Blog2019-09-10T01:26:25+00:00

8 Tips for Passing the Marketing Cloud Administrator Exam

Passing the Salesforce Marketing Cloud Administrator exam demonstrates that you have the skills to configure and administer Marketing Cloud products using industry and product best practices. And having that distinction puts you in a position where employers will compete to welcome you to their team. That’s because people with Marketing Cloud skills are among the […]

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By |June 15th, 2022|

How to Prevent 5 Awkward Email Sending Fails in MCAE (Pardot)

We’ve all seen email personalization mishaps.  The power of Marketing Cloud Account Engagement (Pardot) is really in its capacity to leverage data coming in from Salesforce and Pardot to create tailored experiences of all types for the end audience.  But what happens when this automation doesn’t work how we intend to use it? This is […]

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By |June 10th, 2022|

Personalization with Pardot & Interaction Studio

We usually find common asks for customers to further personalize Pardot emails, specific account-based messaging on their website, and where sales reps can take the next step to drive the conversation.  Interaction Studio helps answer all the queries with its account-based website experience, Next Best Action and Content Recommendations, and personalization of marketing content. Common […]

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By |June 8th, 2022|

How to Connect Marketing Cloud Engagement to Salesforce CRM

Does your marketing and sales data live in separate places? Do you want all customer details to live in one place? If so, Marketing Cloud Connect is the answer.  Marketing Cloud Connect combines the digital marketing capabilities of Marketing Cloud Engagement with the data management, segmentation, and campaign management tools in Sales Cloud.  What is […]

The post How to Connect Marketing Cloud Engagement to Salesforce CRM appeared first on The Spot.

By |June 6th, 2022|