Representing marketers on Salesforce, Sercante Founder & CEO Andrea Tarrell teams with Salesforce to shape the future of Marketing Cloud.

Understanding and growing to meet evolving client needs is a mutual goal Sercante shares with Salesforce. To accomplish that goal, we’re announcing Sercante CEO & Founder Andrea Tarrell has been appointed to serve on the Salesforce Marketing Cloud Partner Advisory Board.

“We’re thrilled to have a seat at the table to advocate for our customers’ needs and shape the direction of the Marketing Cloud roadmap,” said Andrea Tarrell, CEO & Founder of Sercante.

“This aligns with our goal of helping all marketers be successful with the Salesforce platform, and I look forward to representing Sercante on the PAB.” 

What are Salesforce Partner Advisory Boards?

The purpose of the Partner Advisory Board (PAB) is twofold:

  1. To serve as a source of input from leaders and industry experts to aid in the formation of strategy, planning, and execution on all dimensions of Salesforce products & business
  2. To give partners a formal forum to voice ideas and opportunities that can accelerate their business growth

Salesforce Partner Advisory Boards are organized by product and focus area. For instance, there are PABs for partners specializing in services, AppExchange products (ISV), and boards for individual Salesforce clouds, like Service or Commerce Cloud.

Salesforce Marketing Cloud Partner Advisory Board

The Salesforce Marketing Cloud PAB includes consulting partner representatives from all products under the Marketing Cloud umbrella including Pardot, Datorama, Interaction Studio, and more.

With this new role on the advisory board, Sercante will have an opportunity to actively influence the future development of Salesforce Marketing Cloud products. 

Representing Marketers on Salesforce

The Sercante team works closely with marketing-focused clients who use Salesforce tools to accomplish their goals. With that in mind, Andrea’s appointment to serve on the Marketing Cloud PAB highlights Sercante clients’ unique marketing technology experiences. 

Andrea will deliver Sercante client perspectives straight to the drivers of Salesforce platform innovation. This open communication stream will shape the future of Marketing Cloud products to better meet the needs of all marketers who use Salesforce tools.

Goal: Drive marketing-specific platform innovation

The big winners in this announcement are marketers who use any Salesforce tools, whether they work in Pardot, Sales Cloud, Marketing Cloud, or a combination of products. Now with better representation on the Salesforce Marketing Cloud Partner Advisory Board, marketers using any Salesforce cloud will see versatile product innovations for both the B2B and B2C marketer.

What innovations do you want to see with Salesforce Marketing Cloud? Tell us in the comments, or reach out to learn more about Sercante.