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Part VI: Tech That Grows With You (Not Against You)

Get the strategy to build a tech stack that keeps up with your growth—without breaking your processes, budget, or customer experiences.

Part VI: Tech That Grows With You (Not Against You)

Let’s talk about your technology. You’ve got tools. But are they the right ones? Are they working with you, or just slowing you down? Too often, growth teams find themselves tangled in tech that hasn’t been optimized to scale with the business, resulting in bloated budgets, data silos, and disjointed processes—that also feel disjointed to your buyer.

In this episode, we’re breaking down what it really takes to build a future-proof tech stack. One that adapts as you grow, supports your team’s evolving needs, and delivers a seamless buyer experience that builds real connections and drives growth.

Because choosing tools isn’t just about features—it’s about your strategy, the fit, your people, and change management at every phase of the journey.

In this session, you’ll learn:

  • The signs your tech stack is holding you back (and what to do about it).

  • The framework for evaluating tools based on value, your current state, and longevity.

  • Strategies for consolidating overlapping tools and reducing stack bloat.

  • Tips for getting more out of what you already have

  • Considerations for adopting the latest technology to elevate your customer experiences

Learn how the experts approach the strategy for creating a growth stack that works harder for you and your customers now, and in the future.

Meet the speakers

Jenna Packard

Jenna Packard

Strategy Director

Debra Engels

Debra Engels

Change Enablement Director

Christina Anderson

Christina Anderson

Marketing Strategist

Mary Meehan

First and Last Name

Position

Austin Frink

First and Last Name

Position

First and Last Name

Position

Mary Meehan

First and Last Name

Position

Austin Frink

First and Last Name

Position

First and Last Name

Position

Explore the Series

Access Your Tool Kit

Technology Assessment Guide

Use this guide to start evaluating your tech stack to understand how effective it is from a people and adoption perspective, to strategy, its capabilities, and data. Identify your gaps and start to build your roadmap for evolving your tech to accelerate growth.

Change Enablement for AI Rollouts

Many teams launch technology and AI initiatives without considering the impact on their people, causing 70% of AI project failures. Watch this on-demand MarDreamin’ session with Debra Engels and get the Change Enablement Checklist to ensure your next rollout is a success.

Vision
Mapping

Collaborate with us to map a clear vision of your goals that aligns your strategy, technology, analytics, and people into a phased approach of how to get there. Vision Mapping provides a clear direction, so that your teams and resources can all be focused on driving growth.

The System of Alignment Checklist

Apply this checklist as blueprint to your CRM & marketing automation systems to create a system of alignment that streamlines hand-offs and cross-functional collaboration.

Blog: X Key Dashboard for
Actionable Funnel Insights

Explore this list of dashboards from the analytics experts to see where you can advance your data and insights to get a more complete view of the funnel and make data-informed decisions.

Self-guided
Growth Stack Audit

Use this guide to evaluate gaps and bloat in your tech stack to make your plan for what you need to maximize and what new solutions need to lean into to scale now and for the future.

Resources

12 Statistics Every GTM Leader Should Pay Attention to for Sustainable Growth

A game-changing result from mapping your customer lifecycle is having marketing, sales, and customer success aligned on what the experience should look like across the entire journey. This fosters stronger cross-team collaboration and seamless handoffs—a critical piece that 350+ go-to-market leaders identified as a key growth driver in the modern era. Get the top stats from their insights to help shape how you create your strategy for sustainable growth now and in the future.

Demo: Creating the Ultimate Fan Experience

Experience what's possible when you walk your funnel like a customer and use the power of AI and real-time data to help you deliver a seamless experience that takes a fan from finding the best parking, to getting a coupon for concessions near their seat, and their next ticket purchase to create a fan for life.