Salesforce Marketing Cloud Personalization (Interaction Studio): Implementation Methods
Salesforce Marketing Cloud Personalization (Interaction Studio) is a fantastic platform to add to your marketing toolset. But starting a Marketing Cloud implementation can be daunting, especially when it is as complex as Personalization. The following sections of this article will detail the implementation approaches available, provide indicative timelines and outline example use cases. However, if […]
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Using Account Engagement (Pardot) in a Global Market
In today’s international and digital business landscape, modern marketers often coordinate messaging and strategy across multiple countries or regions. Luckily, Marketing Cloud Account Engagement (Pardot) is an ideal tool to support those types of global marketing strategies. That’s because it enables marketers to find a balance between global coordination and initiatives that reflect the challenges […]
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Congrats to The Salesforce MVP Class of 2023
Like many big software companies, Salesforce has an honor they bestow to most influential supporters. They call this the Salesforce MVP program. The Trailblazer Community team recently announced the 2023 Salesforce MVP program inductees, and we were thrilled to see many of our favorite marketing voices on the list. Marketers don’t always get the recognition […]
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New Product Alert: Nonprofit Cloud and Education Cloud
Guess what? Big changes are coming to two Salesforce industry clouds. Salesforce is launching massive revamps this spring to target users working in the nonprofit and education sectors. The revamped Nonprofit Cloud and Education Cloud are a reimagining of the data model for these industries. What’s even better is that they are now inclusive of […]
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