Blog2019-09-10T01:26:25+00:00

What the New Terminus + Pardot Integration Means for Your ABM Strategy

BY JOANNA ROTTER Whether you’re new to account based marketing or your strategy centers on ABM, you’re going to want to check out the Terminus + Pardot integration that was announced yesterday. Terminus’ recent blog post outlines some of the new tools, which promise to help marketers drive an account-centric strategy with the benefit of … Continue reading What the New Terminus + Pardot Integration Means for Your ABM Strategy

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By |August 6th, 2020|

Creative Ways to Personalize Your Marketing with Pardot Advanced Dynamic Content

BY ERIN DUNCAN Before we dig into the meat of this post and some cool ways you can personalize your marketing efforts, let’s take a step back and start with… “What is Advanced Dynamic Content?” Advanced Dynamic Content displays custom HTML based on the Prospect’s criteria and allows you to customize messaging to the prospect.  … Continue reading Creative Ways to Personalize Your Marketing with Pardot Advanced Dynamic Content

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By |August 3rd, 2020|

Q&A: Everything You Need to Know about Pardot Engagement Studio

Q&A Pardot Engagement Studio

BY MARCOS DURAN One of the most highlighted and versatile Pardot features is the Engagement Studio program. Plain and simple it is the most flexible feature Pardot has when it comes to building strong workflows, email sequences, and even taking your Pardot (and Salesforce) operational game to the next level. This is without a doubt … Continue reading Q&A: Everything You Need to Know about Pardot Engagement Studio

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By |July 28th, 2020|

What Successful Marketers Know About Salesforce Auto-Association

campaign-influence-auto-association

BY MIKE MORRIS What you don’t know about auto-association could be completely ruining your campaign influence reports in Salesforce.  Let that sink in.  Now that I have your attention, let’s talk about this auto-association thing.  I spent many years in marketing and, I have to be honest, the term “auto-association” was never uttered at my … Continue reading What Successful Marketers Know About Salesforce Auto-Association

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By |July 15th, 2020|