How Military Veterans are Launching Pardot Careers

We have big news for military veterans and their families who need vital lifelines to join the Salesforce ecosystem. The Sercante team is working with a nonprofit organization that’s well known in the Salesforce world to revamp its entire sales and marketing technology stack while enabling the expansion of Pardot training programs. 

Sercante is donating $140,000 in pro-bono company resources to Merivis, which is an organization that eases the transition to civilian life for military veterans and their families. Merivis provides resources for veterans and military spouses pursuing careers in cloud computing by coordinating learning cohorts that work to gain specialized skills and certifications. 

The pro-bono donation from Sercante will revolutionize Merivis fundraising efforts by equipping the team with a robust marketing strategy that has digital-first experiences built in. Sercante is also donating Pardot training programs to Merivis members so they can gain specialized technology skills to help them launch their new careers.

 

Donation expands Pardot training programs for Merivis

The donation to Merivis is expanding training programs for military veterans and their spouses who want to work in Pardot as they launch their civilian careers. While Merivis has offered Pardot training to members in the past, the donation will create a 40-student cohort that will focus on all things Pardot. 

To design programming for the cohort, Sercante team members worked with the team at Merivis to combine existing Sercante Pardot training content with the Merivis method of training. 

The Merivis Pardot training cohort program includes:

  • Content from Salesforce Trailhead
  • One-on-one coaching
  • Virtual learning sessions
  • Soft-skills work to gain professional development competencies

Merivis Logo

Merivis prepares for rapid growth

The $140,000 donation to Merivis also includes a significant amount of technical support hours from the Sercante team. Merivis will use the support hours to increase the impact of their efforts using Pardot and the Salesforce platform, which will enable Merivis to scale their marketing strategy as the organization continues to grow.

Since 2015, Merivis founders Hector Perez, Kate Perez, and Joe Castro, have worked to build the nonprofit organization to provide real-world training to military veteran families as they transition to civilian careers in technology. More than 500 military veterans and their spouses have completed the training programs. 

 

Get involved with Merivis

We highly recommend supporting Merivis however you can. Whether you’re a military veteran or someone who supports them or a member of the Salesforce community, there are a few ways to get involved with Merivis. 

 

Donate to Merivis

Merivis relies on donations and volunteers to keep everything running smoothly. So making any type of donation goes a long way. 

You can choose from several different donation levels depending on your level of commitment. Learn more about making a donation to Merivis here.

 

Join a Merivis Cohort

You can apply to join a Merivis training cohort if you are a current service member, veteran, or military spouse. If approved, you’ll get between two to five weeks of virtual training, which typically requires 5-10 hours of commitment per week.

The goal for each cohort is to work toward Salesforce certifications, like the Pardot specialist or Pardot consultant certification.

Visit this page to learn more about joining a Merivis training cohort.

 

Be a Volunteer Coach

Volunteering is a great way to give back while learning more about yourself and the community. Merivis has a few ways to participate in the program as a volunteer:

  • Salesforce Coach and Content Lead – Mentor Merivis program members either in a group or individually.
  • Volunteer Instructor – Certified Salesforce professionals who volunteer to lead training sessions are essential to the Merivis program.
  • Resume and Mock Interviews – Veterans entering the workforce get help from volunteers to perfect their resume and practice interviewing skills.

Complete the form here to apply to volunteer for Merivis. You’ll bring more professionals into the Salesforce ecosystem while enabling military veterans to launch new careers — and probably meet incredible people while learning new skills along the way.

Have you learned more about yourself by volunteering your Pardot skills for a nonprofit organization? Tell us about it in the comments below!

By |2021-09-27T20:40:22+00:00September 27th, 2021|Categories: Career, careers, Marketing Automation, Marketing Operations, Pardot, Pardot Training, Salesforce|

5 Steps to Pass the Pardot Specialist Certification Exam

Whether you’re an experienced Pardot admin or relatively new to the Pardot platform, passing the Salesforce Pardot Specialist Certification exam is a great way to demonstrate your skills and expertise. 

In this article, I share the five steps I took to pass the Pardot Specialist Certification exam – reviewing the exam resources, studying, taking practice exams, harnessing key test-taking strategies, and preparing to meet the exam requirements. In each step, you’ll find tips and strategies plus links to guide you through this process.

Ready to dive in? Let’s do this.

Step 1: Review the Pardot Specialist Exam Guide and Resources

Salesforce provides some amazing resources that outline everything you need to know to pass the Pardot Specialist Certification exam. 

Start by reviewing the Salesforce Certified Pardot Specialist exam guide. This will answer all of your administrative questions about the exam like:

  • “How is the exam administered?”
  • “How many questions are there?”
  • “What score do I need to pass?” 

Then, check out the exam outline to see a high-level overview of the exam topics. I recommend reviewing this guide – either by printing out a hard copy or copy-pasting into a separate doc. Then you can highlight any areas where you know you’ll need to focus more of your studying time. It’s ok to highlight most or all of the topics in this list! Your objective here is to understand the scope of what you need to learn so you can use your time wisely.

Step 2: Start Studying

Once you’ve reviewed the exam outline, head over to the Pardot Specialist Credential Trailmix. There is a LOT of content here – it’s estimated to take over 14 hours to complete! Shit just got real. Let’s take a deep breath and tackle this strategically to make the best use of our time and attention. 

Determine what worked for you in the past

Before you dive into studying, think back to your experiences in school. What worked when you were studying for an exam?

When I was in college, my favorite approach was to type up a master document containing my notes from lectures, textbook reading, and labs. A few days before the exam, I’d print out that document and read through it, writing out in pencil or pen anything that didn’t feel like it was sticking. Then, I’d review those hand-written notes the morning of my exam to make sure the trickiest information is the freshest in my mind. This strategy works for me because I create one centralized document for all of the information I need to know and I surface the information that’s hardest for me to learn. And as a bonus, this document becomes a great reference resource after the exam!

Are you the kind of person who likes learning from an instructor, being able to ask questions, and having a group of study buddies? If so, I highly recommend taking Sercante’s Pardot Admin Bootcamp Course. This course provides an invaluable mixture of technical learning, real-world use cases, and hands-on examples. It also provides a weekly structure that can help you stick to your study schedule ahead of the exam. 

Read through the Salesforce Trailmix materials

Work your way through the Salesforce Trailmix materials from the top to the bottom. And give special attention to the sections you highlighted earlier in the exam outline. For example, if Engagement Studio isn’t your strong suit, then make sure you have a good grasp of foundational topics. These include Visitors & Prospects, Syncing Prospects, and Mapping Custom Fields before you read the Engagement Studio documentation. 

Note that it is important to read the secondary documentation. What do I mean by “secondary documentation”? Here’s an example. If you open the Prospects documentation link, make sure you read through that page plus each of the linked documents on that page like “Anonymous Visitors” and “Active Prospects”. 

For any of the trailhead modules listed, notice the phrasing of the questions in the quiz section. Salesforce has a very particular way of wording their questions, so think of these quizzes as mini practice tests. I’d recommend writing down any questions and answers you don’t feel confident on to come back to later. Keep in mind that once you submit your answers, the quiz will disappear. 

Step 3: Take Some Practice Exams

Fortunately, there are loads of practice exams and pre-made flashcard sets available online for the Pardot Specialist Certification exam. Like the quizzes at the bottom of Salesforce’s Trailheads, these practice exams can help you get used to the style of the questions you’ll encounter on the real exam. A good goal is to keep taking the practice exams until you’re consistently hitting scores in the 80s or above. 

A word of caution: you need to be careful about the answers in these practice exams. Not all of them are correct, even in the paid versions! If there are any answers that don’t feel quite right, do a quick Google search or check in your own Pardot instance until you’re 100% confident you have the right answer. 

For the answers you really do get wrong, take a few minutes to dig into the related Pardot and Salesforce documentation in the exam Trailmix and practice in your own org to make sure you understand the underlying concepts and functionality. If you notice yourself consistently getting questions wrong about Dynamic vs Static Lists, for example, then study up a bit more on that topic. 

Step 4: Harness the Power of Key Test-Taking Strategies

Your exam day is fast approaching. Now’s the time to start thinking about your approach to taking the exam itself. Here are a couple of key test-taking strategies you can use to help improve your odds on exam day.

Narrow down the possible answers

If there’s a question on the exam that’s stumping you, first try to eliminate any answers you know FOR SURE are wrong. Sometimes, the incorrect answers can be surprisingly obvious. For example, if the question asks, “Which activity can be used to trigger an increase or decrease in a Prospect’s score?” and one of the answers is, “Printing an email,” you can easily cross that answer off.

From a statistical perspective, eliminating just 1 of 4 answers can increase your odds of getting the question right from 25% to 33%. If you can eliminate 2 answers, your odds go up to 50%.

Mark questions for review

If you haven’t taken a Salesforce Certification exam in the past, it’s important to know that you’ll be able to mark specific questions for review. Before you submit your exam, you can come back to your flagged questions and double check your answers. 

The approach I like to take is to mark any questions I’m not completely confident on for review. By using the mark-for-review feature, you can save brainpower by skipping over answers you know are correct instead of having to double check every answer before hitting the “submit” button.

If you encounter any questions during your review that you STILL aren’t confident about, then leave them in “review” status. Counting up the number of questions flagged for review just before you submit your exam can give you a ballpark idea of whether or not you’re going to pass. 

Step 5: Prepare for the Exam Requirements

Alright. You’ve studied your ass off, taken a boatload of practice exams, and now your exam day is just a few days away. At this point, it’s super important to re-read the section of the exam guide about the requirements for taking an onsite or online exam thoroughly. 

For online exams, there’s a bunch of pre-work you need to complete to meet the technology requirements. It’s a good idea to get this done sooner rather than later so your exam day doesn’t become extra stressful. 

Get ready to take your Pardot Specialist exam

Once you’ve gone through all 5 steps – setting the scope for what you need to learn, studying, taking practice tests, harnessing some key test-taking strategies, and preparing for the exam requirements – you’re ready to take your Pardot Specialist Certification exam! 

YOU CAN DO THIS. 

Remember that if you don’t pass, IT’S OKAY. You can always retake the exam. The most important part of this journey is the work you’re doing to level up your Pardot Admin skills. 

When you’re done taking the exam, I’d love to hear from you in the comments. How did your exam go? Which steps and strategies worked best for you?

Note: This blog was written in Summer 2021.

The post 5 Steps to Pass the Pardot Specialist Certification Exam appeared first on The Spot For Pardot.

By |2021-07-14T20:06:12+00:00July 14th, 2021|Categories: Career, Pardot Specialist|

Announcing The Spot for Pardot Jobs

We’re thrilled to announce a new platform we’ve launched for finding and posting Pardot jobs.

Supporting the Pardot community by sharing knowledge built the foundation for The Spot for Pardot in the Salesforce ecosystem. The Spot for Pardot Jobs hatched from that idea. 

We already share how-to guides, career advice, and occasional war stories with Pardot. So, we decided to kick it up a notch by helping marketing professionals find jobs working with Pardot and other technology tools.

The Spot for Pardot Jobs 2

The best place to find and post Pardot jobs

The Spot for Pardot Jobs is a one-stop-shop for finding marketing-related jobs working with Pardot and Salesforce. 

Anyone can post a job to the site for free. This makes the platform more accessible to smaller companies and startups that have limited hiring budgets.

The team at Sercante manages The Spot for Pardot Jobs. That means we’ll moderate the content to ensure listings are updated and relevant to job searchers. Our wish is for The Spot for Pardot Jobs to be the go-to platform for job seekers and companies looking for mutually beneficial relationships with Pardot professionals.

The Spot for Pardot Jobs 3

The Spot for Pardot Jobs is ready for action

You can start using The Spot for Pardot Jobs today.

The site is already available for both job seekers and job posters. We’ve added over 200 Pardot and marketing opportunities that may interest you.

For Pardot Job Seekers 

The open positions on the site include a mix of employer-submitted jobs and ones our team found online. The site is set to automatically delete the jobs we post after 30-90 days to keep it up-to-date. Employers are responsible for the jobs they post, but the listings will automatically delete after 90 days if there’s no activity from the job poster.

To get started, go to the site and click “Find a Job” in the top right corner. You can search for jobs using keywords, location, and more. 

Hot tip: there’s lots of remote work available.

For Employers

Human resources professionals love when they can post jobs for free. We’re throwing them a bone with The Spot for Pardot Jobs so we can all succeed.

Employers can start posting jobs to the site right now. Here’s how to post a job:

  • Click Sign Up and follow the prompts to create an account. 
  • You can log in if you’ve already created an account.
  • When you’re logged in, click the Post a Job link. Then, complete the form to post the job.

You can edit the job or remove it once you’ve filled the position. We’ll automatically delete listings after 90 days unless you take action before the time is up.

Get The Spot For Pardot Jobs Newsletter

You can stay up to date with career opportunities by signing up for our newsletter. We’ll highlight Pardot career trends, interesting job opportunities, and other information to help you move further in your career.

The Spot for Pardot Jobs Newsletter – Employer Edition

The Spot for Pardot Jobs Newsletter – Job Seeker Edition

Get Pardot Job Updates on Twitter

It’s really easy for you to keep up with the latest job opportunities that get posted to The Spot for Pardot Jobs. You can follow @spot4pardotjobs on Twitter to see job listings in your news feed.

Noteworthy job listings

We’ve added some especially interesting jobs we know you’ll want to see. Here are a few of our favorites:

Jobs at Sercante

The Sercante team is growing faster than ever. We want the best of the best talent in the ecosystem. So, if you’re a Pardot pro who’s looking for a career shakeup, then we’d love to chat.

Here are a few interesting job opportunities at Sercante:

Click here to view all opportunities available on the Sercante consulting team.

Land a Pardot job at Salesforce

We work closely with the team at Salesforce. So we know how amazing the opportunities are working on their team.

Check out these jobs available at Salesforce:

The Spot for Pardot Jobs 4

Launching Pardot careers every day

Rising from a little one-person blog, The Spot for Pardot has grown quickly. The Spot for Pardot is the place to go for anyone who wants to learn more about Pardot and marketing. We took it a step further by creating The Spot for Pardot Jobs.

It’s a platform where all the Pardot people can go to connect with new opportunities.

Now go forth, and discover all the Pardot possibilities!

The post Announcing The Spot for Pardot Jobs appeared first on The Spot For Pardot.

By |2021-06-30T17:05:32+00:00June 30th, 2021|Categories: Career, careers, pardot jobs|

Hayley Tuller Named 2020 Merivis Volunteer of the Year

If you’re in the Pardot world, then you likely know someone on the Sercante team. 

Maybe you mastered solutions from reading their blogs. Or learned cool tricks from them during a Trailblazer Community event.

Being generous with our time through volunteer work is a core value at Sercante.

Sercante Solution Engineer, Hayley Tuller, has taken that generosity to a new level. Her volunteer work in the Salesforce community earned her the 2020 Merivis Volunteer of the Year Award.

Merivis Co-Founder and Executive Director Kate Perez presented Hayley with the award during a virtual keynote presentation on May 26 at the 2021 Merivis Summit.

(more…)

By |2021-05-27T15:06:07+00:00May 27th, 2021|Categories: Career, Events, Salesforce News, Sercante News|Tags: , , |

Sercante Receives SI Trailblazer Fund From Salesforce Ventures

Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the growth of next-generation consulting firms. 

This funding opens new opportunities to amplify our partnership with Pardot and gives us the ability to expand our team across all departments, increase investment in R&D, and continue to grow our international footprint. 

“This additional funding comes at a pivotal time to fuel our accelerated growth plans, deepen our product development efforts with Sercante Labs, and overall support our clients as they navigate digital transformation, Pardot, and Salesforce.”

Andrea Tarrell, CEO & Founder of Sercante

As we look back, when Sercante was a small Pardot-focused blog and a handful of brilliant minds, we never imagined we would be here three short years later. We have now grown to over 40 full-time consultants, developers, designers, and architects spread across the United States, Canada and the United Kingdom to support businesses globally. See Our Journey This Far

Words can’t describe how much we appreciate the awesome people that have chosen to give their time and talents to Sercante, the amazing clients that continue to push this limits of the platform, the team at Salesforce who cultivate a strong ecosystem… and of course, the amazing Pardot community who constantly cheers each other on and has each other’s backs. You all have a part in Sercante’s growth and we know that we would not be receiving this honor without your support over the years. So we want to thank you and let you know that we are as dedicated as ever to making marketing & sales teams are wildly successful on the Salesforce platform. 

Bonus Points – We’re Hiring! 

We’re on a mission to grow. The most important ingredient in that is awesome people. This is an exciting time to join the team and embark on this journey with us as this is just the beginning of plenty more awesomeness to come. We are currently looking for talented individuals to join our team in various roles to help man our ship including Pardot Pros, Salesforce Developers, Copywriters, and Technical Leads. We’re moving really fast and have a pretty unique culture. It’s not for everybody — but for those that fit, it’s a growth opportunity like no other.  So, if you’re a Pardot pro who’s looking for a career shakeup… We’d love to chat.

Open Roles on Our Team

We are currently recruiting for the following roles:

Interested in joining the team, but not quite seeing a role that calls to you? We are also non-specifically hunting for awesome people anywhere we come across them. So… let’s talk. Best way to get in touch is [email protected]

The post Sercante Receives SI Trailblazer Fund From Salesforce Ventures appeared first on The Spot For Pardot.

By |2021-03-23T11:10:00+00:00March 23rd, 2021|Categories: Career, Events|

Sercante Receives SI Trailblazer Fund From Salesforce Ventures

Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the growth of next-generation consulting firms. 

This funding opens new opportunities to amplify our partnership with Pardot and gives us the ability to expand our team across all departments, increase investment in R&D, and continue to grow our international footprint. 

“This additional funding comes at a pivotal time to fuel our accelerated growth plans, deepen our product development efforts with Sercante Labs, and overall support our clients as they navigate digital transformation, Pardot, and Salesforce.”

Andrea Tarrell, CEO & Founder of Sercante

As we look back, when Sercante was a small Pardot-focused blog and a handful of brilliant minds, we never imagined we would be here three short years later. We have now grown to over 40 full-time consultants, developers, designers, and architects spread across the United States, Canada and the United Kingdom to support businesses globally. See Our Journey This Far

Words can’t describe how much we appreciate the awesome people that have chosen to give their time and talents to Sercante, the amazing clients that continue to push this limits of the platform, the team at Salesforce who cultivate a strong ecosystem… and of course, the amazing Pardot community who constantly cheers each other on and has each other’s backs. You all have a part in Sercante’s growth and we know that we would not be receiving this honor without your support over the years. So we want to thank you and let you know that we are as dedicated as ever to making marketing & sales teams are wildly successful on the Salesforce platform. 

Bonus Points – We’re Hiring! 

We’re on a mission to grow. The most important ingredient in that is awesome people. This is an exciting time to join the team and embark on this journey with us as this is just the beginning of plenty more awesomeness to come. We are currently looking for talented individuals to join our team in various roles to help man our ship including Pardot Pros, Salesforce Developers, Copywriters, and Technical Leads. We’re moving really fast and have a pretty unique culture. It’s not for everybody — but for those that fit, it’s a growth opportunity like no other.  So, if you’re a Pardot pro who’s looking for a career shakeup… We’d love to chat.

Open Roles on Our Team

We are currently recruiting for the following roles:

Interested in joining the team, but not quite seeing a role that calls to you? We are also non-specifically hunting for awesome people anywhere we come across them. So… let’s talk. Best way to get in touch is [email protected]

The post Sercante Receives SI Trailblazer Fund From Salesforce Ventures appeared first on The Spot For Pardot.

By |2021-03-23T11:10:00+00:00March 23rd, 2021|Categories: Career, Events|