Blog2019-09-10T01:26:25+00:00

5 Lead Prioritization Strategies For Lean Sales Teams

Imagine this — your marketing team is generating more leads than ever before. And at the same time, you’re facing a reduction in sales team staff.  Sounds impossible to overcome, right?  With the best tools, like Marketing Cloud Account Engagement (Pardot), and a winning lead prioritization strategy, you can tackle these obstacles head-on and turn […]

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By |April 12th, 2023|

Marketing Goodies from the Salesforce IdeaExchange: Spring ‘23

Those of you who have been followers of The Spot for a few years now know that we have shared our favorite Marketing Cloud Account Engagement (Pardot) Ideas from the Salesforce IdeaExchange either in blog posts or the Pardashians Slack group.   This tradition started in 2017 with Andrea’s initial post highlighting 8 ideas on the […]

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By |April 5th, 2023|

How to Optimize Account Engagement Lead Scoring Rules and Categories

A score in Marketing Cloud Account Engagement (Pardot) is a numerical figure that is assigned to prospects once they engage with a tracked marketing activity. This could be anything from an email open, link click, page view, form conversion or content download — providing you have the correct lead scoring rules or completion actions applied.  […]

The post How to Optimize Account Engagement Lead Scoring Rules and Categories appeared first on The Spot.

By |March 31st, 2023|

Email Metrics to Track Beyond Simple Opens and Unsubscribes

Email marketers swim in constant data. While analytics often inform decision making, the flip side of that coin means your competitors also use data to do the same. To truly ensure campaigns remain fully optimized for engagement, conversions, and ROI, you need to look beyond the simple email metrics everyone tracks. Simple statistics such as […]

The post Email Metrics to Track Beyond Simple Opens and Unsubscribes appeared first on The Spot.

By |March 30th, 2023|