CRM/Salesforce

Sercante is the first Salesforce-recognized Pardot PDO

We have big news to share. Sercante is the first Salesforce-recognized Pardot PDO!

As a Salesforce Pardot product development outsourcer (PDO) partner, we support the development of custom solutions that other vendors own and maintain.

While the Pardot PDO recognition is new to us, we’ve helped companies develop Pardot extensions and integrations since 2018. This includes our own suite of products.

 

What is a Salesforce PDO Partner?

Salesforce customers who don’t have the CRM expertise or resources can turn to Salesforce-recognized consulting partners. Most Salesforce ISVs have in-house developer teams to tackle complex customizations and integrations.

Consulting partners help with everything from product ideation, development, support services, and even sales and marketing consulting and services. 

Salesforce PDO Partners complete at least one project with any PDO specialization with a Salesforce Customer Satisfaction (CSAT) score greater than 4.2/5.0.

In a way, PDO partners focus on the future of Salesforce by extending platform functionality faster than Salesforce can!

They types of projects PDO partners work with include:

  • AppExchange Listing, Trials and Demo
  • Architecture & UX Design
  • Development/QA/Release Management/Security Review
  • Ideation/Business Model/Value Prop
  • Marketing Support
  • Package Review & Optimization
  • Product Support

Additionally, Salesforce PDO partners understand the complexities that go into creating secure apps. 

The Salesforce security review process can be tricky to navigate. So it’s helpful to engage a PDO partner for their experience with the process. PDO partners can save time and avoid the headache of multiple security reviews.

Take all of that and layer on Pardot

Sercante gained the recognition of being the first Pardot PDO partner after we helped a number of companies build integrations with and extensions to Pardot. We also maintained an average 4.9 CSAT score on top of getting the work done.

And that’s the main difference with Pardot PDOs. We are expert-level consultants and developers who know how to bend the Pardot API to our will. 

 

Sercante Labs is where the Pardot PDO magic happens

The PDO side of the Sercante house lives within Sercante Labs. 

Operating as an independent division of the top Pardot System Integrator (SI), Sercante, Sercante Labs is led by VP of Engineering, Adam Erstelle, and VP of Product, Mike Fazio, with investment from Sercante founder Andrea Tarrell.

Mike explained the role of Sercante Labs in the Salesforce ecosystem.

“The vision of Sercante Labs is three-fold. One, we want to help ISVs build awesome extensions to Pardot and to bring more value-added integrations to the Pardot ecosystem. Second, we are building our own suite of products to continue to expand the power of Pardot. And third, we are focused on fostering meaningful relationships with the Salesforce ISV ecosystem in order to make sure we can collectively deliver a full package of useful products and services to our customers,” Mike said. 

The Sercante Labs division of the company is divided into three segments: 

Product Development

We build products and packaged solutions to support our clients’ needs. 

Prospect Updater is a solution we’ve created over the past few years based on real-life needs of our clients who wanted to automate their way to cleaner data. Additionally, we have a full suite of apps available and others in the works.

 

Product Development Outsourcing (PDO)

We support the design, build, and go-to-market strategy of custom Pardot integrations and Salesforce AppExchange solutions that are owned and managed by other vendors. 

 

ISV & External Partnerships

We interpret existing third-party technology options and areas for growth to core Sercante business. 

We hatched our Pardot-Zoom integration from this idea. The integration we built is more robust than the one Zoom currently offers.

 

Sercante Labs materializes Pardot dreams

Demand for extending Pardot functionality is growing rapidly as marketing teams use automations and integrations to make life easier for everyone.

“We used to say ‘wouldn’t it be nice if Pardot _____’. Now we get out there, build those solutions and share them with others,” Adam said about the founding of Labs.

Recognition from Salesforce as the first Pardot PDO solidifies the work Sercante Labs has done already and enables us to venture even further into uncharted Pardot waters.

“And it’s great that we now have the recognition to prove we can help others take action on their Pardot app ideas as well,” Adam concluded.

If you’re interested in our products or PDO services, drop us a line. We’d love to help however we can.

5 Fab Functions of Salesforce Formulas

What comes to your mind when you hear the word “formula”? If you are anything like my 13-year old daughter, the quadratic formula and other dreaded mathematical functions come to mind. While formulas in Salesforce can be used to do calculations, that’s just the tip of the iceberg. Below are five cool things that you can do with formulas.

Keep Data Clean

Is poor data derailing your marketing efforts and making your reporting impossible?

Hey – I’ve been there and feel your pain. Fortunately, formulas in validation rules can save the day!

Here’s a good example. Let’s say that you are in charge of marketing a product to individuals in the USA and Canada and that state or province is needed for your marketing segmentation. Your organization also does some business in other parts of the world, so state is not required when entering leads into Salesforce. Formulas to the rescue!

The simple formula below checks the country of leads upon entry and will not let the record be saved if the country is USA or Canada and the state field is blank.

Nothing too fancy, but effective. When users try to save the record with missing data, they are greeted with a friendly reminder at the top of the page.

Build Picklist Dependencies

One of my favorite Pardot form functions is dependent fields. This feature allows you to shorten forms and only show select fields based on the response to a dependent field. You can build very similar dependencies in Salesforce using formulas.

Let’s put our marketing hat back on for a moment and consider the situation below. As the marketing leader of an organization, you know the personas of your customers quite well and have determined that job function is one of the most critical factors in identifying future buyers. Based on customer analysis, you have created picklists in Salesforce to capture this information in a consistent manner when leads are entered (nice job!). You also had the foresight to include “other” as an option in your picklist to capture titles that may not be in your list or may be associated with future product releases. 

After creating “Job Function” as a required field (with picklist values) and creating a non-required “Other Job Function” field, the formula below can be added as a validation rule. This rule will require that the “Other Job Function” field be completed prior to records being saved if the “Other” option is selected in in the picklist.

Here’s the error message that users will see if “Other” is selected and the “Other Job Title” field is not populated.

Add Images

If your Salesforce org is any like the ones that I work in, there is a lot of data on your lead and contact page layouts. While the data is needed and serves a purpose, finding key information can often be a challenge. We’ve all heard the expression “a picture is with a thousand words” – you can leverage this concept by adding images with formulas. 

The example below is used to apply visual indicators based on lead rating. If the lead is Hot, five stars are displayed. If the lead is Cold, only one star is displayed.

Simplify Complexity

One of our core values at Secante is to “simplify complexity” and formulas can help us do that too. Sometimes we don’t need all the data presented on a page layout. The information needed can be conveyed through the humble checkbox.

Let’s say that your organization has a list of target accounts that are treated differently than other accounts. Asking the sales team to memorize a list of accounts that may be in a state of perpetual change, is just not scalable. However, the addition of a simple checkbox on the contact page layout to serve a visual indicator would easily address the need.


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Simplify Other Formulas

We’ve started off with some pretty simple formulas, but the reality is that formulas in the real world tend to get much more complex. In this example from the Advanced Admin Trail, a text formula named Case_Category _ _c was created to color code cases based on the length of time that they have been open.


While technically accurate, this formula has a lot of redundant components. Sticking with the “simplify complexity” theme that we mentioned earlier, a helper formula can be used to make this formula a bit more efficient.

In this case, the logic for calculating the case’s age can be defined in another formula called Case_Age_In_Days_ _c. We can then insert this formula field into our original formula and eliminate the need to do the age calculations within the “IF” statements. The result is a streamlined formula that’s much easier to read and understand.

Learn More

Check out these great resources from Salesforce to build and expand your formula skills.

By |2020-05-02T17:45:03+00:00May 2nd, 2020|Categories: CRM, Salesforce, Uncategorized|

Sercante Partners with Spekit to Sponsor the Women in Tech Dreamforce Scholarship 2019

Sercante is a proud woman-owned business — and our team would love to see the number of women and minority-owned businesses grow.

We’ve joined forces with the girl bosses at Spekit, TaskRay, and CloudGiants to promote just that via the first annual Diversity at Dreamforce Scholarship.  We are so excited to help support this and give back to a community that has given us so much.

Read on to learn more about this unique opportunity and who’s eligible to apply.

Submission Deadline: Monday, September 23rd, 2019
Apply Now

But First, Why Women & Minority Businesses in the Ecosystem Matter

Diversity in the broader Salesforce ecosystem is incredibly important, because it ultimately leads to better customer outcomes.

This could be a blog post all its own — but a diverse population of founders means a greater diversity in ideas, solutions, and encourages a broader and more accessible pipeline for talent.

Salesforce has been an outstanding leader in encouraging diversity and equality among its employees, suppliers, customers and partners. But guess what?  There aren’t that many women-owned and minority Salesforce businesses… yet.

Some eye opening stats to consider:

About the Scholarship

We want to change those numbers — and to help with that effort, we’re are offering an opportunity to under-represented rockstar business owners to apply for the chance to accelerate their business with a fully sponsored booth at Dreamforce.

Yes, you heard that right.  The lucky winner will receive:

Dreamforce Trailhead Booth

Valued at $30,000

  • Turnkey Booth Kiosk
  • Lead Retrieval Device
  • 2 Full Conference Passes
  • 2 Booth Staff Passes
  • Exposure to 170,000+ Attendees

Not only are we offering this incredible opportunity to have booth of your very own but we are also offering a potentially even more valuable resource: real-life advice from other women who have been there in the trenches already.

In addition to the booth, the co-sponsors are offering:

One-On-One Advisory Sessions

Valued at $25,000

  • Product Strategy
  • Demand Gen & Pipeline
  • Customer Journey Analytics
  • Launching at Dreamforce
  • Building a Strong Culture

Why the Focus on Dreamforce?

Dreamforce is the biggest tech event of the year and offers an opportunity unlike any other for smart start-ups to set themselves up for success by launching their business into the ecosystem.

Our friends over at Spekit know this first hand, as they themselves were propelled into a rapidly growing success track by launching at Dreamforce last year.

How to Apply

Applying for this amazing opportunity to skyrocket your business couldn’t be easier. You can qualify for consideration for the scholarship in 3 easy steps:

  1. Check out the scholarship website and make sure your business meets the qualification guidelines
  2. Fill out the quick and easy 7-step application
  3. Record your pitch about why you should win and share your story with us

Submission Deadline

Monday, September 23, 2019
Apply Now

We can’t wait to hear from all of you about the cool things that you’re working on!  Don’t hesitate to reach out to us if you have any questions or comments, and be sure to share this great opportunity with anyone else who you feel is who may need a boost to get their company kicked-off the right way.

Learn more

By |2019-09-10T01:16:00+00:00September 9th, 2019|Categories: News, Salesforce|