Blog2019-09-10T01:26:25+00:00

Creating Complex Rule Logic in Pardot Engagement Studio

BY CHLOE WILDE When people ask me why I want to work in the Salesforce and Pardot ecosystem, my answer is always the same — automation! Workflows! Personalisation! (And usually with that many exclamation marks.) If you already thought Engagement Studio was the best thing to happen to Pardot, it’s recently got dialed up to … Continue reading Creating Complex Rule Logic in Pardot Engagement Studio

By |December 18th, 2019|

Pardot Grading 101: How to Rate The Quality of Your Prospects

BY ERIN DUNCAN Pardot Grading is a great way to identify prospects who meet your ideal buyer persona, but I find a lot of Pardot users neglect to set up their Grading profiles and automations because they don’t know where to begin. This article provides a step-by-step guide on setting up your initial grading, as well … Continue reading Pardot Grading 101: How to Rate The Quality of Your Prospects

By |December 10th, 2019|