Blog2019-09-10T01:26:25+00:00

Using Pardot B2BMA as a Data Audit Tool

In this blog, we will talk about data completeness, data hygiene, and data completeness KPIs to get you to have a better understanding and practice with Pardot B2BMA as an audit tool. Data completeness We’ll keep this straight to the point. You aren’t able to make great decisions if you don’t have good data. What […]

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By |June 24th, 2022|

Look Before You Leap: Preparing for Salesforce & HubSpot Integration

Your team finally has approval to connect Salesforce & HubSpot. Soon you will have all the data you’ve wanted to perfect your nurtures and segmentation!  But before you can access that sweet treasure trove of data each system is hoarding, you have to build the bridge between them. The gap between the two can be […]

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By |June 22nd, 2022|

Salesforce Summer ‘22 Release: CRM Analytics Features We Love

The Salesforce Summer ‘22 Release is sending lots of love to CRM Analytics (formerly Tableau CRM) users in the form of updates and new features that make reporting work easier using the tool. These are the features we’re going to start using ASAP. What CRM Analytics features are there to love in the Salesforce Summer […]

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By |June 21st, 2022|

The Great Resignation: Filling Gaps on the Marketing Team

The Great Resignation has impacted businesses throughout the US for the last two years and more specifically, it has created a talent gap for many departments. Marketing teams in particular seem to be taking a big hit, mainly when it comes to specialty roles like digital marketing and marketing operations/technology.  One theory behind the Great […]

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By |June 17th, 2022|