying to transform their organizations.  If we do our job right in the world of marketing automation, our jobs look easy — and we don’t always get the respect, appreciation, and support we need from others when that happens.

mardreamin' replays

This keynote kicked off MarDreamin’ by talking about the power of networks and community.  We talked about how to give and get support, navigate the various groups in the ecosystem, and how we can all be a part of building community in and outside of our teams.

Featuring:

  • Andrea Tarrell, Sercante
  • Guilda Hilaire, Salesforce
  • Kirsten Schlau, Sercante
  • Najee Bartley, BBVisions Media
  • Tyler McCord, Fusion Alliance
  • Toni V. Martin, Systems To Success

Exploring B2B Marketing Trends and Best Practices With Marketing Cloud Account Engagement

Learn how our panelists have built and put into play dynamic processes in their organizations using Marketing Cloud Account Engagement (Pardot) to improve their B2B Marketing. In this session, we will also explore Pardot’s newest features and how to use them within your own organization to maximize your output.

Featuring:

  • Jen Kazin, Greenkey
  • Erin Duncan, Sercante
  • Natalie (McAllister) Jackson, CBIZ
  • Ruth Bolster, Salesforce

Does It Integrate With __? Tips To Getting The Most Out Of Your Integrations (In Pardot)

Learn from our panelists on how to improve the efficiency of your marstack by leveraging integrations across your marstack and what to do when things “don’t integrate as we expected”. In this session, we will also explore a roadmap of how to tackle a new integration project and how to leverage the Pardot API to access data beyond Salesforce. This will be a good guide of what a marketer needs to know when talking to technical folks. 

Featuring:

The Road To Email Compliance: The Basics, Challenges, and Gotchas

Learn how our panelists implemented marketing compliance solutions in their own organizations. In this session, we will explore the basics of different options you have as an Administrator to capture and process marketing consent and what are some lessons learned from the process by our panelists.

  • Ben Lamothe, BDO Digital
  • Hannah Horning, Archerpoint
  • Krystle Solomon, Sercante
  • Angelica Cabral, Sercante
  • Bonnie Mulholland, CINT

Bring the Magic to B2B Marketing with Genie and Account Engagement

Learn how Salesforce Genie allows marketers to meet customer demands amid privacy changes and asks to do more with less. We will share how Account Engagement’s new API enhancements and extensibility features lay the foundation for bringing the magic to B2B marketing.

Plus an exclusive fireside chat with Jay Wilder, VP, Product Marketing, Marketing Cloud at Salesforce and Eric Zenz, SVP, Product Management, Marketing Applications at Salesforce.

Featuring:

  • Neha Shah, Salesforce
  • Andrea Tarrell, Sercante
  • Nathan Maphet, Salesforce
  • Eric Zenz, Salesforce
  • Jay Wilder, Salesforce

Supercharge Data-Driven Experiences with Customer Data Platform

Top brands are using Customer Data Platform (CDP) to make every customer interaction smarter, easier, and more efficient. Learn how to unify data to build a single source of truth and drive personalization at scale.

Featuring:

  • Jenny Smith, Salesforce
  • Jill Katz, Salesforce
  • Andrew Lee, Salesforce

MarDreamin’ Session Highlights

The MarDreamin’ 2022 conference welcomed over 60 speakers who delivered 55 speaking sessions. The content of the sessions ranged from Salesforce Marketing Cloud Engagement and Account Engagement to Analytics, the Salesforce platform and general marketing strategies.

You can find information about each of the session tracks and what they included by following the links below.

Here are a few screenshots and descriptions from key MarDreamin’ sessions. Remember, you can watch all session replays by clicking on this link and completing the form.

7 Tips To Bridge The Gap Between Sales And Marketing

It’s time for sales teams and marketers to realize they’re all working toward common goals — to keep customers happy and smash revenue targets. And we all know that sales and marketing teams that work together do more with less and shine brightly in the customer’s eyes.

In this session, get 7 actionable insights to use when building relationships between sales and marketing teams through shared technology tools. You’ll learn how to make the best decisions for your tech stack and how to encourage open communication between the teams.

This presentation is especially valuable for companies currently implementing Marketing Cloud Account Engagement (Pardot), but it is also relevant for teams with existing implementations.

Featuring: 

Sharon Taylor, PMMI Media Group

Breaking Borders: Going Global With Marketing Automation

Over the last few years, Salesforce has cemented Pardot / Account Engagement its as a strong competitor in the enterprise B2B Marketing Automation space, moving away from a historically SMB focus. But, when your teams are based across the globe, how can you really build a successful multi-regional marketing strategy?

Join this session to learn how to:

  • Structure and organize a global MA platform
  • Balance global collaboration with regional independence
  • Run a well-organized operation
  • Empower your people
  • Leverage the full suite of tools in MC Account Engagement for a truly global marketing automation strategy

Featuring: 

Sarah Kelleher, Nebula Consulting

Reporting Capabilities Differences SFDC vs B2BMA

This presentation will be focused on when to use what tools including use cases and best practices. Determine what each system is best at reporting on (and when you might need to move on) is top of mind for marketers and leadership teams. We’ll dive into de-mystify reporting across platforms.

Featuring: Dominique Beaudin, Sercante

10 Steps To Fully Maximize Your Pardot Investment

So, you’ve signed on to become a Marketing Cloud Account Engagement (Pardot) customer. Now what?

This session covers 10 steps to get you from beginner to where you want to be with Pardot marketing automation.

You will learn how to:

  • Identify where you are in your usage of marketing automation
  • Visualize a clear roadmap to fully maximize the system
  • Understand how to use automation or a faster sales cycle
  • Increase the tool’s return on investment (ROI)

Featuring:

Ryan Cammisa, Cloudtegic

A Beginner’s Guide To Administering Marketing Cloud Engagement

This session is for anyone new to the world of Marketing Cloud administration. You will learn about the foundational components of administering and managing a Marketing Cloud Engagement environment.

Topics include, but are not limited to:

  • Users
  • Business Units
  • Security
  • Process Automations
  • FTP Data

You will walk away with knowledge to effectively manage your Marketing Cloud Engagement org.

Featuring:

7 Tips for Securing Marketing Cloud Engagement in a Hybrid Work Environment

Two big takeaways from the pandemic era are that workers can be productive when working from home and that the vast majority expect to continue to work remotely (at least partially).

While there are plenty of benefits associated with a hybrid work environment, security is not typically thought of as one of them.

In this session we’ll discuss the security capabilities of Salesforce Marketing Cloud and how they can be used to secure your environment — no matter where your team is working from.

Featuring: 

Mike Morris, Sercante

Why Salesforce Admins Should Get To Know Marketing Cloud

Salesforce as a platform continues to evolve and enhance its capabilities. It is made up of a few clouds and the lines between them continue to blur.

Marketing Cloud has traditionally been the furthest removed from its sibling “core” clouds. However, this is changing. Two of the bigger initiatives that are driving Marketing Cloud closer and closer to the other clouds are CDP and Personalization. Both these tools will have large impacts on our CRM data.

Learn about these initiatives and why Salesforce admins should get acquainted with Marketing Cloud.

Featuring:

Chris Zullo, Allcloud

Embrace A First-Party Data Strategy For Sales And Marketing

Third-party cookies are being phased out by most web browsers in the next year, and marketers must adapt to a new environment. In the new normal, using first-party data can become a true competitive advantage.

Natasha and Jaime will show you how to build a first-party tracking cookie strategy across your whole tech stack, relying on Sales Cloud, Marketing Cloud and MuleSoft as a foundation. We will present engagement strategies for mobile using event data, and show valuable examples of ROI strategies you can take to the boardroom.

Featuring:

  • Jaime Lopez, Aiven
  • Natasha Martin, Love’s Travel Stops

How the Right Message Can Increase Conversions

Discover the strategies and best practices that world-class marketing teams leverage to send the right message and increase conversion. We’ll also reveal how to prepare your team for the future of audience segmentation, and how to build a tech stack that will get the job done.

Featuring:

Jonathan Van Driessen, DESelect

How To Bring Pardot Capabilities Into Salesforce Flow

The Marketing Cloud Account Engagement V5 API allows external systems to work with Pardot data. But, what if that “external system” is actually our Salesforce Sales Cloud instance?

We have the Salesforce Connector to get things done between Pardot and Sales Cloud. And, thanks to the V5 API, we can extend that functionality by treating Sales Cloud as an external system.

This session will walk you through Flow Actions for Pardot, which is an app you can install in your org to get started with Salesforce flows for Pardot activities. You’ll leave with an understanding of how to install the app and use it to bring a range of Account Engagement (Pardot) capabilities into Salesforce Flow designer.

Featuring:

Turn Marketing Into a Recession-Proof Competitive Advantage

Get five marketing strategies to work smarter and rise above your competitors, even during economic downturns. We’ll equip you to execute ABM, nail nurture campaigns and prove your worth.

Featuring:

Rich Feist, Sercante

Angelica Cabral, Sercante

MarDreamin’ Day 2 Session Highlights

Here are a few screenshots from sessions that took place on MarDreamin’ Day 2.

Building Connected Pardot Campaigns: 6 Steps For Success

When a new marketing campaign is about to drop, marketers are usually rushing to get things set up in Pardot and live asap. However, this usually results in key elements being missed and ultimately impacts reporting for connected Salesforce campaigns.

In this session, Triana will talk you through a campaign setup checklist that will help ensure your data aligns correctly in Marketing Cloud Account Engagement (Pardot) and Salesforce and you don’t miss a thing!

Steps include:

  • Salesforce Campaign setup
  • Mapping out the campaign journey
  • Aligning marketing assets to your campaign
  • Considerations for offline activity
  • UTM tracking Testing that your setup is tracking correctly

Featuring: Triana Jarman, MarCloud Consulting

Building An ABM Strategy With What You Have

There are a lot of tools that promise account-based marketing (ABM) success. But you can implement an effective ABM strategy with the tech stack (and team!) you have.

In this session, we will review how to build out an ABM strategy with Salesforce and Marketing Cloud Account Engagement (Pardot). We’ll uncover ways to get sales and marketing aligned so you can deliver the right-channel messaging to the right-person at the right-time.

Topics covered include:

  • Creating your target account list and key buyer groups with sales using account persona insights, scoring, and grading.
  • Determining the best mix of channels, engagement points, and building personalized assets with HML and dynamic content.
  • Measuring the success of your strategy with engagement history and campaign influence.

Featuring: Kelly Ryan, Sercante

Using Account Engagement (Pardot) Engagement Studio For Complex Lead Routing

Engagement Studio, which lives within Marketing Cloud Account Engagement (Pardot), is a powerful tool with seemingly endless use cases and customization possibilities. Did you know that you can even use Engagement Studio to create complex lead routing processes?

We’ll walk you through a real-life example of an automation setup using Engagement Studio that takes the guesswork out of sorting through marketing leads. Learn how you can achieve a similar setup in your own Pardot instance that automatically sorts leads and identifies the hottest ones for sales to contact.

We’ll show you how to handle complex lead routing in Engagement Studio including assigning ownership based on:

  • Customer data points
  • Customer engagement activity
  • Business criteria
  • And more

Featuring: 

Sarah Empson, ADT Commercial

All About the External Actions

External Actions is a new, exciting Account Engagement feature that will supercharge your automations by enabling custom actions that make an external callout from within Engagement Studio as part of the prospect journey, opening up possibilities like sending an SMS text.

Come join my session to learn all about External Actions and walkthrough a few advanced External Action scenarios:

  • Leveraging External Services to create an Integration to Twilio SMS.
  • Execute sub-flows as part of your marketing journey.
  • Create a prospect webhook to trigger a Zapier Zap.

Featuring:

Christopher Cornett, Salesforce

Salesforce Flows 101 For Marketers

Have you heard of Salesforce flows? Have you seen what they can do? If not, you are not alone. Flows have taken the Salesforce ecosystem by storm.

Join us as we walk you through an introduction to Salesforce Flow 101 that is tailored to the needs of marketers. We’ll cover terminology and show you quick wins to implement in your org (with the support of your Salesforce admin) to reduce friction between sales and marketing teams. You can also supplement your marketing automation with the flow ideas we will showcase during the session.

Key areas we will cover include:

  • Setting up qualification questions using on-screen flows
  • Transferring data from one field to another on the same/different object(s)
  • Triggering field updates based on specific actions

Featuring: 

Heather Rinke, Sercante

The Age of RevOps: Reinventing Lead Lifecycle Management

The modern B2B buyer is growing frustrated with your sales cycle. Your prospects expect a truly frictionless, B2C-like buying experience in every SaaS evaluation. If your SaaS company isn’t engaging with leads in a timely, personalized way, you risk losing 20-30% of your revenue. 

In the emerging world of RevOps, current lead management approaches fail to meet your buyer’s expectations. Only with a cloud-first approach to automation can you better capture and engage prospects in real-time and deliver the experience they crave. 

Join this session to learn more about a modern approach to lead lifecycle management that results in higher conversion, a seamless buying experience, and a faster path to revenue.

Featuring: 

Chris Ferraro, Tray.io

Houston, We Have A Problem: Avoiding Pardot Personalization SOS Scenarios

Marketing Cloud Account Engagement (Pardot) is full of features that can help you personalize different types of experiences within the tool. From Dynamic Content to Handlebars Merge Language to Snippets — these features lean on the strong connection between Salesforce and Pardot (data) to power these functions. What happens when the data fails you or these features don’t play along with one another?

Join us for this discussion and show and tell about personalization in Pardot. We will focus on key use cases where these features could fail AND how to prevent this from happening in the first case.

Featuring:

Marcos Duran, Sercante

MarDreamin’ Day 3 Overview 

And here are a few session highlights from the third and final day of MarDreamin’ 2022.

How To Deploy Data For Success, Scale And Customer Experience

Learn the tools, techniques and strategies to make your Salesforce Marketing Cloud data more effective, efficient and easy to use. At the same time, you’ll maximize your efforts, make the most of your data, and delight customers.

Featuring:

Jason Cort, HowToSFMC.com

Pardot Business Units: Pros, Cons, And Gotchas

We are all now getting used to working with Marketing Cloud Account Engagement (Pardot) business units, but most of the implementations we’re seeing are still one business unit. However, many companies are now looking at this as a “what if?” They’re asking questions like “shall we?” or “should we be looking at more than one business unit?”

There are many pros and cons to making this decision, and we will walk through them and discuss. We also have a couple of shiny gotchas to look at and consider before making the leap to multiple Pardot business units.

Featuring: 

Tracy Keeling, Capgemini

The Trifecta of Website Event Management

Your website is your digital front store. The experiences your prospects have and how your team interacts with their engagement is crucial in setting yourself apart from your competition. With form completion at an all time less than 1% events are getting harder to gather engagement on, especially via the traditional method of email, landing page and form. 

What if you could engage with your prospects on your website, in real time? Get registration from an interaction without having to pull out the dusty traditional email? 

In this session, you will learn how to deliver fresh event options to your audience on your site via chat. See how conversion rates excel and also allow for new fresh bespoke experiences so that return visitors always have something new to engage with.

Featuring:

Jennifer Lynn Schneider, Qualified

Using Einstein AI Within Account Engagement

It’s time to put Einstein to the test to feel the benefits of using data-driven insights to power your sales and marketing efforts. This session will help you understand how artificial intelligence (AI) tools can show you which prospects are most engaged and the campaigns that were most successful.

You’ll walk away with a better understanding of:

  • How the different Einstein features work within Marketing Cloud Account Engagement (Pardot)
  • The value of using these features
  • Best practices from Salesforce customers

Featuring: 

Jeffrey Stollenwerk, Salesforce

How To Audit Subscriber Activity For Marketing Cloud Journey Builder

Marketing Cloud Journey Builder’s reporting interface gives users the ability to view high-level statistics on journey performance and the overall volume of subscribers to reach each activity. However, the ability to gain a granular view of the specific step that subscribers are currently at within each journey is limited from the Journey Builder interface. This lack of visibility poses issues from both a reporting and auditing/troubleshooting standpoint.

In this session, we will show you a method of setting up journeys and querying data views that allows marketers to keep track of the steps that subscribers have completed within a Journey, all within a single Data Extension.

Featuring:

  • Austin Kirby, Media.Monks
  • Claudia Hoops, Media.Monks

Everything Marketers Need to Know About Web Tracking Cookies

There’s been a lot of talk about the death of web tracking cookies. Some even suggest it will end marketing as we know it. We’re here to assure that it’s just another evolution in how we make the magic of marketing work.

In this session, we’ll talk about what’s changing, what isn’t, and how marketers on the Salesforce platform can navigate this rapidly evolving landscape.

Topics covered:

  • The differences between third- and first-party web cookies
  • The driving force behind these changes and why it’s a win for user privacy
  • Impact on key stakeholders
  • New technologies and how they fill this gap
  • What marketers can do today to take charge

Featuring:

Krystle Solomon, Sercante

Watch MarDreamin’ replays and get ready for the next one

So, there you have it. MarDreamin’ 2022 is in the books. And thank goodness we recorded the whole thing. 

Until next year, you can consume all MarDreamin’ replays from previous years to get caught up. Visit this webpage and complete the form to get access to all the videos.

And make sure you get on the mailing list so you’re the first to know when we announce the call for speakers, sponsors, and MarDreamies Award submissions for 2023.

Let us know what you liked or want to see more of next year in the comments section.

Original article: MarDreamin’ 2022: Recap and How to Watch Replays

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By |2022-11-11T21:16:00+00:00November 11th, 2022|Categories: Career Development, Community, Events|