Introducing the 2023 Salesforce Marketing Champions: Dragon Edition

Congratulations to the 2023 class of Salesforce Marketing Champions! We are honored that some of our own Sercante dragons were selected as part of this prestigious group this year.

Let’s get to know them.

The Program: Salesforce Marketing Champions

First! What even is a Salesforce Marketing Champion?

Salesforce knows a career as a marketer can be a hectic, fire-emergency-filled job. You are communicating across departments, across the globe, and in large amounts of acronyms.

We truly enjoy our work, but sometimes it can be thankless. Salesforce provides this program as a way to recognize champions in the Salesforce marketing space and help amplify the marketing voice, both in and outside the Trailblazer Community. 

Champions are nominated through the community and have a wealth of knowledge in marketing and the Salesforce platform. Each champion is a #MomentMarketer, Googling their way to success, always learning and improving their skills through certifications, and truly demonstrating their strategic love through training sessions, speaking events, and content creation. 

We want to send another big congratulations to the entire Salesforce Marketing Champion class of 2023! See the complete list here. 

Don’t forget to check out the 2023 Salesforce MVPs, too — Congrats to The Salesforce MVP Class of 2023!

MVPs are similar to the marketing champions. According to the Salesforce MVP Code of Conduct, MVPs are “lifelong learners who go above and beyond to share their expertise and help the entire community succeed… [and] leaders in the Trailblazer Community who encourage each other, celebrate others’ successes, work collaboratively to make our community and the world a better place, and have a lot of fun along the way!”

The People: Meet The New Sercante Marketing Champions

Let’s meet the Sercante dragons who worked hard in their communities and made it into the Salesforce Marketing Champions class of 2023.

New Marketing Champion #1. Cara Weese

Thoughts about joining the program

“It is an honor to be named among such an esteemed group of professionals. I have been working in the Salesforce community for 10 years now, and I am excited to combine my passions for Salesforce and Marketing to help drive growth for organizations and fellow community members who are learning the Marketing Cloud platforms or looking to up their marketing game to the next level by providing advice, best practices, and through networking events.”

Fav tool!

“I don’t know that I can choose just one. I guess I would have to go with Salesforce Analytics and bucket all of the reports, dashboards, Intelligence, and B2BMA in one umbrella. I have a great passion for analytics!”

Something fun!

“I love books! Whenever I have downtime, whether that be traveling, sitting outside, or even working at my desk, I have to be listening to an audiobook. I also pick up books from time to time, but as a busy working mom, it’s often easier to listen. I love Fantasy, Mystery, YA Fiction, and Historical Fiction, but honestly, I could read just about anything.”

New Marketing Champion #2. Cate Godley

Thoughts about joining the program

“I’m excited to join the Marketing Champions program and connect with other marketers in the Salesforce community. I’m passionate about education and can’t wait to help more people learn how to effectively use and manage Account Engagement.”

Fav tool!

“Salesforce Reports/Dashboards. I love data and getting to create my own reports and dashboards to display that data is one of my favorite things.”

Something fun!

“I love going to concerts, house plants, dogs, and playing board games. If I’m not doing something related to Salesforce I’m most likely doing something related to one of those things.” 

New Marketing Champion #3. Jacob Catalano

Thoughts about joining the program

“I’m extremely excited to be a part of the 2023 class of Marketing Champions with so many of my colleagues in the Salesforce community. Being included in such a brilliant group of marketers is a dream come true and I can not wait to learn and grow alongside some of the brightest minds in the Salesforce community.”

Fav tool!

“Flows is one of the most powerful automation tools out there and I love when I can just take an hour or two and find new ways to use Flow.”

Something fun!

“I spend most of my time performing in musicals locally and playing golf. These two things are totally different but give me the most joy and let me step away from things going on and relax.”

New Marketing Champion #4. Julian Janssen

Thoughts about joining the program

“I’m really excited to be named to the 2023 class of #MarketingChampions alongside some of my amazing colleagues at Sercante, and be more involved in the community around Salesforce’s amazing marketing automation tools! This ecosystem has provided me amazing opportunities in my own career, so I am excited to give back and guide others in this space.”

Fav tool!

“Campaign Influence: I love the Campaign Influence reporting models available in Salesforce. It’s an amazing tool to help marketing departments recognize and validate the value of how their campaigns help affect pipeline and realize revenue — a massive impact on most businesses that often goes overlooked.”

Something fun!

“I spend most of my time not working being a music nerd — going to concerts, browsing through records, playing guitar, or running to carefully curated playlists I have put together.”

New Marketing Champion #5. Kelly Ryan

Thoughts about joining the program

“I am so excited to be here! I have relied on this marketing community since day one in my digital marketing role, trying to connect all the backend dots across channels and platforms. I am honored to be a part of the Marketing Champions and share my knowledge with the next round of accidental admins and one-person teams!”

Fav tool!

“Creuz Your Data! Long lists of data are the daily pain of Pardot and Salesforce admins. So why not make your life easier? Just copy paste the data, select if you need a comma or semicolon, and you are good to go!”

Favorite meme

Something fun!

“I really enjoy reading, especially historical fiction because I also love facts. I love getting literally lost in all the little local bookshops when I travel, too. I’ve been known to just sit on the floor and sift through huge stacks of old books until I found the ones with the most ridiculous titles.”

New Marketing Champion #6. Mike Morris

Thoughts about joining the program

“Since joining the Salesforce ecosystem, I’ve learned so much from members of the community, the team at Sercante, and the Marketing Champions. I’m looking forward to the opportunity to share my knowledge and help inspire the next class of Marketing Champions.”

Fav tool!

“I’ve got to go with Kelly on this one. Creuz Your Data is an awesome little app and has saved me countless hours. If you are building dynamic lists in Account Engagement or reports in Salesforce, check it out! I’m also very partial to the Protected Campaign Member Statuses app as a way to manage campaign members’ statuses in Salesforce.”

Something fun!

“I spend a lot of time in my office, so when I’m not working, I prefer to be outside. I enjoy hiking, kayaking, and running. I’m not very good at relaxing and prefer to be active.”

New Marketing Champion #7. Rich Feist

Thoughts about joining the program

“I can’t wait to continue my learning about all things Salesforce. I’m really looking forward to attending more events!  I honestly still can’t believe I get to be a part of this amazing program!”

Fav tool!

“My favourite Salesforce tool is Flows, I love what you can do with them. My favourite other tool is Pomodoro Marinara which is a great time-keeping app to keep you focused.”

Favourite meme 

Something fun!

“Favourite holiday location is a tie between Oaxaca and Sicily, the food and drink is insane!”

New Marketing Champion #8. Kirsten Schlau

New Marketing Champion #9. Laura Curtis

Repeating Sercante Marketing Champions

We’re super proud of our new Salesforce Marketing Champions. But let’s all take a moment to recognize members of the Sercante team who were named Marketing Champions in the past (once you’re in, you’re in for good) and are already seasoned pros when it comes to championing marketing for Salesforce.

Connect with the Marketing Champion Community

So what should you do with all this information? Definitely connect with this group so they can help you out! 

Salesforce Marketing Champions put themselves out there so they can be helpful to people in the community like you. They all write blogs, present sessions at Salesforce events, lead user groups, or answer questions online. 

Consider this your invitation to hit them up!

Do you need help from a marketing champion? Are you the next champion?

Ready to become the next Salesforce Marketing Champion? Keep an eye out for the call for nominations and applications here.
And as always, leave us a comment with your favorite tools and apps! Or let us know when you need help with something only a marketing champion can solve.

Original article: Introducing the 2023 Salesforce Marketing Champions: Dragon Edition

©2023 The Spot. All Rights Reserved.

The post Introducing the 2023 Salesforce Marketing Champions: Dragon Edition appeared first on The Spot.

By |2023-06-10T12:50:18+00:00June 10th, 2023|Categories: Career Development, Community, Community Spotlight, revive|
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Congrats to The Salesforce MVP Class of 2023

Like many big software companies, Salesforce has an honor they bestow to most influential supporters. They call this the Salesforce MVP program. The Trailblazer Community team recently announced the 2023 Salesforce MVP program inductees, and we were thrilled to see many of our favorite marketing voices on the list.

Marketers don’t always get the recognition they deserve, which is why we’re on a mission to showcase all of the amazing things marketers do. We’re especially excited to highlight the people who are shining the limelight on Salesforce marketing tools for a change.

Background of the program

If you haven’t already noticed, there’s a whole lot to learn about using marketing automation and CRM tools. Salesforce does everything they can to make resources available to customers so the tools are easier to use and customize, but everyone learns in their own way. 

Sometimes we need real people who have been working closely with these tools to teach us what’s possible with them. (You know, like, other customers and people with an outsider’s perspective)

That’s where the Salesforce MVP program comes in. These are all people who share what they know about the platform and personally connect with others who are still learning. 

According to the Salesforce MVP Code of Conduct, MVPs are “lifelong learners who go above and beyond to share their expertise and help the entire community succeed… [and] leaders in the Trailblazer Community who encourage each other, celebrate others’ successes, work collaboratively to make our community and the world a better place, and have a lot of fun along the way!”

Here’s the MVP Hall of Fame and Member Directory, which goes into complete detail about the program.

How Salesforce MVPs are Selected

Wondering how people get a spot in the program? Here’s how the process works:

  1. Salesforce opens nominations for MVPs around November each year.
  2. Community members either self nominate or can share stories to nominate others.
    • Current MVPs do not need to take action, they are automatically reviewed for renewal.
  3. The Trailblazer Community team completes the first round of nomination reviews. 
  4. Then, the nominations go through a second round of reviews from a team of Salesforce employees who are active in the Trailblazer Community
  5. After that, current Salesforce MVPs provide feedback to new nominations and nomination renewals. 
  6. The Trailblazer Community team completes a final review before the Salesforce leadership team makes final calls and approvals.

The 2023 Salesforce MVP Class

Congratulations to everyone who was selected to join the 2023 Salesforce MVP Class! 

Aaron Crosman Michael A. Grandel
Andy Engin Utkan Mihoko Yamashita
Ankit Taneja Oleh Mykytyn
Asterisk Loftis Patricio Sapir
Ben LaMothe Phaneendra Arigachetta
Gian Piere Vallejos Bardales Rachel Park Brayboy
Johann Furmann Samantha Shain
Kannan Narayanan Skye Tyler
Kristi Brown Swati Taunk
Kristin Hubbard Thomas Theunen
Lilith Van Biesen Vicki Moritz-Henry
Maham Hassan Warren Walters

Marketers Who Made the New 2023 Salesforce MVP List

We were thrilled to see two people we know from the Salesforce marketing community who made the list. Special congratulations to Ben Lamothe and Vicki Moritz-Henry and thanks for all the work you do for the community!

In fact, we know these two MVPs thanks to their work with the MarDreamin’ conference. Both have presented at MarDreamin’ in past years and have contributed in other ways. 

Our team reached out to them to get their thoughts on their new Salesforce MVP honors. Here’s what they had to say:

Ben Lamothe

“Being selected as a Salesforce MVP is an honor and is truly humbling. Giving back to the Salesforce and Account Engagement (Pardot) Trailblazer community that has changed my life and given me so much, is so important to me.”

Vicki Moritz-Henry

“When I transitioned careers into Salesforce, I was astounded by how supportive the community was. There were so many people who encouraged, mentored and taught me over the years. I honestly wouldn’t be where I am now if it wasn’t for them. My motivation is to spread that impact and be that same person for others.”

Andrea Tarrell Added to the Salesforce MVP Hall of Fame

Last but most certainly not least, we wanna send a huge congratulations to the person who started this whole blog (and Sercante) in the first place. Andrea Tarrell has been an influential voice in the Salesforce community for close to a decade, and she’s served as a Salesforce MVP enough years for Salesforce to add her to the MVP Hall of Fame in 2023.

Launching The Spot for Pardot blog is only a small fraction of everything Andrea has contributed to Salesforce Trailblazer Community through the years. She’s spoken at countless events including Dreamforce, Connections, Dreamin’ conferences and user group meetings. Andrea even launched the first virtual conference for marketers on Salesforce in 2020 — MarDreamin’ (formerly ParDreamin’).

Keep being helpful and the rest will fall into place

The Trailblazer Community team received over 2,400 MVP nominations in 2023, so of course some people were disappointed to learn they weren’t among the 24 new MVPs who were selected. The most important takeaway though is to keep going! While the MVP program brings inherent benefits along with it (i.e. free entry to conferences, getting asked to participate in high-profile marketing content), the true benefit is that helping others helps you, too.

When the community grows, we all grow together. And there’s room for us all to be successful in the community. So, keep sharing what you know. Start a Salesforce blog (or you can write for this one!). Apply to speak at community events. Volunteer with a Salesforce mentorship program, like Merivis, for instance.

The possibilities to give back are endless. Tell us how giving back to the tech community has enriched your life in the comments section.

Original article: Congrats to The Salesforce MVP Class of 2023

©2023 The Spot. All Rights Reserved.

The post Congrats to The Salesforce MVP Class of 2023 appeared first on The Spot.

By |2023-03-18T14:50:56+00:00March 18th, 2023|Categories: Career Development, Community, Community Spotlight, Industry News|
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The Spot & Jenna Molby: An Iconic Duo

You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot with insights from 50+ marketing pros.

The same way André 3000 pairs perfectly with Big Boi, or Brie with Champagne, Jenna Molby and The Spot are the Yin to each other’s Yang.

This is gonna be super helpful next time you’re trying to create a fancy landing page. Or finally earn the certification you’ve been eyeing. With one place to go for all the guidance you’re looking for, the sky’s the limit to what you can do.

Jenna Molby and The Spot are together at last

So what exactly does this partnership mean? Here’s what to expect:

New guest author on The Spot

Jenna Molby now has a HUGE bubble on The Spot. Seriously — her spot is almost the size of our OG blogger, Andrea Tarrell. Go see for yourself here! 

Like Elsa and Anna, Jenna Molby and The Spot are the perfect compliment to one another. Don’t just take our word for it though. Jenna explains it all in this video.

You’ll find all of Jenna Molby’s Salesforce blog posts on The Spot from now on. You’ll also get redirected to The Spot when Salesforce posts on Jenna’s website come up in search results.

The reason all of my Salesforce content is moving to The Spot is that Andrea and her team at Sercante have always been great at supporting not only me, but the greater ecosystem. – Jenna Molby

Top 5 blog posts in the collection

Wondering what’s included in the collection that’s moving to The Spot? Here are the top 5 blog posts from jennamolby.com, which are all posts that now live on The Spot website. 

1. Ultimate Guide to Capturing UTM Parameters in Pardot

UTM parameters are tags you add to a URL. Use this guide when you’re ready to implement them to use in Pardot.

Read Blog Post

2. How to Use Pardot Form Handlers

Pardot form handlers allow you to use forms to post your data to Pardot. We’ll give you the lowdown on how they work and when to use them.

Read Blog Post

3. Salesforce Pardot Specialist Certification Practice Exam

Ace your Salesforce Certified Pardot Specialist exam by using this practice exam to test your Pardot knowledge

Read Blog Post

4. 6 Ways to Use JavaScript to Enhance Your Pardot Forms

Want to do something with your Pardot form that is not available in the editor? Try using JavaScript! Here’s a guide to get you started.

Read Blog Post

5. MQL Reporting in Salesforce: Tips, Tricks and Examples

In this post, we’ll share example MQL reports and some tips and tricks for creating reports in Salesforce.

Read Blog Post

All the tools in one place

Anyone who knows Jenna Molby’s name already has her tools bookmarked in their browsers. Now, you’ll find things like her calendar link, form style, and landing page style generators living in harmony with freebies from Sercante Labs.

You can find all of the free tools on this page.

Here’s a sampling:

Google Calendar Link Generator

Use this Google Calendar Link Generator to create calendar links that can be used on your web pages, landing pages and emails.

Try it Now

ICS Link Generator for Microsoft Outlook & Apple iCalendar

Use this ICS Link Generator to create calendar files that are compatible with Microsoft Outlook & Apple iCalendar.

Try it Now

Bulletproof Pardot Email Button Generator

Create beautiful buttons for your Pardot emails. Simply select your button style to generate HTML for a Pardot email or landing page template.

Try it Now

Pardot Form Style Generator

Use this tool to customize your Pardot forms in four easy steps.

Try it Now

2 Free Pardot Landing Page Templates For Events

Create beautiful responsive landing pages in Pardot by using one of these two free landing templates specifically built for use in event marketing campaigns.

Try it Now

Jenna claimed her spot — and so can you

No matter your goals, you can claim a spot among the community. Whether you’re here for guidance through new features, ongoing solutioning help, or resume-building criteria, The Spot has you covered. 

Here are resources you can use that go beyond blog posts and free tools. Now, get in there and do all the ingenious marketing automation things you know are possible. And let us know when you need support that goes beyond what these resources can do.

Become a guest blogger

We’re looking for passionate marketing technology bloggers to share their knowledge and experiences with others in the community.  Visit this page to learn more about contributing to The Spot.

Join the Pardashian community

The Pardashians Slack is a community where Marketing Cloud Account Engagement (formerly Pardot) and Marketing Cloud users can grow their skills together. Click here and complete the application to join.

Watch MarDreamin’ replays

Get ready for a 3-day virtual conference focused on all things marketing on the Salesforce platform. You can access session replays here and learn at your own pace.

Find or post a job

The Spot for Pardot Jobs is a place to find your next gig or team member when you use Salesforce marketing tools. 

Original article: The Spot & Jenna Molby: An Iconic Duo

©2023 The Spot. All Rights Reserved.

The post The Spot & Jenna Molby: An Iconic Duo appeared first on The Spot.

By |2023-01-12T16:00:00+00:00January 12th, 2023|Categories: Community, Community Spotlight, Industry News|
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The Spot Wrapped: 2022 Edition

As 2022 comes to an end, it’s time to reflect on all of the ways our dear readers interacted with The Spot over the past 12 months.

This was certainly the biggest year yet for The Spot since Andrea Tarrell started the blog in 2017. For one thing, we widened our focus to include all tools marketers touch when Salesforce is part of the tech stack. On top of that, the resource got a spankin’ new name, website, branding updates, and lots of new authors who contributed content. (You can read all about the updates in this blog post.)

However, we’ve always had one focus in mind that honors the spirit that inspired Andrea to start this blog in the first place: sharing knowledge so everyone can grow. And we did a whole lot of that in the past year.

Now for the good stuff. Read on to see all the stats that made 2022 wonderful for The Spot community.

The Spot Wrapped Stats

We’re sure you have that one post you always share with others. Or that one you keep open while you’re knocking out a task in case you need a gut check along the way. Better yet, you’ve hopefully uncovered a new gem or author in the past year that made you feel confident you could implement a new feature.

Here are the stats behind The Spot so you can see how everyone is using this resource. Perhaps these stats will even inspire you to get involved and claim your spot, too.

Top Blog Posts in 2022

Now, for the thing we know you’re here to find out: what were the most popular posts on The Spot in 2022? Here are the posts that really resonated with our readers in 2022.

Top 10 New Posts in 2022

The Spot 2022 Blog Contributors

Little known fact: The author ‘spots’ on our About webpage here grow depending on the all-time total number of blog posts each author has written for The Spot. 

With that in mind, here’s who has the biggest spots as of December 21, 2022:

Become a Guest Contributor for The Spot

See anyone you know? Picturing yourself among the crew? We welcome guest posts from the community, and we even have paid contributor opportunities available.

Learn all about becoming a guest blogger for The Spot on this page.

Top Contributors on The Spot in 2022

These top contributors poured their hearts into blog posts for The Spot in 2022, which means they wrote more posts than any other contributors. Click on their names to view their author biographies and a list of all the posts they’ve written for The Spot.

These are the top 10 blog contributors from 2022 in descending order:

  1. Ambre Juryea-Amole
  2. Erin Duncan
  3. Kirsten Schlau
  4. Dominique Beaudin
  5. Jordyn Jaffer
  6. Mike Morris
  7. Laura Curtis
  8. Marcos Duran
  9. Adam Erstelle 
  10. Andrea Tarrell

I have an unfair advantage here since my role at Sercante is focused on producing blog content. But what amazes me is that the other top contributors in the list above serve in completely different types of roles at Sercante while contributing equally high-impact content on a regular basis. Way to go, team Sercante!

The Spot 2022 Audience Breakdown

So here’s a little information about you — our lovely and talented readers who know how to dive in and get things done through wayfinding.

The Spot Readership Stats

  • Total website visitors in 2022 – 109,000
  • Top 5 countries (in descending order)
    • United States
    • India
    • United Kingdom
    • Canada
    • Australia

Top Search Terms Used

Top 10 non-branded web searches (this is what you all typed into Google to reach The Spot blog posts.)

  • #1 Most Popular Search Query – pardot lightning email builder
  • #2 Most Popular Search Query – pardot email builder
  • #3 Most Popular Search Query – your salesforce login isn’t connected to a pardot user. ask your pardot admin for help. 
  • #4 Most Popular Search Query – pardot external activities
  • #5 Most Popular Search Query – pardot grading
  • #6 Most Popular Search Query – social studio sunset
  • #7 Most Popular Search Query – pardot certification
  • #8 Most Popular Search Query – pardot operational emails
  • #9 Most Popular Search Query – pardot snippets
  • #10 Most Popular Search Query – marketing cloud email specialist certification study notes

Looking Toward an Even Bigger Year in 2023

Thank you for being here and reflecting on the past 12 months with us. We’re busy cooking up our plans to grow this resource along with the Salesforce platform in 2023. And we can’t wait to connect with you and continue to deliver helpful content and connect with the community in the coming months.

Want to see more? Make sure you’re on our subscriber list by completing the form on this page. Or, drop a comment below to let us know what you want to see more of on The Spot.

Original article: The Spot Wrapped: 2022 Edition

©2022 The Spot. All Rights Reserved.

The post The Spot Wrapped: 2022 Edition appeared first on The Spot.

By |2022-12-21T22:01:58+00:00December 21st, 2022|Categories: Community, Community Spotlight|
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Mardreamies 2022 Award Winner Story: Grassroots Innovation

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Grassroots Innovation Category Winner: FTD Disorders Registry

Here’s the solution that won the MarDreamies 2022 award for the Grassroots Innovation category, which recognizes teams that scale small businesses with Salesforce marketing tools. The MarDreamies Grassroots Innovation award went to FTD Disorders Registry, which was submitted by Sherry Harlass.

What does the FTD Disorders Registry do?

The FTD Disorders Registry (FTDDR) is designed to bring together the frontotemporal degeneration (FTD) community. This means persons diagnosed, their family members, caregivers, and friends as well as clinicians, scientists, patient advocacy groups, and the pharma/biotech industry.

Their goal is to advance the science and move faster toward finding treatments and cures for this spectrum of disorders, which includes:

  • behavioral variant FTD (bvFTD)
  • primary progressive aphasia (PPA)
  • progressive supranuclear palsy (PSP)
  • corticobasal degeneration (CBD) / corticobasal syndrome (CBS)
  • FTD with motor neuron disease (also called FTD-ALS)

A diagnosis of FTD can be isolating, so the registry was created to be a resource for patients, families, and caregivers. We provide one location to collect and share de-identified data, promote research studies, and notify potentially eligible research study candidates.

How does FTD Disorders Registry use Salesforce to reach their goals?

The team at FTD Disorders Registry is technologically savvy and uses the Salesforce platform in a unique way to support the company’s mission. Specifically, the marketing team uses Marketing Cloud Account Engagement (Pardot) to communicate with their audience while tracking campaign success so they can adjust their strategy when needed. 

The FTD Disorders Registry collects data to help researchers and direct prospects to clinical trials in the search for treatments and a cure for a group of rare diseases, for which there currently are none. Maintaining data fields is critical for reporting on these diseases. When the team updated their enrollment forms, they added several new data points in Salesforce. An intricate Pardot campaign was built to collect this additional data from participants who joined prior to the update.

Turning to the Salesforce Community for Help

Marketing teams who have limited resources know the importance of relationship building within technical communities to solve challenges that go beyond their teams’ expertise.

As a small (3 people when campaign was initiated) nonprofit registry, FTD Disorders Registry lacked time, people, and knowledge to set it up. Thanks to a Spring of Salesforce opportunity, we learned by doing guided by a wonderful (volunteer) expert (in another state). 

Assets the team built for this campaign included:

  • 1 layout template
  • 2 landing pages
  • 2 forms
  • 1 Thank You landing page on their website
  • 6 email templates
  • 12 Engagement Studio Programs
  • 17 email lists
  • 4 completion actions
  • 6 operational emails
  • 2 Thank you emails

Salesforce is the data collection tool from which enrollment and survey information is collected. The team then generated an NIH Globally Unique Identifier (GUID), which allows the sharing of data specific to a research participant without exposing personally identifiable information. They used Pardot to collect missing data fields, because they also use it to generate lists from these same Salesforce fields to send targeted emails about research opportunities.

Small Teams Use Grassroots Innovation to Accomplish Big Goals 

The team at FTD Disorders Registry truly encompasses the spirit of the grassroots innovation category. The small team wears many hats and uses community resources to figure things out when necessary.
Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Grassroots Innovation

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Grassroots Innovation appeared first on The Spot.

By |2022-12-01T20:17:14+00:00December 1st, 2022|Categories: Community, Community Spotlight, Events|
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Mardreamies 2022 Award Winner Story: Best In Show

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Best In Show Category Winner: INSURICA

Here’s the solution that won the MarDreamies 2022 award for the Best In Show category, which recognizes the overall winner from Mardreamies Award submissions. The MarDreamies Best In Show award went to INSURICA, which was submitted by Andy Paden.

What does INSURICA do?

Placing over $1 billion in annual premiums for our clients, INSURICA is among the 50 largest insurance brokers in the United States and is currently the 24th largest privately-held independent agency in the country.

INSURICA employs more than 700 colleagues in 35+ offices located throughout Oklahoma, Alabama, Arizona, Arkansas, California, Colorado, Florida, Mississippi and Texas. They are constantly looking to expand their network with partners who bring additional value and expertise to the enterprise and clients.

Award-winning solution details

INSURICA wanted a way to pull in data from the Department of Transportation (DOT) alongside their client’s information/statistics. Their intention for the project is to offer a well-rounded picture of their DOT data with the end result being a customized report by account. 

By developing a connection between the data into Sales Cloud and using Pardot to call that information into an email template with merge tags.

How it works

Here’s how the solution pulls Department of Transportation Data into Salesforce and uses merge tags to dynamically populate email in Pardot. 

Using the API to call in DOT data to Sales Cloud, and the database updates that pull on a monthly basis. TO accomplish that, the team developed custom Sales Cloud fields on the account object. Then, the solution parses that data over to Pardot via mapped fields. 

Additionally, the team uses an email template with custom merge fields to populate data in a report-like layout template. Then, sales team lead members enroll their accounts to receive the email using a custom Salesforce flow action on the account record page.

Data updates monthly and the report needs to be refreshed to ensure the most up-to-date information.

And the results speak for themselves. The team at INSURICA now has custom data-centric reports to enrolled accounts.

Congratulations to the Best In Show Winners

Marketers often turn to third-party data sources to accomplish their goals. The team at INSURICA now has a customized view of carrier data that varies by account, and it does that through an innovative API-driven solution that lead to their MarDreamies Best in Show award.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Best In Show

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Best In Show appeared first on The Spot.

By |2022-11-29T21:35:00+00:00November 29th, 2022|Categories: Community, Community Spotlight, Events|
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Mardreamies 2022 Award Winner Story: Personalization Perfection

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Personalization Perfection Category Winner: Zoopla

Here’s the solution that won the MarDreamies 2022 award for the Personalization Perfection category, which recognizes teams that deliver right-time, right-message marketing campaigns. The MarDreamies Personalization Perfection Award went to Zoopla and was submitted by Rebecca White.

What does Zoopla do?

Zoopla is a property website and app based in London, England. It is part of Zoopla Limited, which was founded in 2007. 

The website and app have over a million properties to browse along with helpful tools and reliable house price estimates.

Personalization Perfection Project Details

Zoopla needed to drive user adoption for a major software upgrade with their clients and internal teams, and they needed it to be completed fast. It was a task that needed to be automated due to the scale of the project. And the teams couldn’t let anyone slip through the cracks.

The team created a flow of Marketing Cloud Account Engagement (Pardot) Engagement Studio Programs (ESPs) that used third-party and Salesforce data to send clients and internal teams through personalized next steps based on their stage in the journey, as well as reminders using unique upgrade dates. 

The ESPs ensured any changes in client information were reflected in the messaging and when they were delivered, they also updated campaign member statuses that helped departments understand where members were in the journey.

Personalization through automation was the key to success

Upgrading such a large client database in a short period of time was the key problem that inspired this initiative. With so many variables, stages and a reliance on third-party and Salesforce data, there was no possibility that this could have been done manually. But, having limited internal resources and having previously used spreadsheets and other offline resources meant there was also the opportunity to change the way internal departments worked.

Using data from third-party platforms and Salesforce, ESPs seamlessly moved clients through the upgrade stages, monitoring their actions and adapting messages when needed. It wasn’t just clients receiving the right messaging at the right time, ESPs sent internal updates (campaign statuses) to each department, some of which had been used to only working with spreadsheets. This initiative streamlined the way Zoopla worked and gave them time back knowing that automation was now working for them.

Challenges they overcame along the way

A key challenge was seamlessly piecing together the stages that relied on external data. ESPs also needed to react to client changes and still send the correct information. An average CTR of 5% shows messages are resonating with clients.

Taking a complex journey and ensuring internal teams knew what was happening and what action they needed to take was a hurdle. But, Salesforce reports, tasks and campaigns are now part of their day. 100+ Salesforce tasks have been created to help teams take action.

Results from the project

Pardot allowed Zoopla to create nimble automations that reflected the original goal of automating the upgrading process. Engagement Studio Programs (ESPs) and the Pardot connector allowed them to not only personalize messaging at a time right for clients but also deliver relevant information to internal teams. That ensured they could monitor the campaign in real time and provide a feedback loop to marketing, while Salesforce API integration allowed custom information from the upgrade portal to flow through to Pardot and the ESPs.

Using Personalization to Complete Essential Business Tasks

We often think of personalization in marketing as something that changes marketing assets based on customer personas. However, personalization is something that is essential when a company needs to get things done that affect their ability to operate. This project helped the Zoopla team to get clients and internal teams upgraded to the new Zoopla CRM. And they accomplished this through an automated process that ensured everyone felt supported and nobody was left behind.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Personalization Perfection

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Personalization Perfection appeared first on The Spot.

By |2022-11-25T18:34:00+00:00November 25th, 2022|Categories: Community, Community Spotlight, Events|
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Mardreamies 2022 Award Winner Story: Social Impact

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Salesforce marketing tools
  • Grassroots Innovation: Scaling small business with Salesforce marketing tools
  • Extending Pardot: API-driven marketing solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Social Impact Category Winner: Lexipol

Here’s the solution that won the MarDreamies 2022 award for the Social Impact category, which recognizes teams that utilize Salesforce to affect positive social change. The MarDreamies Social Impact award went to Lexipol, which was submitted by Miriam Childs and Julie Rasco.

What does Lexipol do?

Lexipol serves more than 2 million public safety and government professionals with a range of informational and technological solutions to meet the challenges facing these dynamic industries. The company strives to make communities safer through the development of content and technological solutions that empower local government leaders.

How does Lexipol use Salesforce to reach their goals?

The team at Lexipol is technologically savvy and uses the Salesforce platform in a unique way to support the company’s mission. Specifically, the marketing team uses Marketing Cloud Account Engagement (Pardot) to communicate with their audience while tracking campaign success so they can adjust their strategy when needed.

Enabling first responders to access essential mental health resources

In recent years, suicide has been the leading cause of death for police and firefighters—ahead of line-of-duty deaths. Research has shown that 75% of first responders have unresolved emotional issues from stress on the job, with 70% concerned about the cultural stigma around asking for help. This is preventable, but agency leaders often don’t know the risks of ignoring wellness or have the expertise to develop wellness resources first responders will trust and use.

Using Pardot to provide wellness education for first responders

In December 2020, Lexipol acquired Cordico, a wellness solution for first responders and public servants. Since then, and specifically over the last 18 months, Lexipol has utilized Pardot to create an ongoing campaign to accomplish several goals. 

Their goals are to:

  • Build awareness of the Cordico solution.
  • Educate first responders on the importance of both physical and mental wellness.
  • Break down the cultural stigma around mental health that exists in public safety.
  • Introduce key wellness topics that disproportionately affect them.

Because of the stigma surrounding wellness in public safety, education is critical. Both the Cordico wellness solution itself and the campaign surrounding Cordico focus heavily on education. Lexipol provides resources including tip sheets, Q&As, webinars and case studies that highlight critical behavioral health issues affecting first responders. These resources, shared through email campaigns and landing pages, clearly demonstrate the need for wellness, an often-avoided topic in public safety.

MarDreamies award-winning campaign results

Wellness is a challenging topic, and first responders require specialized resources and communication. Lexipol has delivered over 65,000 emails featuring case studies and other resources, and our wellness webinar invitations have generated 1,500+ leads. Over the last 18 months, since creating the quarterly Cordico wellness newsletter, subscribers have grown by 101%. Across the board, these campaigns have influenced 100+ won opportunities, meaning more agencies with the right resources.

Salesforce tools and features used in the solution

Pardot was critical in targeting the correct audience and tracking successes: List and automated emails, dynamic segmentation and engagement studios were key to Lexipol’s strategy. 

Integration with outside apps, including GoToWebinar, along with Pardot files and landing pages, were central to gathering leads. A/B testing allowed the team to hone in on the most effective topics and phrasing. Scoring, grading and connected campaigns informed the sales team of interaction data to convert prospects to customers.

Using Tech to Deliver Essential Resources to People Who Need It Most

The team at Lexipol is using the Salesforce platform in innovative ways to reach their goals. Leveraging Pardot as a communication engine, the team at Lexipol has found success in building awareness about the resources available to their core audiences. As a result, they are creating positive social change in the world by bridging the gap between first responders who work with people in the most critical moments in the lives of the people they serve and essential wellness resources that can keep them feeling their best.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Social Impact

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Social Impact appeared first on The Spot.

By |2022-11-22T21:04:00+00:00November 22nd, 2022|Categories: Community, Community Spotlight, Events|
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Mardreamies 2022 Award Winner Story: Extending Salesforce

The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. 

Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022. 

Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.

MarDreamies Award Categories

The MarDreamies awards are divided into five categories to honor the teams behind the magic:

  • Personalization Perfection: Right-time, right-message marketing
  • Social Impact: Creating positive change through Pardot
  • Grassroots Innovation: Scaling small business with Pardot
  • Extending Pardot: API-driven solutions
  • Best in Show

You can find all the details about what went into choosing the award winners in this blog post.

2022 MarDreamies Award Extending Salesforce Category Winner: Nebula Consulting

Here’s the solution that won the MarDreamies 2022 award for the Extending Salesforce category, which recognizes teams that build API-driven marketing solutions. The MarDreamies Extending Salesforce award went to Nebula Consulting, which was submitted by Kyle Blacker and Sarah Kelleher.

What does Nebula Consulting do?

Nebula Consulting started out in 2012 as a core Salesforce consultancy practice. Since then, the team has added Pardot, Communities and CPQ to their skillsets. However, Nebula Consulting’s focus then remains the same today — helping companies to grow their revenue. 

To do this effectively, they believe that first and foremost the company’s consultants must truly understand the sales & marketing process.  That drives them to only hire the very best people with relevant real-world experience. That’s why they truly believe that there is no team better to work alongside your own.

Extending Salesforce Award Project Details

The team at Nebula Consulting built Enhanced Engagement History, which is a component that’s available to all Pardot users via their listing on the Salesforce AppExchange.

The Enhanced Engagement History component allows users to view and inspect Prospect activities, regardless of which Pardot Business Unit (PBU) the user is logged into. It also allows users to interact with the activities, to view the emails sent and engaged with, without ever needing to leave the record page.

The standard Engagement History component displays activities from one Business Unit at a time depending on the BU a User was last logged into. Users are required to switch PBU just to see if there had been any cross-activity or if Users aren’t aware of this then they will see inaccurate data. Users can see an email had been engaged with, but not what the email was.

Why Nebula build the Enhanced Engagement History component

The initial concept of the product came from a problem a customer of Nebula was facing. What initially started out as a single consultant’s task evolved into several members of different teams collaborating. 

After the solution for the customer was deployed, we identified areas where this solution could be improved and developed further in a managed package to distribute via the Appexchange. We became an ISV partner as part of this process which was a complete new way of doing business for us.

Challenges the team overcame

During the initial concept phase, the team at Nebula wasn’t sure whether data from multiple PBUs could be collated into one place. In discovery and testing, they found the API in general to be a challenge; making sure to return correct information, remove unwanted data and optimize accordingly. 

Results of the project

The Enhanced Engagement History app provides time-saving and productivity benefits, not only providing greater visibility for Salesforce users without the need to switch PBU, but also in returning data using the API quicker than the standard component.

The majority of the component uses the Pardot API, however various security features using Apex were implemented. For example, ensuring that if a user doesn’t have access to a Lead, then they still can’t see that Lead. There are security checks in the background. In addition, with the flexibility of Salesforce we developed this as a Lightning Web Component that is customizable.

Finding innovation while meeting client needs

The team at Nebula Consulting found an innovative way to meet their client’s expectations. And they found a way to build on that solution so other Pardot customers can use it. 

Enhanced Engagement History reveals marketing engagement across multiple Pardot Business Units to give users rich insights to make data-driven decisions and drive meaningful customer conversations. It’s a solution that embodies the spirit of extending Salesforce, which is why it was chosen for a 2022 MarDreamies award.

Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.

Original article: Mardreamies 2022 Award Winner Story: Extending Salesforce

©2022 The Spot. All Rights Reserved.

The post Mardreamies 2022 Award Winner Story: Extending Salesforce appeared first on The Spot.

By |2022-11-22T00:03:00+00:00November 22nd, 2022|Categories: Community, Community Spotlight, Events|
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Breaking into the Salesforce Ecosystem: A Military Veteran’s Story

Merivis recently named Sercante as their “Partner of the Year” for 2022, and I couldn’t be more proud to be a #Merivet AND a #SercanteDragon. In the spirit of this award, I want to share the story of my journey into a new career in the Salesforce ecosystem as a transitioning military veteran.

Summer is in full swing, and folks are having BBQs, going to baseball games, and heading out for vacation. This is also the time of year when many active-duty servicemembers and their families are getting ready to move from one duty station to another, or transition from the service back to civilian life. 

Every year, over 200,000 active-duty sailors, soldiers, airmen, marines, guardians, and coast guardsmen separate or retire from active duty. This is a large group of highly motivated, smart, and loyal potential employees that have no idea that they can break into tech and the Salesforce ecosystem. 

First, I’m going to tell you a bit about my journey and then I’ll lay out resources for you and your team to tap into this talent goldmine. 

My Limited Duty Officer Class in front of the USS Constitution in Newport RI, circa 2011

My journey from sailor to Salesforce solution engineer

Why am I talking about this? 

Well,  a little over two years ago, I was in that same group of transitioning service members. I was coming up on 20 years of active duty service and was preparing for life after the Navy (Yes, I’m a retired sailor). I knew I didn’t want to be one of the guys who leaves the service only to come back as a Government employee — it just isn’t for me. 

I spent a lot of time mulling over my options, and I knew I wanted to break into tech. But that’s a nebulous destination at best with so many options (too many to count!). 

By now, you’re probably thinking…

“Jason, get to the point, I mean isn’t this blog supposed to be about marketing?”

Well, not in the traditional sense but be patient young grasshopper. 

Here I am reenlisting one of the best sailors I ever worked with. Reenlisting a sailor was a sacred honor I cherish to this day.

Introduction to big tech through military-sponsored program

In 2019 as I was planning my escape, er I mean, retirement, I applied to and was accepted into a program called Fourblock. It’s a program specifically designed to help veterans and transitioning Active Duty break into tech. 

We got to do some cool stuff like visiting the T-Mobile HQ, Microsoft Campus, Amazon (they are truly everywhere in Seattle), and meeting with and networking with Veteran Group Leaders at these Fortune 100 companies. 

We did resume reviews, interview prep, and networking! Pretty awesome stuff, right? I mean I had never seen a place that had craft beer ON TAP in the lunchroom, wild!

It was during this time in my Fourblock cohort when I was lamenting about breaking into tech without any tech skills (queue up imposter syndrome), and someone recommended Salesforce.

I jumped on Trailhead, created my profile, and got to work. ANNNND then the pandemic hit — my job got super crazy and I totally neglected Trailhead, Astro, and all the cool things I was starting to get hyped about with Salesforce. 

Learning Salesforce through the Merivis cohort program

Fast forward to Spring 2021 and I’m starting to panic about my post-Navy career. Then, after one fateful Veterati Mentorship phone call, I was directed to the Merivis website. 

I applied to and was accepted into Admin Cohort 20, and I achieved my Salesforce Administrator certification in June of 2021. 

It was through a Merivis contact, the amazing (and former Sercante Dragon) Hayley Tuller, that I was introduced to the leadership team at Sercante. And the rest is history. 

Team Sercante with Merivis Executive Director Kate Perez

Since joining Sercante in September 2021, I’ve added 2 more certifications and I truly love my job! 

I get to work with thought leaders in the Salesforce and Pardot (MCAE) space every day. And the best part is that it’s fully remote. My commute is the 15 seconds of walking downstairs to my office after taking my dogs out. 

What is Merivis?  

The name Merivis comes from the Latin roots of Merit and Force, Merivis is a non-profit Veteran’s Service Organization (VSO) that specializes in “Transforming military years into tech careers.”

 It was founded by Hector Perez, Kate Perez, and Joe Castro and focuses exclusively on helping veterans, military spouses (current and former), and transitioning service members break into the Salesforce Ecosystem. From Hector’s experience as a hiring manager at various tech companies, he recognized a growing talent gap that veterans could be trained and hired to fill, which inspired him, Kate, and Joe to found Merivis. 

Merivis provides no-cost training by Salesforce Certified Instructors to members on a wide range of certifications: 

  • Salesforce Administrator
  • Platform App Builder
  • CRM Analytics
  • MCAE (Pardot)
  • and more

Members of each cohort are paired up with a coach to help them with the technical side of understanding Salesforce and a mentor for accountability and guidance on job seeking and networking. 

Seriously, that one phone call with  Jeri Lim and her advice to check out Merivis changed my life. 

Why Veterans? (or Transitioning Military, or Mil Spouses?)

We all know and appreciate military veterans for the jobs they do while wearing a uniform. But what if I told you that even the most junior enlisted sailor has better project management skills than the kid who just graduated from college? 

Real-Talk: Any member of the military who has served for at least 2 years has been a project manager. And the same applies to military spouses. Military spouses are project managers, logistics experts, and financial gurus. No joke.  

The point I’m trying to make is that most, if not all, vets, transitioning service members, and military spouses have those “soft skills” you see on job posts. 

Hard skills versus soft skills 

Hard skills are the things that can be taught or learned — like coding, building automation, writing flows, building marketing campaigns, developing reports, etc. 

Soft skills are more abstract and tend to be hard to codify — like being a team player, adaptability (whoa boy is that a military requirement), authenticity, passion, and leadership. 

You can study a book on coding and retain the information and make use of the skills immediately, but it takes time and effort to put soft skills into practice. And it takes a lot more time to effectively use and master them. 

Ok, you’ve convinced me. So what’s next? 

I’ve only scratched the surface of what the veteran and mil-spouse community can bring to the table. And I could write a series of blogs about each group, vertical, or specialization that veterans and mil-spouses can excel in. 

However, to keep this more of a blog and less of a Doctoral Thesis, I’m going to sum things up for you. 

  1. Veterans, mil-spouses, and transitioning service members are often overlooked as a resource in the martech space and Salesforce ecosystem when searching for talent. 
  2. Training in technology is easy. Training in soft skills is hard. Vets and mil-spouses probably have the soft skills you’re looking for. 
  3. Merivis and other amazing VSOs provide no-cost technical training to vets, mil-spouses, and transitioning service members. 
  4. Finally, if you connect the dots, Merivis and other VSOs fill the skill gaps for vets, mil-spouses, and transitioning service members so they can come to the Salesforce ecosystem and find fulfilling careers. At the same time, they’re filling skill gaps that make it hard to hire people for technical specialty roles.

Technology career resources for military veterans

There are a number of great resources out there for companies looking to hire veterans and veterans looking to break into the tech industry. 

Here are some links:

My sincere goal was to introduce you to these wonderful organizations, bring awareness to this untapped talent resource, and share a little bit about my story.  

If you have any questions, feel free to hit me up on LinkedIn or drop a comment below.

Cheers!

Original article: Breaking into the Salesforce Ecosystem: A Military Veteran’s Story

©2022 The Spot. All Rights Reserved.

By |2022-07-07T20:51:00+00:00July 7th, 2022|Categories: Career Development, Community, Community Spotlight, Real Talk, revive|
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